Benilde Marketing Management

Benilde Marketing Management This is the official page of the Bachelor of Science in Business Administration major in Marketing Management of De La Salle-College of Saint Benilde.

From night classes to national recognition, this is our story. 🌟

The Marketing Management Program of De La Salle College of Saint Benilde began humbly under the Career Development Program, offered at night and built especially for working students and scholars determined to pursue a Lasallian business education despite the odds. What started as a program for dreamers has now grown into a benchmar

k of excellence in Philippine marketing education. Today, we proudly stand as one of the largest and most dynamic programs in Benilde, recognized by the Commission on Higher Education (CHED) as a Center for Excellence in Business and Management, Level III accredited by PAASCU, and certified by the ASEAN University Network–Quality Assurance (AUN-QA). We are guided by an exceptional team of faculty composed of over 40 seasoned professionals and industry leaders—from marketing directors to digital strategists, brand managers, public relations consultants, and entrepreneurs who bring real-world experience into every classroom discussion. Our curriculum is grounded in innovation, creativity, and strategic thinking, supported by a strong ecosystem of industry partnerships, global affiliations, and a growing network of alumni making waves in the marketing world. We are more than a course. We are a community of marketers shaping the future of business with heart, strategy, and excellence. We are the future of marketing, made in Benilde.

: One-Stop Shop EnrollmentThe One-Stop Shop Enrollment for incoming first-year Benildeans will proceed as scheduled on ...
27/08/2026

: One-Stop Shop Enrollment

The One-Stop Shop Enrollment for incoming first-year Benildeans will proceed as scheduled on Friday, 28 August 2026.

Enrollment services will remain available at the Taft Campus for Frosh completing their enrollment requirements for AY 2026–2027.

See you on campus!

Get ready as our partner, the Public Relations Society of the Philippines major events are coming. 😊The 33rd National PR...
23/08/2026

Get ready as our partner, the Public Relations Society of the Philippines major events are coming. 😊

The 33rd National PR Congress, Sept 17-18 at Solaire Resort North, QC

The 2026 National Student PR Congress & Grand Prix, Nov 12-13 at De La Salle-College of Saint Benilde, Manila.

The 62nd Anvil Awards, at Solaire Resort North, QC.





THE NATIONAL STUDENT PR CONGRESS RETURNS TO BENILDE!For the second time, De La Salle-College of Saint Benilde, through t...
21/08/2026

THE NATIONAL STUDENT PR CONGRESS RETURNS TO BENILDE!

For the second time, De La Salle-College of Saint Benilde, through the Benilde Marketing Management Program, proudly partners with the Public Relations Society of the Philippines (PRSP) to host the 2026 PRSP National Student PR Congress and Grand Prix!

Once again, Benilde becomes the meeting ground for the country’s next generation of storytellers, strategists, trendsetters, and communication leaders. 💚

Every generation has a story to tell.

Your college years are more than just a chapter. This is where you find your voice, shape your perspective, make bold moves, and begin becoming the communicator the industry needs.

The industry is changing. Communication is moving faster. AI is rewriting the rules. Audiences are louder, smarter, and harder to impress.

So… what’s your next move?

Join the 2026 PRSP National Student PR Congress and Grand Prix and connect with the storytellers, industry leaders, and future PR professionals shaping what comes next.

Your story is already happening. Make sure you’re in the room for its next chapter.

🔗 Register now:
https://app.glueup.com/.../the-2026-national-student.../

Powered by our incredible partner, Globe Telecom.

Interested in becoming a sponsor or partner? For sponsorship opportunities, please contact the PRSP Secretariat at [email protected]

Artwork by Angelica Porta and Penelope Pamellon of the San Beda Junior Marketing Association.

Let’s be real—the internet can smell fake from a mile away.⚡In an era of clickbait, weaponized clout, and manufactured o...
07/08/2026

Let’s be real—the internet can smell fake from a mile away.⚡

In an era of clickbait, weaponized clout, and manufactured outrage, public scrutiny is at an all-time high.

Authenticity isn't just a buzzword anymore. It's how modern PR builds real, unbreakable trust through radical transparency.

Learn how to anchor your clout on truth, and steward stories that actually endure.

