The School of Architecture and Design has established a new Department of Design from the year 2006 and started a degree program in the field of Product and Industrial Design. The new department and its Bachelor Program in Product and Industrial Design will support the innovative and creative environment of the school. These dimensions further expand and also encompass culture, contemporary aesthe
tics, research development processes, engineering and ergonomics. What Is Product And Industrial Design? Product design deals with the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer. Product designers are equipped with the skills needed to bring products from conception to market. They should have the ability to manage design projects, and subcontract areas to other sectors of the design industry. Product designers are strategic assets to companies that need to maintain a competitive edge in innovation. Industrial design is an applied art whereby the aesthetics and usability of products may be improved. Design aspects specified by the designer may include the overall shape of the object, the location of details with respect to one another, color, texture, sounds and aspects concerning the use of the product ergonomics. Often, through the application of design, a product’s appeal to the consumer is greatly improved. Role of Product and Industrial Designer is to create and execute design solutions towards problems of engineering, usability, marketing, brand development and sales. It emphasis on the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Broadly speaking, the role of the product designer combines art, science and technology to create tangible three-dimensional goods. Product and Industrial Design involves the research and design of the whole range of consumer and capital products. These are as diverse as telephones and transportation, kitchen appliances exhibition systems. Ideally, the industrial designer works as part of a multidisciplinary team involving engineering, production and, marketing. Who Is Likely To Choose Product And Industrial Design? The program is likely to be of interest to students who:
Have abilities, such as drawing and making that support design activity, as well as capability to work with technical information. Have an interest in the way products and systems relate to people and societies. Are interested in technology but want to develop their design creativity and wish to be involved in the whole product development process. Are considering marketing but wish to develop new products as part of a marketing strategy
Seeking flexibility in their career path.
