03/08/2026
That's a wrap on MADCAMP 2026!
It was fantastic to see MADCAMP return as an in-person showcase, bringing together students, academics, and industry professionals to celebrate the power of strategic communication. This year's campaigns explored dementia and Singapore's low fertility rates, demonstrating how thoughtful, research-driven communication can drive meaningful impact.
A sincere thank you to Anjna Vij Nihalani for her leadership and unwavering support in making this event possible. We are also incredibly grateful to our industry and academic panellists: Marion Ang (TriOn & Co), Clarence Lim (The Hoffman Agency), Associate Professor Renae Desai FCPRA, Dr Mary-Anne Romano, and Dr Amy Lim. Thank you for sharing your expertise and providing invaluable feedback to our presenting students.
We also extend our appreciation to Murdoch University Singapore, Kaplan Singapore, and our collaboration partner, Carer, for their continued support in making MADCAMP 2026 a success.
The IPRS Murdoch Student Chapter was proud to contribute through event planning and media coverage, helping capture the creativity, passion, and hard work of our Strategic Communication students.
Congratulations to every student, lecturer, panellist, and volunteer who played a part in making this year's MADCAMP such a memorable success. We look forward to seeing the next generation of strategic communicators continue to make a difference and make an impact.
* Article contributed by Anjna Vij and Michelle Teo *
Murdoch University Kaplan Singapore Kaplan Campus Life