UMT SMCS - School of Media and Communication Studies

UMT SMCS - School of Media and Communication Studies Preparing Tomorrow's Media Leaders Today Pakistan’s print, broadcast and web media is expanding at an accelerated rate.

Technological advancements have brought in new and tougher competition. The Media and Communication Department offers students a liberal arts background in mass media, and prepares students for entry-level positions in the media and communications industry. One of the most attractive features of the programs offered by the Department is its flexibility - students have choices and options to choose

from the specialized courses that they want to take and the careers they seek. Department graduates can be employed in radio, television, newspapers, education, government, business and community services.

Join us at SMCS for an exclusive session on building real-world creative skills with leading professionals from media, P...
19/05/2026

Join us at SMCS for an exclusive session on building real-world creative skills with leading professionals from media, PR, art direction, and photography in collaboration with Nikon.

From vision to ex*****on, learn what it truly takes to thrive in today’s creative industry.

📍 SMCS Studio
📅 20th May
⏰ 11 AM

The future of creativity starts here.

Constructing concrete bridges between academia and governance The School of Media and Communication Studies (SMCS) and t...
19/05/2026

Constructing concrete bridges between academia and governance

The School of Media and Communication Studies (SMCS) and the Centre for the Future of Muslim Civilization (CFMC) at the University of Management and Technology (UMT) had the honor of visiting the Governor House Lahore under the leadership of Dr. Sidra Tariq Jamil, who is the Dean of SMCS and Director of CFMC.

The delegation, comprising faculty members, administrative staff, and students, engaged in an insightful session focused on youth leadership, media ethics, governance and national development.

In her remarks, Dr. Sidra Tariq Jamil highlighted UMT’s vision for international collaboration and policy-oriented research, reflecting the university’s commitment to intellectual growth and meaningful societal impact.

The Honorable Governor appreciated UMT’s contributions towards national development and expressed support for youth-centric academic initiatives.

Students also actively participated in an engaging Q&A session, gaining valuable insights into public service, leadership, and the role of media in shaping Pakistan’s future.

The visit concluded with a memento presentation and a group photograph, symbolizing mutual cooperation and a shared commitment to empowering future generations.

Beyond the Screen: Media Responsibility & Online Hate SpeechThe School of Media and Communication Studies at the Univers...
10/05/2026

Beyond the Screen: Media Responsibility & Online Hate Speech

The School of Media and Communication Studies at the University of Management and Technology conducted an enlightening and insightful dialogue session on Online Hate Speech and the Prevention of Electronic Crimes Act (PECA) 2016, bringing together policymakers, legal experts, media professionals, and students for a meaningful conversation on digital responsibility and ethical communication.

The session was graced by Former Governor of Punjab and Attorney General of Pakistan Sardar Muhammad Latif Khan Khosa and opened by SMCS Dean Dr. Sidra Jamil Tariq, who emphasized the responsible use of social media and the growing challenges posed by online hate speech.

Sardar Latif Khan Khosa highlighted the constitutional guarantees of freedom and stressed that laws, including PECA, must uphold the spirit of the Constitution of Pakistan.

Legal expert Chaudhry Faisal Nawaz discussed Article 11 of PECA and its implications regarding interfaith and racial hatred online, while Waqas Saeed delved into cybercrime prevention, victim support mechanisms, and the broader scope of PECA.

The dialogue was further enriched by useful contributions from Mustafa Kamal Pasha, Sana Agha Khan, and Ijaz Ahmed Dogar, who underscored the need for ethical journalism, media literacy, and responsible digital engagement in today’s rapidly evolving media landscape.

All-in-all, it was a thought-provoking session aimed at empowering future media professionals to build safer, more informed, and responsible digital communities in Pakistan and across the world.

07/05/2026

SMCS Students Step into the Digital Newsroom

SMCS students of AI for Media Practice course experienced a powerful hands-on learning journey during their study tour at Azad Urdu Digital Channel.

The session opened doors to the evolving world of modern media, where Bureau Chief Mr. Hasnain Ch guided students through key industry insights, including:
• The role of AI in media production
• Identifying and avoiding fake news
• Podcast recording techniques
• Modern video editing practices

Adding a real newsroom experience, talented student Rukhsar took the lead as a student reporter, conducting live interviews of her fellow classmates bringing learning into action in the most dynamic way.

