In the lush landscapes of Nueva Ecija, a province known for its agricultural prowess, a new academic endeavor was born in 2019 at the Nueva Ecija University of Science and Technology (NEUST). Jacoba, Ed.D., embarked on a journey to diversify its academic offerings and cater to the burgeoning tourism industry within the region. At the helm of this innovative venture stood the esteemed Dean, Prof. P
ascual, Ph.D., whose dedication to academic excellence and foresight paved the way for the establishment of the Bachelor of Science in Tourism Management program. Recognizing the potential for economic growth and the need for skilled professionals in the tourism sector, Dean Pascual spearheaded the development of a comprehensive curriculum that integrated theoretical knowledge with practical skills tailored to the demands of the industry. Under the guidance of Area Chairman Kelvin Julius A. Nueda, MBAhtm, the program was meticulously crafted to encompass various facets of tourism management, including hospitality operations, destination marketing, sustainable tourism practices, and cultural heritage preservation. Drawing upon the rich cultural heritage and natural attractions of Nueva Ecija, students were provided with unique opportunities for experiential learning, field research, and internships within local tourism establishments. From its inception, the Bachelor of Science in Tourism Management program garnered immense interest and support from both students and stakeholders alike. Prospective students were attracted to the prospect of pursuing a career path that not only promised personal growth but also contributed to the socio-economic development of their communities. Meanwhile, industry partners eagerly welcomed the prospect of collaborating with NEUST in nurturing a new generation of tourism professionals equipped with the requisite knowledge and skills to thrive in a competitive global landscape. As the program flourished, it became a beacon of innovation and excellence within the academic community, earning accolades for its student-centered approach, industry relevance, and commitment to sustainability. Graduates of the program emerged as trailblazers in the field, assuming leadership roles in various sectors of the tourism industry and making meaningful contributions to the promotion and preservation of cultural heritage and environmental conservation. Today, as NEUST celebrates its legacy of academic excellence and service to society, the Bachelor of Science in Tourism Management program stands as a testament to the university's unwavering commitment to empowering students, driving economic growth, and fostering sustainable development within the region and beyond. With a firm foundation built on passion, perseverance, and vision, NEUST continues to shape the future of tourism management education, leaving an indelible mark on the landscape of higher learning in the Philippines.
