Previously Unavailable

Previously Unavailable Previously Unavailable is New Zealand's leading innovation company. Previously Unavailable is a full-service innovation partner to ambitious businesses.

We work with start-ups, scale-ups and mature businesses who are inventing or reinventing. We use high-end strategy and design to create products and brands that smash through the clutter, captivate customers and capture an unfair share of the future.

Previously Unavailable’s Brand Fund 2 is now open to eligible Wholesale Investors. If you’d like to learn more about Bra...
03/03/2025

Previously Unavailable’s Brand Fund 2 is now open to eligible Wholesale Investors. If you’d like to learn more about Brand Fund 2, which is a partnership between Previously and Icehouse Ventures, please do get in touch with us and our lead on the project, Simon Pound, will be in touch.

If you’re interested in becoming an investor, you can start the process on the Icehouse Ventures portal, at the link in our bio.

We’re incredibly proud to announce our Auckland University of Technology scholarship, spearheaded by Phoebe J Smith and ...
10/07/2024

We’re incredibly proud to announce our Auckland University of Technology scholarship, spearheaded by Phoebe J Smith and Phoebe Devine, is underway. Our recipient for 2023, Lee Makatoa, has already made a lasting impression on us 🌟

Lee recently joined us recently for a two-week internship, helping out on various projects and working alongside our design team. We loved having her in the studio and have asked her to share some fun facts about herself so you can get to know her too.

Check out the link in our bio for the full article.

Applications for our 2024 Scholarship will open in July – stay tuned for more details.

Address

101 Pakenham Street West
Auckland
1010

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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Our Story

Previously Unavailable is a full-service innovation partner to ambitious businesses.

We work with companies wanting to create their future through new products, services, experiences, businesses or business models.

We help identify strong innovation territories and concepts, validate them, design them and execute them.

We provide the full suite of strategic and creative innovation services, enabling companies to capture their innovation opportunities in a faster, more cost effective and more integrated way than using multiple strategic, research, design and creative partners.