The tour was further enriched under the expert facilitation of Dr. Mian Jawed, Associate Professor and senior journalist, whose guidance helped students connect theory with real-world practice.

A truly immersive experience shaping the next generation of media professionals where learning meets industry, and students become storytellers in action.

From Classroom to Control Room In a rapidly evolving media landscape, staying ahead means being versatile, adaptive, and...
05/05/2026

From Classroom to Control Room

In a rapidly evolving media landscape, staying ahead means being versatile, adaptive, and ready to take on multiple roles.

At SMCS, students got a powerful dose of industry insight during an engaging guest lecture by Qasim Saeed Sandhu, Director of Programs at 89 News TV. His message was clear: the future belongs to those who can do it all. From mastering control room dynamics to understanding real-world production workflows, the session bridged the gap between theory and practice, equipping students with the skills they need to thrive in modern broadcast media. The lecture was organized by our dynamic faculty member, Assistant Professor Dr. Haroon ur Rasheed Baloch.

An interactive, insightful, and truly inspiring experience for our future media professionals!

The School of Media and Communication Studies at the University of Management and Technology organized a special event i...
04/05/2026

The School of Media and Communication Studies at the University of Management and Technology organized a special event in connection with World Press Freedom Day by bringing together students and media professionals for a thoughtful discussion on freedom of expression, responsible journalism, and the evolving role of media in society.

Renowned TV host and analyst Ali Aneeq Syed, while addressing the students, emphasized that freedom of expression is a fundamental right but must be exercised with responsibility and awareness of its broader social impact. He urged aspiring journalists to remain mindful of ethical responsibilities while exercising their right to free speech.

Speaking on the future of journalism, Ali Aneeq Syed observed that although media platforms continue to evolve with technological advancements, the role of journalism remains indispensable. He noted that the human need for credible information ensures journalism’s continued relevance despite changes in communication technologies and digital platforms.

Highlighting contemporary media challenges, he said that journalists across the world, including in established democracies such as the United States and the United Kingdom, face increasing pressures and regulatory constraints. He remarked that the responsibility of journalists lies in communicating difficult realities in a balanced and professional manner that informs the public while minimizing unnecessary harm to stakeholders.

Discussing Pakistan’s regulatory environment, he referred to laws and frameworks such as Pakistan Electronic Media Regulatory Authority Ordinance and the Prevention of Electronic Crimes Act 2016, stating that while such regulations often raise concerns regarding press freedom and digital rights, they remain open to public debate and legal contestation within democratic processes.

In welcoming the guest speaker, Dean of SMCS Dr. Sidra Tariq underscored the media’s vital role as a watchdog in ensuring reliability and accountability, and strengthening democratic values in society. The session was moderated by Dr. Haroon Baloch, who facilitated an interactive discussion with students on the future of journalism.

The University of Management and Technology (UMT) successfully concluded a five-day mission to Singapore led by Dr. Sidr...
04/05/2026

The University of Management and Technology (UMT) successfully concluded a five-day mission to Singapore led by Dr. Sidra Tariq Jamil, marking a significant step in strengthening international collaboration, academic exchange, and global engagement for SMCS and CFMC.

During the visit, Dr. Sidra engaged with key global leaders, policymakers, diplomats, and renowned academicians including:

• Deputy Prime Minister of Singapore Gan Kim Yong

• Emeritus Senior Minister and former Prime Minister of Singapore Goh Chok Tong

• Former President of Singapore and present Chancellor of the Singapore University of Social Sciences (SUSS) Madam Halimah Yacob

• Pakistan’s High Commissioner to Singapore, Her Excellency Ms Rabia Shafiq

• A renowned Southeast Asian expert and an influential Political Scientist, Prof Mustafa Izzuddin

• The Deputy Head of Mission at the Embassy of Indonesia in Singapore, Mr Thomas Siregar along with his colleague Ms Eka from Indonesia’s Education Ministry

• Head of Ba’alwie Mosque and former President of Inter-Religious Council (IRO), Imam Habib Hassan Al-Attas

