16/10/2026
Formula 1 WAGs are becoming a growing part of the glamorous sport. ๐๏ธโจ
From fashion and social media to brand partnerships and personal platforms, the wives and girlfriends of F1 drivers have built significant visibility beyond the racetrack. But with that visibility comes a complex tension.
As Dr Soh Kai Ruo, Lecturer at NUS CNM, explains, these women face intense scrutiny where their own careers can sometimes be overshadowed by their relationships and when they are reduced to the men they date or marry. At the same time, the F1 ecosystem can give them a powerful platform to build their own creative identities and opportunities.
Her comments were featured in The Straits Times article, โFormula 1 WAGs: Wives and girlfriends of racers show what happens when speed meets style.โ
Read more about Dr Soh's perspectives and research: https://discovery.nus.edu.sg/21754-kai-ruo-soh
Article here: https://www.straitstimes.com/life/style/formula-1-wags-wives-and-girlfriends-of-racers-show-what-happens-when-speed-meets-style