02/10/2026
Católica-Lisbon SBE was present at the 27th Revista Marketeer Conference, contributing to the conversation on how brands, technology and collective experiences are reshaping consumer choices.
Rita Coelho do Vale, Dean for Undergraduate Programs at Católica Lisbon School of Business & Economics, explored how collective experiences influence the brands consumers remember and ultimately choose, in “Crowdbranding: From the Crowd to Choice.”
Later, Pedro Celeste, Program Director and Professor at Católica-Lisbon SBE | Executive Education, joined Adolfo Mesquita Nunes for a conversation on brands, algorithms and consumers, raising a timely question: how far should brands go in knowing and influencing their consumers?
Two different perspectives, one increasingly relevant conversation about the future of brands and consumer behaviour.
Thank you to Marketeer for bringing these conversations to the stage.
