Guided by the principles of Quality service and Excellence, envision its' students to become future leaders of society ADMISSION
Students of the Pamantasan ng Lungsod ng Maynila - Institute of Tourism and Hospitality Management enjoys the privileges of tuition-free tertiary education (full scholarship) under The Republic Act 10931, also known as Universal Access to Quality Tertiary Education Act
of the Philippines, in exchange they must perform well in academics in compliance to the University's retention policy. Admitted students must maintain a general weighted average GWA of at least 2.25 in every semester in order to continue their studies and scholarship in the university. The PLM - ITHM is the center for tourism and hospitality education of the capital city's premier scholars’ University. Guided by the principles of quality service and academic excellence, it envisions to produce globally competitive graduates, equipped with the knowledge and skills to become future leaders of society. Operating under the administrative management of the PLM Business School, the Institute was cited as one of the top tourism schools in the country by nationwide reviews and surveys. HISTORY OF PLM TOURISM AND HOSPITALITY
Due to the current trend and increasing demand for tourism professionals, PLM envisioned unique courses containing key elements of three disciplines namely; tourism, hotel and travel industry management. Eventually opening its doors in June 2001, the College of Tourism, Hotel and Travel Industry Management of the Pamantasan ng Lungsod ng Maynila was originally a department under the then-College of Arts and Sciences. It had an initial population of one hundred and sixteen (116) students; however, because of the very strict retention policy of the college, only seventy-nine (79) students are left out of the pioneer batch. The college aims to train students and equip them with skills to be employed in the tourism, hotel, and travel industry or to put up their own tourism establishments. It also provides the student's knowledge in Information and Communication Technology (ICT), environmental awareness, and the business industry. What is most emphasized is showcasing the cultural and tourist spots while appreciating the diversity brought about by international travel. The main unique aspect of this course is the college's commitment to producing professionals who are to be employed for a managerial position with an emphasis on character and personality. As a graduate of CTHTIM, the individual is not only professional and skilled in the three disciplines but morally and spiritually upright as well.