24/08/2026
“Half my advertising is wasted — I just don’t know which half.”
That line is from 1875. It’s still the reason Nike spends $4.8B a year on marketing. Coca-Cola spends $5B. Unilever spends $5.17B. The difference now? None of it is guesswork.
Behind every one of those numbers is a marketing manager who set the budget, tracked what worked, and could prove it.
That’s the job — and it’s exactly what our BBA is built to teach: Marketing, Consumer Behaviour, and Analytics. National or International route. Both lead to a University of London or University of Greenwich degree, taught right here at Denning.
Learn how to spend the money that isn’t wasted.