• A well-respected philanthropist and the President of Muslim Kidney Action Association (MKAC), Mr Ameerali Abdeali

• A distinguished Muslim scholar and former counsellor at Ministry of Education Singapore, Dr Bibi Jan Mohamed Ayyub

• Senior Fellow and Head of Social Cohesion Research Programme in Rajaratnam School of International Studies (RSIS) at Nanyang Technological University (NTU), Dr Leong Chan-Hoong

• Professor of Crisis Communication and Associate Dean of Partnerships and Engagements at the Singapore Management University(SMU), Prof Augustine Pang

• Acting Chair of the Wee Kim Wee School of Communication and Information at the Nanyang Technological University (NTU), Dr Lee Chu Keong

• Head of Studies in Inter-Religious Relations in Plural Societies (SRP) Programme in Rajaratnam School of International Studies (RSIS) at Nanyang Technological University (NTU), Mr Mohamed Nassir

• Associate Professor in the Department of Communications and New Media at the National University of Singapore (NUS), Prof Elmie Nekmat

• Chairman of Global Radiance Group, Mr Abdul Lateef Siddiq

The mission reflects UMT’s strong commitment to academic diplomacy, aiming to transform classrooms into global platforms and translate international opportunities into impactful contributions for Pakistan’s development.

27/04/2026

An exploration of storytelling through the lens of media professionals.
This documentary, produced by students of the School of Media & Communication Studies, highlights their creative vision and technical expertise.

Producer: Nawazish Ali
Editor: Noman Khan
Voice Over: Sariq Rasul

A proud representation of academic excellence and creative expression.

The recent “Meet the Dean” session turned out to be a highly engaging and fruitful interaction. Students showed tremendo...
17/04/2026

The recent “Meet the Dean” session turned out to be a highly engaging and fruitful interaction. Students showed tremendous enthusiasm and actively participated, making the session both lively and meaningful.

They openly shared their concerns, discussed the challenges they are facing, and expressed their ideas with confidence. It was encouraging to see such honest and constructive dialogue between the students and the administration.

The Dean listened attentively to every point raised and assured the students that their concerns would be taken on board. She emphasized finding practical solutions to address the pertinent issues effectively.

Such sessions play a vital role in enhancing communication, cultivating trust, and creating a more conducive academic environment for everyone at SMCS, not least our students.

Empowering Women in Digital Media Ms. Noor Ul Ain Nasir, along with her students i.e Hajra Abdul Jabbar, Muniba, Minahir...
16/04/2026

Empowering Women in Digital Media

Ms. Noor Ul Ain Nasir, along with her students i.e Hajra Abdul Jabbar, Muniba, Minahir, Tamazir, Aman, and Mehak successfully participated in a two-day online workshop organized by the Women Media Center Karachi.

The workshop, titled “Content Creation and Digital Entrepreneurship for Women Journalists,” was held on 30–31 March 2026 via Zoom. It offered an engaging platform for learning, collaboration, and skill-building in the evolving landscape of digital media.

Participants actively took part in a variety of sessions and hands-on activities, gaining valuable insights into content creation strategies and entrepreneurial opportunities in the digital space.

Such initiatives play a vital role in empowering aspiring women journalists to navigate and excel in today’s dynamic media environment.

Meet the Dean – An Opportunity to Connect & EngageStudents are cordially invited to an interactive “Meet the Dean” sessi...
15/04/2026

Meet the Dean – An Opportunity to Connect & Engage

Students are cordially invited to an interactive “Meet the Dean” session, a valuable platform to share your ideas, voice your concerns, and gain insightful guidance directly.

Date: 16th April 2026
Time: 11:00 AM – 12:00 PM
Venue: SDT-604

This session aims to foster open communication and strengthen the bond between students and the administration. Your presence and participation will truly make a difference.

We look forward to seeing you there!

Address

University Of Management & Technology Road
Lahore

Opening Hours

Monday 08:00 - 22:00
Tuesday 08:00 - 22:00
Wednesday 09:00 - 22:00
Thursday 08:00 - 22:00
Friday 08:00 - 22:00
Saturday 08:00 - 22:00

Telephone

+9242111300200

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