17/09/2026
๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐: ๐๐ ๐๐๐๐๐ ๐๐๐๐
De La Salle Andres Soriano Memorial College proudly marks another significant milestone in its continuing journey with the official launch of LA SALLE CEBUโa brand name that carries forward the school's enduring Lasallian identity, rich heritage, mission, and unwavering commitment to excellence in education.
The launch of La Salle Cebu represents a renewed expression of who we are as a Lasallian educational community. It honors the legacy built through the years by ๐๐จ๐ง ๐๐ง๐๐ซ๐๐ฌ ๐๐จ๐ซ๐ข๐๐ง๐จ, ๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐จ๐ ๐๐ ๐๐ ๐๐๐ฅ๐ฅ๐ ๐๐ซ๐จ๐ญ๐ก๐๐ซ๐ฌ, ๐๐๐ฆ๐ข๐ง๐ข๐ฌ๐ญ๐ซ๐๐ญ๐จ๐ซ๐ฌ, ๐๐๐ฎ๐๐๐ญ๐จ๐ซ๐ฌ, ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐ง๐๐ฅ, ๐ฌ๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ, ๐ฉ๐๐ซ๐๐ง๐ญ๐ฌ, ๐๐ฅ๐ฎ๐ฆ๐ง๐ข, ๐๐๐ง๐๐๐๐๐ญ๐จ๐ซ๐ฌ, ๐๐ง๐ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ๐ฌ who have contributed to the growth and development of DLSASMC.
At the same time, it opens new possibilities for the school as it continues to respond to the evolving needs of learners, families, and the wider community.
The occasion was graced by the presence of the ๐๐จ๐๐ซ๐ ๐จ๐ ๐๐ซ๐ฎ๐ฌ๐ญ๐๐๐ฌ, ๐ซ๐๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐ฏ๐๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ ๐จ๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง, ๐๐๐ ๐๐๐๐ข๐๐๐ซ๐ฌ, ๐๐ฅ๐ฎ๐ฆ๐ง๐ข, ๐๐๐ซ๐๐ง๐ญ๐ฌ, ๐๐๐ซ๐ฌ๐จ๐ง๐ง๐๐ฅ, ๐๐ง๐ ๐๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ, whose presence made this historic gathering even more meaningful. Their participation reflected the strong sense of partnership and shared commitment that has always been at the heart of the institutionโs journey.
A significant part of the launch was the message of ๐๐ฆ๐. ๐๐. ๐๐จ๐ง๐ข๐ญ๐ก๐ ๐. ๐๐๐ซ๐ง๐๐ง๐๐จ, ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ ๐๐ง๐ ๐๐ก๐๐ง๐๐๐ฅ๐ฅ๐จ๐ซ, who emphasized that the introduction of La Salle Cebu does not mean leaving behind the institutionโs official name, history, or heritage.
โLa Salle Cebu does not replace De La Salle Andres Soriano Memorial College. Our official institutional name, our legal identity, our history, and our heritage remain firmly rooted in De La Salle Andres Soriano Memorial College.โ
She further explained that La Salle Cebu is a stronger expression of who the institution already isโone that communicates its Lasallian identity more simply, clearly, and powerfully.
โRather, La Salle Cebu is a stronger expression of who we are. It tells the world where we are. It communicates more simply and more powerfully the Lasallian identity that we have carried for decades.โ
The new brand proudly affirms the institutionโs place within the Lasallian family and its distinct presence in Cebu.
โ๐๐ ๐๐ซ๐ ๐๐ ๐๐๐ฅ๐ฅ๐ ๐ข๐ง ๐๐๐๐ฎ. ๐๐ ๐๐ซ๐ ๐ ๐๐๐ฌ๐๐ฅ๐ฅ๐ข๐๐ง ๐ข๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐จ๐ฅ๐๐๐จ ๐๐ข๐ญ๐ฒ, ๐จ๐ง ๐ญ๐ก๐ ๐ฐ๐๐ฌ๐ญ๐๐ซ๐ง ๐ฌ๐ข๐๐ ๐จ๐ ๐๐๐๐ฎ, ๐ซ๐๐๐๐ก๐ข๐ง๐ ๐๐๐ฒ๐จ๐ง๐ ๐จ๐ฎ๐ซ ๐ข๐ฆ๐ฆ๐๐๐ข๐๐ญ๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐ฆ๐๐ซ๐๐๐ข๐ง๐ ๐ญ๐ก๐ ๐ฐ๐ข๐๐๐ซ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐จ๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ก๐ฎ๐ฆ๐๐ง ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง.โ
The La Salle Cebu brand therefore looks confidently toward the future while remaining firmly connected to the foundations upon which DLSASMC was built.
โThe name La Salle Cebu gives us a brand that is contemporary, memorable, accessible, and forward-lookingโwhile remaining deeply anchored in our roots.โ Lasallian story.
Adding further meaning to the occasion was the inspirational message of ๐๐ฌ. ๐๐ฅ๐๐จ๐๐ ๐๐ฅ๐๐ข๐ฌ๐จ, ๐๐ง ๐๐ฅ๐ฎ๐ฆ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ฌ๐๐ก๐จ๐จ๐ฅ ๐๐ง๐ ๐๐ก๐๐ข๐ซ๐ฉ๐๐ซ๐ฌ๐จ๐ง ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐๐ซ๐ ๐จ๐ ๐๐ซ๐ฎ๐ฌ๐ญ๐๐๐ฌ. Her presence represented the enduring connection between the schoolโs past and present and the important role of alumni in sustaining and advancing the Lasallian mission for future generations.
One of the highlights of the La Salle Cebu Brand Launch was the presentation of โ๐๐ ๐๐ซ๐ ๐๐ ๐๐๐ฅ๐ฅ๐ ๐๐๐๐ฎ,โ lovingly composed and performed by ๐๐๐ฉ๐ซ๐ข๐ฅ ๐๐๐ฉ ๐๐๐๐๐๐จ๐ง, ๐๐๐๐๐๐๐ ๐๐ฅ๐ฎ๐ฆ๐ง๐, ๐๐ฅ๐๐ฌ๐ฌ ๐จ๐ ๐๐๐๐, together with her husband, ๐๐๐๐ซ ๐๐จ๐ฒ๐ฅ๐ ๐๐๐๐๐๐จ๐ง, and their children, alongside the ๐๐ ๐๐๐ฅ๐ฅ๐ ๐๐๐๐ฎ ๐๐ก๐จ๐ซ๐๐ฅ๐.
La Salle Cebu gives our institution a stronger and more recognizable expression of its place within the Lasallian family and in Cebu, while carrying with it the same spirit that has defined DLSASMC throughout its history.
Our name moves forward, but our mission remains steadfast.
Our identity grows stronger, but our commitment remains unchanged.
