Benilde Marketing Management

03/10/2026

LOOK: CICP Creator Week 2026 at Benilde

30 September 2026 — The Benilde Marketing Management program and the Creator and Influencer Council of the Philippines (CICP) hosted the Sessions & Creator Socials, featuring exclusive talks from top industry leaders and stellar creators such as Nathan Portez, Frances Cabatuando (of Home Buddies), and Krystal Mejes.

The event also featured interactive brand and platform activation booths, an open forum, and networking opportunities.

Another highlight is the official signing of a long-term Memorandum of Understanding (MOU) between Benilde and the Creator and Influencer Council of the Philippines (CICP), which will open up more mentorship, provide practical creator literacy knowledge, and industry access for our students in both Manila and Antipolo campuses.

Animo Benilde 💚

Photos by CIC Interns Eldridge Zheng and Antonio Uy, BSBA-Marketing Management

Benilde School of Management and Information Technology - SMIT

30/09/2026

WHAT DO BRANDS LOOK FOR IN THE NEXT GENERATION OF CREATORS?

If you’re thinking about becoming a creator — or you’re just starting out — what should you know about working with brands?
At the Creator Sessions, Tina Songco of Globe Prepaid and Dhia Hilario of Nestlé Philippines joins the conversation to give students and young creators a look at the brand side of the creator economy: what brands look for, how creators can prepare themselves for future opportunities, and how authentic partnerships begin.

Because you don’t need to have millions of followers to start thinking about your future as a creator. You can start building it today.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

FOR TODAY’S STUDENTS. TOMORROW’S CREATORS. 🇵🇭

30/09/2026

WHAT DO BRANDS LOOK FOR IN THE NEXT GENERATION OF CREATORS?

If you’re thinking about becoming a creator — or you’re just starting out — what should you know about working with brands?

At the Creator Sessions, Tina Songco of Globe Prepaid and Dhia Hilario of Nestlé Philippines joins the conversation to give students and young creators a look at the brand side of the creator economy: what brands look for, how creators can prepare themselves for future opportunities, and how authentic partnerships begin.

Because you don’t need to have millions of followers to start thinking about your future as a creator. You can start building it today.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

FOR TODAY’S STUDENTS. TOMORROW’S CREATORS. 🇵🇭

30/09/2026

Meet the Panelists 🎤
What does it mean to be a content creator today?

For Creator Sessions, Frances Lim Cabatuando “Mayora,” Krystal Mejes, and Nathan Portez come together to talk about the realities of creating today — finding your voice, building an audience and community, navigating opportunities, and figuring out where you fit in an industry that keeps evolving.

Three creators. Three different journeys. One conversation about what it takes to create today — and what comes next.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

WHERE THE PHILIPPINE CREATOR ECONOMY COMES TOGETHER. 🇵🇭

30/09/2026

Meet the Panelists 🎤

What does it mean to be a content creator today?

For Creator Sessions, Frances Lim Cabatuando “Mayora,” Krystal Mejes, and Nathan Portez come together to talk about the realities of creating today — finding your voice, building an audience and community, navigating opportunities, and figuring out where you fit in an industry that keeps evolving.

Three creators. Three different journeys. One conversation about what it takes to create today — and what comes next.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

WHERE THE PHILIPPINE CREATOR ECONOMY COMES TOGETHER. 🇵🇭

Meet the Panelists 🎤
What does it mean to be a content creator today?

For Creator Sessions, Frances Lim Cabatuando “Mayora,” Krystal Mejes, and Nathan Portez come together to talk about the realities of creating today — finding your voice, building an audience and community, navigating opportunities, and figuring out where you fit in an industry that keeps evolving.

Three creators. Three different journeys. One conversation about what it takes to create today — and what comes next.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

WHERE THE PHILIPPINE CREATOR ECONOMY COMES TOGETHER. 🇵🇭

30/09/2026

Meet the Panelists 🎤

What does it mean to be a content creator today?

For Creator Sessions, Frances Lim Cabatuando “Mayora,” Krystal Mejes, and Nathan Portez come together to talk about the realities of creating today — finding your voice, building an audience and community, navigating opportunities, and figuring out where you fit in an industry that keeps evolving.

Three creators. Three different journeys. One conversation about what it takes to create today — and what comes next.

📅 September 30, 2026
📍 SDA Theater, DLS-College of St Benilde, Manila City
📍 Creator Sessions | Creator Week Day 3

WHERE THE PHILIPPINE CREATOR ECONOMY COMES TOGETHER. 🇵🇭

30/09/2026

Discover the spaces where ideas come to life, explore our facilities, and get a glimpse of the vibrant community waiting for you.

Join our Campus Tour and take a closer look at the spaces, stories, and opportunities that await you.

Open to incoming students of AY 2027–2028

Register for the Campus Tour: https://forms.gle/jKW7QfdytCaU8aZQ9

Artwork by Mickel Jake Nicdao, Benilde Tourism Management student.

27/09/2026

BENILDE MARKETISTAS ARE HEADING TO THE ASEAN YOUTH ENTREPRENEURSHIP SUMMIT 2026!

