13/10/2026
Custom typefaces are carrying identity more than logos do. David Rudnick spent about four years drawing Rocastle, a hand-drawn blackletter for Arsenal, while Raoul Gottschling builds playful faces from subway signs, old ads and tombstone lettering. Type rooted in a specific place or story gives a brand a voice nobody can copy.
David Rudnick on the ’borderline impossible’ process of designing a bespoke blackletter typeface for Arsenal (It’s Nice That) · 12 Oct 2026
’I’m merely cosplaying as a type designer’: Raoul Gottschling on chasing ridiculous ’what if’ questions (It’s Nice That) · 12 Oct 2026
