16/07/2026
Warm wishes on Asaathi Beej
the Kutchi New Year! 🙏🌧️
Asaathi Beej is more than the beginning of a new year; it is a celebration of rain, renewal, hope, and new life on the land of Kutch.
Observed on the second day of the bright fortnight of the month of Ashadh, this occasion has deep significance for Kutch, a land where the arrival of the monsoon has traditionally marked a season of hope, prosperity, and new beginnings.
According to a widely cherished folk tradition, the celebration of Asaathi Beej as the Kutchi New Year is also associated with the legendary ruler Lakho Phulani. While this connection belongs to the living oral traditions of Kutch rather than firmly established historical documentation, it remains an important part of the region’s cultural memory.
May this New Year bring abundant blessings, good health, peace, prosperity, and renewed hope to every home.
Asaathi Beej ji lakh lakh vadhai!
Happy Kutchi New Year! 🌧️🌱🙏
From
Sunil Dev Maheshwari
Rajkot.
