11/05/2026
The College of Business Education, Marketing Management has successfully conducted MKTG Nexus 1.0 with the theme, โPioneering the Future of Global Marketingโ held at the Visitors Hall, Binalonan, Pangasinan. The event became a meaningful gathering of students, faculty members, administrators, and industry experts aimed at inspiring future marketing professionals through innovation, leadership, and collaboration.
The program formally started with the registration of participants followed by the singing of the National Anthem, Opening Prayer, and Bagong Pilipinas and Binalonan Hymns through audio-visual presentations. Inspirational and uplifting messages were delivered by university administrators and officials emphasizing the importance of leadership, innovation, and excellence in the field of marketing.
The event also highlighted the Statement of Purpose delivered by Kristopher Ryan De Vera, Marketing Management Program Coordinator, who spearheaded the entire initiative. Through his leadership and dedication, MKTG Nexxus 1.0 was successfully organized to provide students with opportunities to strengthen their skills, creativity, and passion for marketing.
One of the major highlights of the event was the insightful marketing talks delivered by distinguished guest speakers Mr. Jun Kevin Ariaga, President of Luxfort Development Corporation, and Mr. Agarri Kimo Alarcio, Owner of Sugarcane and Beyond. Their discussions provided students with valuable industry knowledge, real-world experiences, and inspiration to pursue excellence in the marketing profession.
The program also showcased the talents and competitiveness of Marketing Management students through various activities such as the Anchor and Mascot Competition, Research Hackathon, and Cheer and Yell Competition. These activities promoted teamwork, creativity, communication skills, and innovative thinking among participants.
The event concluded with the awarding of winners, ceremonial turnover of responsibilities and pledge of commitment between former and new ALAB officers, and closing remarks from the ALAB Adviser. The successful conduct of MKTG Nexxus 1.0 reflected the commitment of the Marketing Management program to continuously develop globally competitive, innovative, and future-ready marketing students.
Lead, Direction, and Edits: KR De Vera
Films: MM Technical Team
Masters of Ceremonies: Mark Dancel & Ange Doctolero
Production: 3rd Year Marketing
