Previously Unavailable

18/05/2026

Almost halfway through 2026 and what better time to get the team together for our annual photo! We are very intentional about growth, wanting to stay as small and tight-knit as we can, while having enough people and diverse talents to do a range of exciting work. Thankful for this wonderful bunch and the incredible project partners who make the work so rewarding. Bring on the rest of the year 🖤

03/03/2025

Previously Unavailable’s Brand Fund 2 is now open to eligible Wholesale Investors. If you’d like to learn more about Brand Fund 2, which is a partnership between Previously and Icehouse Ventures, please do get in touch with us and our lead on the project, Simon Pound, will be in touch.

If you’re interested in becoming an investor, you can start the process on the Icehouse Ventures portal, at the link in our bio.

10/07/2024

We’re incredibly proud to announce our Auckland University of Technology scholarship, spearheaded by Phoebe J Smith and Phoebe Devine, is underway. Our recipient for 2023, Lee Makatoa, has already made a lasting impression on us 🌟

Lee recently joined us recently for a two-week internship, helping out on various projects and working alongside our design team. We loved having her in the studio and have asked her to share some fun facts about herself so you can get to know her too.

Check out the link in our bio for the full article.

Applications for our 2024 Scholarship will open in July – stay tuned for more details.

11/11/2022

A few weeks ago, PU’s Simon Pound was the host of the second day of . It was awesome to see him up on the big stage with some of the world’s leading innovators and creatives 🚀

29/08/2022

Crimson Global Academy (CGA) is the world’s first global, online high school.

Being a large organization, with over 30 marketers and creatives using the brand worldwide, the brand needed to be able to be used easily and flexibly. We created a digital brand guidelines platform to house and explain the graphic system and brand toolkit.

Head to our website to see how we worked with CGA.

29/08/2022

Crimson Global Academy (CGA) is the world’s first global, online high school. We were engaged to rebrand CGA to reflect their ambition — to design a brand that inspires motivation and ambition in parents and students worldwide.

Through language, photography and graphics, we shaped the brand identity to highlight and hero students and their unique CGA journeys.

29/08/2022

Crimson Global Academy (CGA) is the world’s first global, online high school. We were engaged to rebrand CGA to reflect their ambition — to design a brand that inspires motivation and ambition in parents and students worldwide.

We reimagined the classic shield in today’s world. As CGA's history is just beginning, we didn’t try to emulate pictorial symbols like traditional shields. Instead we have a bold, crafted monogram sitting proudly within a dynamic shield.

29/08/2022