Business Research Unit

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Business Research Unit The Business Research Unit of the Iscte-Instituto Universitário de Lisboa, BRU-Iscte, is a scientific research entity.

The Business Research Unit is a multidisciplinary research center of Iscte-Instituto Universitário de Lisboa, whose scope spans various Business areas. Researchers are mainly faculty from the Iscte Business School (IBS), accredited by AMBA and AACSB, and ranked in the Financial Times European Business Schools ranking, as well as in the Times Higher Education ranking. BRU is accredited by the Fundação para a Ciência e a Tecnologia (FCT), the National Research Agency, and is currently graded with Excellent. Research is funded by FCT core funding, by international and national competitive research grants, as well as by other research contracts with public and private entities. The main goal of BRU is to promote research at the highest international standards, namely via our 3 interweaving pillars:

Excellence in Research by improving sound research in core Business areas that further advances the international scientific literature
World-class Ph.D. programmes able to attract promising national and international students
Engaging with society by developing solutions for specific corporate and societal challenges
BRU is currently organized in six Research Groups that mirror our multidisciplinary strengths: Accounting; Marketing & Management; Data Analytics; Economics; Finance and Organization Behaviour & Human Resources. At present, BRU runs 4 accredited doctoral programmes, totally taught in English, enrolling 80 students annually of several nationalities. A PhD in Management with 6 specialisations (Accounting, Human Resources and Organizational Behavior, Marketing, Operations Management, Logistics and Supply Chain Management, Quantitative Methods applied to Management, Strategy and Entrepreneurship), a PhD in Economics, a PhD in Finance and a Doctor of Business Administration (DBA), partly in collaboration with Chinese Universities.

The results of the Corporate Volunteering Study in Portugal will be presented by BRU-Iscte researcher Ana Patrícia Duart...
23/10/2026

The results of the Corporate Volunteering Study in Portugal will be presented by BRU-Iscte researcher Ana Patrícia Duarte on 29 October 2026 at the 5th edition of 'Construir Pontes | Parcerias Sustentáveis entre Empresas e Organizações de Economia Social' [Building Bridges | Sustainable Partnerships between Companies and Social Economy Organisations], organised by GRACE – Empresas Responsáveis.

The event will take place at Iscte - Instituto Universitário de Lisboa, from 14:00 to 17:45, in the Afonso de Barros Auditorium (Building 3, Floor 1).

The Corporate Volunteering Study in Portugal is being developed by GRACE in partnership with BSI_Iscte – Business for Social Impact, a knowledge transfer centre within the Business Research Unit (BRU-Iscte) in collaboration with the Iscte Business School.

Launched in May 2026, the study maps the current state of corporate volunteering in Portugal, examining its level of implementation in companies, the motivations for and barriers to its adoption, the most widely used models, employee engagement, social impact measurement, and key future trends and challenges, bringing together different levels of experience to provide a comprehensive and representative view of the sector, generating knowledge to support more effective corporate volunteering strategies.

📅 29 October 2026, 14:00–17:45
📍 Iscte | Building 3 | Afonso de Barros Auditorium (Floor 1)
👉 More information at news section in our website - Link in Bio!



The World’s Top 2 Percent Scientists Network is an annual list of the world’s most influential researchers compiled by S...
21/10/2026

The World’s Top 2 Percent Scientists Network is an annual list of the world’s most influential researchers compiled by Stanford University in partnership with Elsevier.

For the year 2026, it includes several BRU-Iscte (Business Research Unit) researchers:

• Sandra Loureiro, from the Marketing research group
• Maria José Sousa, from the Management research group
• Fernando Ferreira, from the Management research group
• Alvaro Dias, from the Marketing research group
• Susana Correia Santos, from the Organisational Behavior and Human Resources (OBHR) research group
• Arménio Rego, from the Management group
• Ana Junça Silva, from the Organisational Behavior and Human Resources (OBHR) research group
• Sandro Mendonça, from the Economics research group

✨✨✨ Congratulations ✨✨✨

TRANSFORM | Shaping the Future of Work: From Evidence to Action👉 Registrations OpenAs part of the TRANSFORM project, Isc...
20/10/2026

TRANSFORM | Shaping the Future of Work: From Evidence to Action
👉 Registrations Open

As part of the TRANSFORM project, Iscte - Instituto Universitário de Lisboa (Portugal), with the support of NCPE Malta – National Commission for the Promotion of Equality, will host an online event to present the global results of the survey 'Blueprint of Tomorrow: Introducing the Future of the Human Workforce'.