👉 Join us at the 33rd National PR Congress (Sept 17–18 | Solaire Resort North): https://app.glueup.com/.../steward-the-story-from-clout.../


The stage is set. The ideas are ready. The Marketista Defenders are here. 🔥Today, August 4, we officially open CONVERGEN...
04/08/2026

The stage is set. The ideas are ready. The Marketista Defenders are here. 🔥

Today, August 4, we officially open CONVERGENCE for Term 3, Academic Year 2025–2026, as our BSBA Marketing Management senior students take the spotlight to present and defend their capstone campaigns, strategies, and big ideas.

Let us rally behind our Marketista Defenders as they showcase months of hard work, research, creativity, and strategic thinking before our distinguished panelists.

We invite all Benildean marketing students, faculty, and friends to witness CONVERGENCE from August 4 to 7, 2026, at the 6th Floor, Atrium Campus, Benilde.

This is more than a capstone presentation.
This is where ideas are challenged, strategies come alive, and Marketistas rise.

Welcome to CONVERGENCE, Term 3, A.Y. 2025–2026!

11 groups. Fresh ideas. One exciting showcase. ⚡Get ready for CONVERGENCE, the Benilde Marketing Management Capstone Pre...
01/08/2026

11 groups. Fresh ideas. One exciting showcase. ⚡

Get ready for CONVERGENCE, the Benilde Marketing Management Capstone Presentation! 3T AY 2025-2026. Witness our students bring strategy and creativity together through their Integrated Marketing Communications campaigns.

📅 August 4–7, 2026
📍 6th Floor, Benilde Atrium Campus
🎟️ Open to the public

Come experience the future of marketing with us! 💚

INDUSTRY EXPERT HOUR: Artificial Intelligence in PracticeAs Artificial Intelligence continues to redefine industries aro...
01/08/2026

INDUSTRY EXPERT HOUR: Artificial Intelligence in Practice

As Artificial Intelligence continues to redefine industries around the world, understanding how it is applied in real-world settings has become more important than ever. Gain firsthand insights from industry experts as they discuss practical AI applications, emerging trends, and how professionals are leveraging AI to enhance productivity, creativity, and decision-making while promoting responsible and ethical use.

MEET OUR GUEST SPEAKERS:
* Alfonso De Guzman, Beyond Access Portfolio Manager - Globe Prepaid
* Jay Jazmines, CEO & Founder | Exponential University | AI Business Coach
* Niels Ian C. Badillo, Head of Materials Management at MERALCO

This is your opportunity to ask questions, discover new perspectives, and prepare yourself for a future where technology and human potential work hand in hand.
Don't miss the chance to connect with experts, expand your knowledge, and take one step closer to the future of innovation.

🗓️: August 01, 2026
📍: DMC Ideation Room
⏰: 11:00AM - 1:30PM

📌 Register now and secure your slot before registration closes!
REGISTRATION FORM: https://forms.gle/DvfNCA1AXnds4gcU8

In partnership with Globe Telecom, let's continue illuminating the future beyond limits.

Here's to showing the world that we are .
Benilde Marketing Management like no other.

✨ Thinking about Benilde? Consider this your sign!Good news: applications for Frosh, Transferees, Second Degree, ETEEAP,...
29/07/2026

✨ Thinking about Benilde? Consider this your sign!

Good news: applications for Frosh, Transferees, Second Degree, ETEEAP, and Graduate Programs are now extended until August 12, 2026!

Your next chapter is waiting. Bring your ideas, pursue what inspires you, and Create Like No Other. 💚

Apply now!
https://www.benilde.edu.ph/admissions/

✨ Unlock the Power of Retail Spaces! 🏬🏪Happening soon: Industry Expert Hour — Retail Spaces That Work: Designing the Cus...
23/07/2026

✨ Unlock the Power of Retail Spaces! 🏬🏪

Happening soon: Industry Expert Hour — Retail Spaces That Work: Designing the Customer Experience for Maximum Business Performance

Discover how design and strategy transform retail environments into spaces that captivate customers and elevate business performance. Gain insights from seasoned professionals who bring both industry expertise and academic perspective to the table.

🎙 Guest Industry Expert
Ms. Aceline Graziel Estacio — Project & Design Head, MAP Active Philippines (Foot Locker, Planet Sports, Hollister, Abercrombie & Fitch)

📅 July 29, 2026 | Wednesday
⏰ 2:00 PM – 4:00 PM
📍 UN Room 505, Atrium Campus

Don’t miss this chance to learn from industry leaders and elevate your perspective on retail spaces that truly work.🌟

Address

4th Floor, The Atrium Building, De La Salle-College Of Saint Benilde, Arellano Avenue Corner C. Ayala Street, Don Pedro St
Manila
1040

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