03/07/2026
OPINION: Should we care about where Taylor Swift’s wedding will take place, what her “bridal manicure” will be, or whether Blake Lively got an invite? Absolutely not. And I say that as a long-time fan.
Should we care that serious media outlets think this is important or in any way newsworthy, and have been covering it for 10 months? Yes, we should.
The spotlight on The Wedding takes the conversation from Swift’s impact on the world as an artist and worker, to her pending role as a wife and potential mother.
I suspect that much of the mainstream coverage about it reflects commercial motivations (Swift means clicks!) rather than a conscious goal to reduce a working woman to her wedding.
However, the massive volume of the pre-wedding articles unfortunately plays into the hands of those who do consciously think women are made to be wives and mothers.
I’m talking about tradwife culture, a growing, retrograde movement from the US popularised on YouTube and social media. Tradwives claim to submit to their husbands and serve as homemakers (and mothers) while their husbands have paid employment.
The “Taylor-tradwife” theory was debunked by Swift herself who called out how “offensive” it was to assume a woman would leave her job when she got married.
However, in the months since, mainstream outlets have still implicitly presented getting married as the pinnacle of this working woman’s life through their continual coverage.
The subliminal message is that even in the middle of her most productive artistic period, highest album sales, and industry recognition for two decades of songwriting, what matters most about Swift is that she has “finally” found a man to marry.
So yes, we should care about how the media has approached Taylor Swift’s wedding. Female artists deserve better than the world obsessing about them being a bride. Female readers deserve actual news.
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This article reflects the opinion of the author and not necessarily the views of Waipapa Taumata Rau University of Auckland.
Excerpt from an opinion piece originally published on Newsroom.
Dr Maxine Lewis is a lecturer in humanities at The University of Auckland.