The session will take place on 29 October 2026, from 11:00 to 12:30 (Lisbon time). It will share the survey’s main findings and is open to researchers, academics, policymakers, practitioners, employers, employees and other stakeholders. Participation is free of charge.

📅 29 October 2026
📍Online
🕑 11:00 - 12h30 (Lisbon time)
👉More info at the events section in our website - Link in Bio!

On 21 September BRU-Iscte held a Scientific Council plenary meeting which included the election of the BRU Scientific Co...
16/10/2026

On 21 September BRU-Iscte held a Scientific Council plenary meeting which included the election of the BRU Scientific Committee. List A - Alexandra Ferreira Lopes, Ana Lúcia Martins, Ricardo Godinho Bilro, and Sandra Costa - was elected as the new Scientific Committee for the 2026–2030 term.

The innauguration took place on 16 October 2026, in Auditorium A302.

BRU-Iscte would like to acknowledge the invaluable input of the outgoing committee and address a special thank you to all members for their commitment and support.

On October 12, the PhD in Management Director Sílvia Silva, the Iscte Business School Dean Maria de Fátima Salgueiro and...
12/10/2026

On October 12, the PhD in Management Director Sílvia Silva, the Iscte Business School Dean Maria de Fátima Salgueiro and the BRU-Iscte Director João Madeira welcomed the doctoral candidates to the new 2026/2027 academic year.

The welcome session included presentations from several faculty members about the PhD specialisations.

On 8 October 2026, BRU-Iscte researchers Patricia Duarte and Luís Miguel Simões, together with Vítor Hugo Silva (DINÂMIA...
09/10/2026

On 8 October 2026, BRU-Iscte researchers Patricia Duarte and Luís Miguel Simões, together with Vítor Hugo Silva (DINÂMIA’CET-Iscte) and Carla Mouro (CIS-Iscte), presented three posters at the 7th Congress of the Order of Portuguese Psychologists (OPP), held in Coimbra.

The presented posters were:

'Environmental social responsibility and employees’ green voice behaviour: the mediating role of job autonomy, job demands and work engagement', by Carla Mouro, Ana Patrícia Duarte, Luís Miguel Simões and Vítor Hugo Silva.

'Beyond the 2030 agenda: how purpose-driven organizations and responsible leaders inspire employee engagement', by Ana Patrícia Duarte and Luís Miguel Simões.

'From overwork to voluntary turnover: how work alienation bridges the gap across generations', by Ana Patrícia Duarte, Vítor Hugo Silva, Luís Miguel Simões.

Together, these contributions reflect BRU-Iscte’s ongoing research into sustainability, responsible leadership and employee well-being, as well as its collaboration with other Iscte research centres.

The SYNCLUSIVE Final European Conference, will be held on 21 January 2027, in Brussels and online, under the theme 'Enha...
09/10/2026

The SYNCLUSIVE Final European Conference, will be held on 21 January 2027, in Brussels and online, under the theme 'Enhancing Inclusive Labour Markets Through Regional Collaboration. From Living Labs to Wider Implementation'.

While the event is fully hybrid, we encourage participants to join in person to fully benefit from the interactive programme, in-depth discussions, and networking opportunities across regions.

The event will share experiences and lessons learned from SYNCLUSIVE Living Labs in Bulgaria, Finland, the Netherlands, and Portugal.

Participants will hear practical examples, join discussions, exchange ideas, and learn how successful regional initiatives can be developed into sustainable policies and practices across Europe.

The conference is open to policymakers, employers, researchers, civil society organisations, and everyone interested in building more inclusive labour markets.

👉 Event Website: https://synclusiveproject.eu/?p=5205
👉 Registration Here: https://docs.google.com/forms/d/e/1FAIpQLSc6b2IIRGJm_yZPDYsrD_dFS27z5bGUh0mDnr5AH6F3J7AgRw/viewform

On 25 September, BRU-Iscte researchers Sandra Loureiro and Álvaro Dias, together with PhD candidates Ali Aleidan and Duy...
30/09/2026

On 25 September, BRU-Iscte researchers Sandra Loureiro and Álvaro Dias, together with PhD candidates Ali Aleidan and Duygu Yildiz, took part in the 19th Annual EuroMed Academy Conference, held in Paphos, Cyprus.

