The PR Feed

29/03/2016

This is a cool story.

Reinvention may be a timeless positioning strategy, but for Batman the process would take decades of passion, luck and perhaps a PR stunt.

01/03/2016

If you're pitching your story to every journalist within reach without taking the time to build rapport, there's a better way. Use this infographic as a guide.

21/02/2016

Perhaps the largest misconception about Facebook’s Brand Pages that we have encountered over the years is that all fans are the same. Content and campaigns have been designed to target all fans. And regardless the amount of interactions he or she contributes, Facebook’s Insights tool measures the so…

21/02/2016

There are various ways to sell your story to a journalist. Before you open your mouth, one former reporter suggests considering that simple question and its three key components.

28/01/2016

This media statement from Donald Trump is hilarious. Possibly the longest first sentence ever written.

17/01/2016

So you're holding a press conference outside a senior center to promote a new program and you would like an elderly person as a prop, do you a) approach one of the residents at said senior center, or b) have a male bus driver put on a wig and lipstick?

Yep, you guessed right.

A Cranston employee has resigned after a man was dressed up as an elderly woman at a press conference.Sue Stenhouse, the executive director of the Senior Enrichment Center, recently parted ways with the city following an incident at a press conference at w

08/01/2016

This is an interesting read.

Are you a communications major looking to utilize strong media, public speaking & writing skills to launch your career? Get your dream job with these tips.

07/12/2015

Please note... literally means an actual fact. It does not mean figuratively. Literally everyone gets that incorrect!

Whether you're trying to sound sophisticated or simply repeating what you've heard, word fails are all too common and can make smart people sound dumb.

29/11/2015

This page has a helpful video on applying the Barcelona Principles 2.0 for public relations measurement.

13/11/2015

As a PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throug…

05/11/2015

Relaunch ad for Barbie rides third wave of feminism perfectly. But does the product?

04/09/2015

I loath this kind of comms activity. It's cheap, nasty and only has short-term benefits.

She said she was trying to track down her holiday lover. Turns out there was something else going on.