The BlueBook

The BlueBook Your guide to Ateneo's most fashionable. Take a peek at Atenean culture with an inside scoop on the school's most stylish and notable students and professors!

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This is the first Ateneo LookBook-like page which highlights different Blue Blooded icons around campus depending on their preferred theme for the week. The BlueBook is written by a quartet of Communications Technology Management majors who are on the lookout for style that's just around the corner.

EJ is one of those guys who definitely knows how to make the most out of the given moment. This traveler experienced a l...
11/10/2011

EJ is one of those guys who definitely knows how to make the most out of the given moment. This traveler experienced a lot when he studied in SolBridge International School of Business in Daejeon, South Korea.

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

You might have seen him dance with his killer moves during the RIB, but who would have thought that this boy-next-door a...
08/10/2011

You might have seen him dance with his killer moves during the RIB, but who would have thought that this boy-next-door also became a member of the Xi Chi Sigma, a fraternity in University of the Pacific?

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

Having chosen Ingolstadt, Germany as her JTA destination, Pajee was able experience the ultimate Euro trip by immersing ...
08/10/2011

Having chosen Ingolstadt, Germany as her JTA destination, Pajee was able experience the ultimate Euro trip by immersing herself in different cultures, falling in love with the places she visits, and making friends from all over the globe.

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

Have you ever experience walking around Florence with a gelato in one hand while listening to local street musician sing...
11/09/2011

Have you ever experience walking around Florence with a gelato in one hand while listening to local street musician sing in Italian? Jieneb did and she toured in style! Check out this week's 2010 JTA students starting with the gorgeous, Jieneb Kho.

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

As one of Ateneo’s Golden boys, you’d probably recognize Bene Go as the 4th year SOM Executive Officer of the Sanggunian...
11/09/2011

As one of Ateneo’s Golden boys, you’d probably recognize Bene Go as the 4th year SOM Executive Officer of the Sanggunian but there’s much more to this guy than what meet’s the eye. Check out Bene's article to see what's up with his JSEC stall!

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

Every school has the 'cool crowd', that group of people everybody seems to know, those people you see everywhere. For th...
11/09/2011

Every school has the 'cool crowd', that group of people everybody seems to know, those people you see everywhere. For the Ateneo, it's the JSEC crowd - named after their frequent school hangout, the JGSOM Student Enterprise Center (JSEC). This week, get to know more about these guys as we feature four of these JSEC men (and women).

Read on to find out more about Migi Soriano and Jenilee Chan

Having been thrown into the global arena, these JTA kids have developed a unique sense of style with influences from the different countries they have been to.

Art and design skills aren't only learned from visual arts organizations. For Vicky Marquez, artistic abilities can also...
24/08/2011

Art and design skills aren't only learned from visual arts organizations. For Vicky Marquez, artistic abilities can also be sharpened from something like music. Learn more about her here!

The JSEC man stereotype has been reinforced in the Ateneo culture throughout the years and they have since developed a certain style and look that they are identified with.

Instead of following the trends dictated by magazines, blogs and LookBook, these individualists set the trend and inspir...
14/08/2011

Instead of following the trends dictated by magazines, blogs and LookBook, these individualists set the trend and inspire others to be themselves. Check out our entry on one of COA's resident artists, Denise Villanueva!

Growing up being into musical theater, not to mention watching Broadway plays in New York, is pretty much Maronne’s chil...
14/08/2011

Growing up being into musical theater, not to mention watching Broadway plays in New York, is pretty much Maronne’s childhood. From watching plays to now starring in them, Maronne has showed us that nothing is impossible.

In a campus where everyone is judged initially according to his or her face value, Bea Tan truly stands out. Do not be f...
11/08/2011

In a campus where everyone is judged initially according to his or her face value, Bea Tan truly stands out. Do not be fooled with her intimidating mataray vibe because beneath this façade lies a friendly senior with a warm and humble heart. Read on to find out more about Bea and her very helpful fashion advice!

No, she does not own the Leong Hall in Ateneo. Nor is she a typical gorgeous Atenean who just basically knows how to dre...
11/08/2011

No, she does not own the Leong Hall in Ateneo. Nor is she a typical gorgeous Atenean who just basically knows how to dress well. As feminine as she may look in her pictures, Niqui Leong actually exceedingly enjoys not-so-girly activities. Read on to find out more about this lovely and gorgeous senior!

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