Sandra Loureiro and Ali Aleidan presented the paper 'Revisiting Brand Authenticity: Research Landscape Analysis', co-authored with Filipa Rosado-Pinto.

Álvaro Dias presented 'Purpose-Driven Entrepreneurship in Rural Tourism: Community Embeddedness and Innovation in Low-Density Territories', co-authored by Ana Martins and Mafalda Patuleia.

Duygu Yildiz presented the paper 'Entering the Flow: How Influencer Embeddedness Shapes Advertising Effectiveness in the Metaverse', co-authored with Sandra Loureiro and João Guerreiro.

Widely regarded as one of the most influential events in its field, the Euromed Academy Annual Conference is recognised for the depth of its programme and offers a supportive setting in which senior academics, mid-career and early-career faculty, doctoral candidates and business practitioners can connect, receive mentoring and engage in research-focused discussion.

On 25 September, BRU-Iscte took part in European Researchers’ Night 2026 (NEI 2026) at the National Science and Natural ...
28/09/2026

On 25 September, BRU-Iscte took part in European Researchers’ Night 2026 (NEI 2026) at the National Science and Natural History Museum in Lisbon, with two activities exploring new ways of thinking about, and experiencing, environmental challenges and urban futures:

🌱 Nature Futures: City Therapy – a cooperative board game, featuring a map of Lisbon that allowed participants to take on the role of ‘urban doctors’ and prescribe Nature-based Solutions based on different locations’ ecological data. The game was accompanied by an explanation of the concept of Nature-based Solutions and a presentation of the Nature Futures research project, by researchers Catarina Roseta Palma, João Faria and BRU-Iscte research manager Mafalda Casais.

🥽 From Reaction to Action: Virtual Reality for Environmental Awareness – an activity developed by researchers Beatriz Brito, Mariana Berga Rodrigues and Sandra Loureiro where visitors were invited to engage in an immersive Virtual Reality (VR) experience designed to promote sustainable behaviors and foster climate change awareness.

Participants also completed a 10-question quiz assessing their awareness of environmental challenges and the importance of protecting ecosystems. Overall, general knowledge was strong, with 70% answering at least seven questions correctly. However, only one in five knew what proportion of the Earth's land is covered by forest, and fewer than a third knew the approximate number of tree species. Finally, 95.7% valued hands-on experiences for learning about sustainability, underlining the potential of virtual and mixed reality to make distant natural environments feel closer and more accessible.

👉 BRU-Iscte researcher Aristides Ferreira took part in the ISTAR-Iscte activity Mission: People 5.0 – Intelligent Digitalisation of People Management, which challenged visitors to discover how artificial intelligence is reinventing recruitment. Visitors applied for a job by playing a game built around missions, challenges and decisions. Behind each step, AI and machine learning algorithms built a competency profile with a scientific rigour that traditional methods can hardly match.


On 30 September at 2.30 pm, BRU-Iscte researcher Álvaro Rosa will serve as discussant at the next session of Meetings on...
28/09/2026

On 30 September at 2.30 pm, BRU-Iscte researcher Álvaro Rosa will serve as discussant at the next session of Meetings on Studies on China, promoted by CEI - Iscte and CIES-Iscte.

The session will feature Ivona Ladjevac, researcher at the Institute of International Politics and Economics (Belgrade), presenting the paper ‘Between Connectivity and Strategic Dependency: Serbia between China and the European Union’.

👉 Join online (Microsoft Teams):
https://teams.microsoft.com/meet/34403211228359?p=RLbfN5dcCofS6Dln3q
Meeting ID: 344 032 112 283 59
Passcode: hk7qV7Tr

Endereço

Avenida Das Forças Armadas
Lisbon
1649-026LISBOA

Horário de Funcionamento

Segunda-feira 09:00 - 17:30
Terça-feira 09:00 - 17:30
Quarta-feira 09:00 - 17:30
Quinta-feira 09:00 - 17:30
Sexta-feira 09:00 - 17:30

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