28/04/2026
Breaking Barriers and Redefining the Future of Travel
The UP Asian Institute of Tourism (UP AIT) proudly stands as the NCR Regional Winner of the Tourism Start Up Challenge 2025.
This prestigious recognition was earned by a dedicated team of fourth-year AIT students and underscores the university's commitment to innovation with a purpose. The team members are John Michael C. Soriano, Aldea Kyle B. Marasigan, Aljon T. Moya, Eloiza Marie S. Oliquiano, Angela Danielle R. Marquez, and John Joseph L. Ong under the guidance of Prof. Maricel Gatchalian-Badilla. They have proven that the future of the tourism industry lies at the intersection of technology and social responsibility.
Proud to represent the National Capital Region for the National Finals in May.