School of Media & Mass Communication - SMC

School of Media & Mass Communication - SMC Official Page of School of Media & Mass Communication (SMC) at Beaconhouse National University, Lahore

Welcome to the official page of the Bnu School of Media and Mass Communication.

03/06/2026

🎬 TFT After Hours, a new initiative by TFT, SMC bringing BNU students together through the experience of cinema, conversations, and storytelling.

This session featured the screening of “It Was Just an Accident”, a thought-provoking film that sparked discussions, reflections, and a shared cinematic experience among students. 🍿✨

More films. More conversations. More nights built around stories that stay with you.

23/05/2026

Some voices stay with you long after the mic is gone. ✨

Relive this beautiful poetry performance by Sir Naveed Aasim from one of our previous SMC Open Mic sessions, a space filled with stories, emotions, laughter, memories, and honest conversations. 🎙️

And now it’s your turn.
Join us this Monday at SMC Open Mic to share your semester memories, stories, poetry, music, thoughts, or simply the moments that defined your journey this semester.

No pressure. No filters. Just real moments and real voices. ❤️

Lights, movement, and hands-on learning at SMC!SMC 7th semester student Usama Javed conducted an engaging Cinematography...
22/05/2026

Lights, movement, and hands-on learning at SMC!

SMC 7th semester student Usama Javed conducted an engaging Cinematography Workshop: Gimbal Operation for 1st Semester TFT students, giving them practical exposure to camera movement, stabilization techniques, and cinematic storytelling through motion.

Through interactive demonstrations and hands-on practice, students explored how professional gimbal operation can enhance visual storytelling and create dynamic cinematic shots. The workshop encouraged students to experiment, collaborate, and learn directly through production-based experience. ✨

20/05/2026

Art, empathy, and storytelling came together during the visit by TFT 1st Semester students to Olomopolo Studio.

Students experienced a powerful installation centered around a single rose made from thousands of hand-stitched fabric roses, each representing a child lost in Gaza, carrying their name and age as an act of remembrance and humanity.

Conceptualized by Nuria Rafique-Iqbal through Labour & Love and Bargain Basement Sale, the project beautifully combined artistic practice with humanitarian purpose, while also supporting the Palestine Children’s Relief Fund (PCRF) and Bioniks Welfare Foundation for child amputees.

The visit gave students an opportunity to witness how art can serve as a medium for reflection, resistance, empathy, and social impact beyond traditional storytelling. ✨

SMC Hosts an Insightful Talk on Generative AI in Music & FilmThe School of Media & Communication (SMC) organized an enga...
14/05/2026

SMC Hosts an Insightful Talk on Generative AI in Music & Film

The School of Media & Communication (SMC) organized an engaging session on the growing impact of Generative AI in Music, Film, Advertising, and Digital Media, conducted by BNU alumnus Zain Irfan, currently leading his AI studio in Dubai and working on AI-driven advertisements, films, and music productions.

The session explored how artificial intelligence is transforming storytelling, visual design, sound production, and creative workflows across the global media industry. Students gained valuable industry insights, explored emerging trends, and discussed the evolving relationship between technology and artistic expression.

The session concluded with an interactive Q&A, inspiring students to explore new possibilities in AI-powered creative practices.

12/05/2026

Creativity lives in every corner of SMC. 🎬✨

Through the lens of our student Talha Naseem, this video captures the energy, passion, and creative spirit that define life at the School of Media and Mass Communication. From studios and creative spaces to ideas turning into reality, this is where stories begin.

At SMC, students are encouraged to experiment, create, and express themselves through hands-on learning and real-world media experiences. Because here, creativity knows no bounds.

“BNU is inspiring young minds to strive for their dreams.”

🎓 Admissions for Fall 2026 are now open.
Join now and become part of a space where passion meets innovation.

Stories that spark conversations. 🎬✨SMC Talks hosted a thought-provoking screening of Padmantage (Deprivedness) by Ovais...
11/05/2026

Stories that spark conversations. 🎬✨

SMC Talks hosted a thought-provoking screening of Padmantage (Deprivedness) by Ovais Iqbal Baloch, a documentary shedding light on the realities and challenges faced in Balochistan.
Following the screening, students engaged in an interactive Q&A session where they discussed the inspiration behind the documentary, the challenges faced during production, and the importance of telling stories that often remain unheard.

The session concluded with a certificate presentation by Dr. Rabia Noor alongside Dr. Zeeshan Zaighum and Sir Hassan Zuberi.
At SMC, students don’t just study media, they engage with real stories, meaningful conversations, and industry voices that shape perspectives beyond the classroom.

Step into the world of international cinema with a special screening of Not One Less 🎬Join us for the screening of this ...
09/05/2026

Step into the world of international cinema with a special screening of Not One Less 🎬

Join us for the screening of this critically acclaimed film by Zhang Yimou as we explore powerful themes of education, resilience, and human connection through Chinese cinema.

📍 SLASS Auditorium
🗓 12 May 2026
⏰ 12:30 PM onwards

At SMC, students engage with global stories, diverse cultures, and cinematic experiences that expand creative and critical perspectives beyond the classroom. 🌍✨

08/05/2026

From imagination to impact, this claymation project by TFT students showcases the power of storytelling with purpose. 🎬✨

Created as part of the Film Animation course under the guidance of Marryam Khan, the animation delivers an important public service message while reflecting the creativity, technical skills, and vision our students develop at SMC.

At SMC, students don’t just learn media, they create, experiment, and bring ideas to life through hands-on industry-focused experiences.

🎓 Admissions for Fall 2026 are now open.
Shape stories. Create impact.

A valuable learning experience beyond the classroom 🌍✨4th Semester Health Communication students from the Department of ...
05/05/2026

A valuable learning experience beyond the classroom 🌍✨

4th Semester Health Communication students from the Department of Journalism & Mass Communication (JMC), School of Media & Mass Communication (SMC), BNU visited the regional offices of UNICEF and WHO along with Dr. Huma Sadaf.

During the visit, students were introduced to global health communication strategies, media campaigns, and the role of communication in public health awareness. UNICEF representatives also shared internship opportunities and professional insights with students.

An inspiring opportunity to connect academic learning with real-world impact 💙

Address

Beaconhouse National University, Tarogil Campus, 13 Km Off Thokar Niazbeg/Raiwind Road
Lahore
54400

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

04238100156

Website

https://admission.bnu.edu.pk/

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