Our Marketing Management students from De La Salle–College of Saint Benilde’s School of Management and Information Technology (SMIT) will attend and participate in the ASEAN Youth Entrepreneurship Summit 2026, powered by Global Youth Summit, with the active participation of the Benilde Junior Marketing Association (BJMA)!

October 12, 2026 | 12:00 NN–6:00 PM
SM Mall of Asia Arena

This ASEAN event brings our Marketistas closer to the conversations, ideas, and networks shaping youth entrepreneurship across Southeast Asia. Through their participation, students can connect classroom learning with regional business perspectives and explore how marketing, creativity, and entrepreneurship can create opportunities beyond the Philippines.

Making this opportunity possible are the industry relationships that connect Benilde Marketing Management with the wider business community.

We extend our appreciation to Mr. Miguel Lopez, Senior Adviser for Youth of the ASEAN Business Advisory Council (ASEAN-BAC) Philippines, and Mr. Sy Bryan Lato, CPM-Asia, Past President of the Philippine Marketing Association and Benilde Marketing Management faculty member, whose generosity has helped open this opportunity for our students.

We also recognize our partner, the Philippine Marketing Association (PMA), as well as our Go Negosyo mentors and Marketing Management educators, Mr. Erickson Jao, MMC, CPM, DMP; Mr. Stephen Diego; Mr. Mhendrit Venezuela, MBA; and Mr. Julius Bool, for supporting student engagement with industry and entrepreneurship.

BJMA’s active participation highlights the role of student organizations in taking learning beyond the classroom. Together with their fellow Marketistas, our student leaders will engage in an ASEAN learning experience that connects their interests in marketing and entrepreneurship with a broader regional community.

For Benilde Marketing Management, these partnerships create meaningful opportunities for students to expand their knowledge, develop their confidence, and see the possibilities of contributing to business across borders.

From Benilde classrooms to ASEAN conversations, our Marketistas and BJMA are ready to learn, connect, and participate!

25/09/2026

BRIDGING CLASSROOM LEARNING TO INDUSTRY EXCELLENCE

At Benilde Marketing Management, we go beyond teaching strategic communication and marketing, we actively immerse our students in the national industry landscape. From attending key industry conferences to serving as volunteers on organizing committees, our students learn through real-world experience.

We are proud to highlight our marketing management students and program organization, the Benilde Junior Marketing Association (BJMA), as they represented our program as a partner student organization at the 33rd National PR Congress: “Steward the Story: From Clout to Legacy,” organized by the Public Relations Society of the Philippines (PRSP) on September 17–18, 2026, at Solaire Resort North.

In today’s fast-paced digital era, where viral algorithms, social media noise, and instant trends constantly compete for attention, the study of public relations has never been more vital. As future market leaders, learning PR empowers our students to look beyond fleeting "clout" and focus on building meaningful, sustainable "legacy". Mastering crisis communication, ethical storytelling, and strategic engagement equips Benildean marketers to cut through digital clutter, protect brand trust, and drive positive, real-world impact.

Our students' experience was enriched by the mentorship of our esteemed Benildean Marketing Management faculty members:
• Mr. Steve Michael M. Moore Jr., MA, CMP
• Mr. Edgar Timbungco, APR, CPME
• Mr. Paulo Vincent Sandrino, MMC
• Mr. Gianfranco Figueroa

Here’s to continuously elevating academic standards, empowering student leaders, and creating impact that lasts!



Benilde Junior Marketing Association
Guild of Events Management Students

25/09/2026

THE BIGGEST NATIONAL CREATOR EVENT IS COMING TO BENILDE!

Did you know? De La Salle–College of Saint Benilde is the SOLE ACADEMIC PARTNER in the entire country for CICP Creator Week 2026!

Brought to you by the Benilde Marketing Management Program in partnership with the Creator and Influencer Council of the Philippines (CICP), we are bringing the country's biggest digital content celebration straight to our campus for Day 3: Sessions & Creator Socials!

Whether you’re an aspiring content creator, a future marketer, or just want to learn how top brands build digital empires, this is an afternoon you CANNOT miss.

MEET OUR STAR-STUDDED LINEUP & PANELS:

Nathan Portez - Popular Lasallian content creator & TikTok star
Frances Cabatuando – Founder of the iconic Home Buddies community
Krystal Mejes – Digital creator & Pinoy Big Brother housemate
YouTube Keynote – An exclusive look into the future of content creation
Brand Leaders Panel – Top corporate heads spill what brands really look for in emerging creators!

Plus, hang out at our Creator Socials & Booths to network directly with platforms, brands, and fellow creators!

Date: Wednesday, September 30, 2026
Time: 1:30 PM – 5:40 PM
1:30 - 2:30 Registration and Brand Activation
2:40-5:40 Main Program
Venue: DAC Theater, DLS-CSB
Who can join: Benildeans, Manila and Antipolo students.

This national partnership is built for ALL of us!

Shoutout as well to our institutional partners as we formalize our long-term MOU partnership with CICP!

Ready to build your place in the Creator Economy?

Mark your calendars, invite your friends, and get ready to connect with the biggest names in the industry!

See you at the SDA Theater, Benildeans!