21/02/2022
Professor Mark Deuze gave a wonderful talk as a guest lecturer in the Current Issues of Mass Media master's course! The scholar focused on mental well-being of media professionals, outlining the issue as a full-fledged research topic.
Professor Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA), Faculty of Humanities, and Visiting Professor at the University of Technology Sydney (Australia) and Northumbria University (UK). The scholar also holds the title of Honorary Professor of the Faculty of Journalism, awarded for active cooperation with our Faculty. As a researcher, Professor Deuze is particularly focused on social, economic and technological convergence of media culture and creative industries. Professor Deuze is author of more than 100 articles in top-rated academic journals and 11 books, as well as founder of Deuzevlog, a series of inspiring conversations with prominent media scholars and professionals.
On February 21, Professor Deuze talked about the pressures media professionals deal with on a daily basis, the concept and importance of mental well-being in media industry, and the means to alleviate the struggles of media workers.
The scholar presented the ultimate paradox – the peculiarities of work in media that make the work process exciting and appealing are the same peculiarities that turn it into a rather problematic experience. These are informal and unregulated working conditions, the dominant role of technologies, high level of precarity, as well as intense and rapid pace of work resulting from the constant pressure of production.
Professor Deuze went on to talk about how media industry contributes to the deteriorating mental well-being of its workers, regarding it as a broad contextual and systemic problem. The researcher provided a substantial corpus of examples, which testify to the fact that in all kinds of media industries and in all phases of media process, employees report similar mental health issues, such as work-induced depression and anxiety. The long list of factors that contribute to profound well-being issues includes poor life-work balance, high level of precarity, feelings of disposability and self-invalidation, toxic and non-inclusive work culture, bullying, financial instability, poor organization of team work, the need to keep up with the technological pace, and many others, including distinctive features of specific sectors – such as the need to cover bad news for press workers. As a result, all sectors of media industry – advertising, film and television, gaming industry, press – report extremely high percentage of cases of clinical depression and other mental health conditions among workers.
The scholar stated that many of these negative factors stem from some positively perceived aspects of media work, which contribute to the complex and paradoxical nature of the problem. For instance, the level of emotional labour is extremely high in particular due to the informality of the working conditions: the informal work communication can lead to toxic working conditions, where at the same time no one is able to defend their rights for fear that it might ruin the project.
According to Professor Deuze, there are means to positively influence the situation from all kinds of levels. These include deliberate articulation of the concept of mental health literacy, participation in new forms of collective organization, initiatives introducing professional counselling and mental health training, as well as individual change of mindset from traditional appreciation of mainstream media and rigid rules to the adaptation to fluid working conditions and appreciation of alternative work organization.