BBA Chulalongkorn University

BBA Chulalongkorn University BBA Chulalongkorn is selectively designed to equip students with the intellectual and professional tools to become leaders in business organizations.

BBA International Program is a first class undergraduate business program on both the national and international level. It is part of the Faculty of Commerce and Accountancy of Chulalongkorn University, the oldest and one of the most prestigious universities in Thailand. The program is designed to produce graduates in specific areas of concentration. The International Business Management major, wh

ich focuses on understanding the development trade and the diversity of culture, is divided into two fields of study: International Business and Financial Analysis and Investment. The program also emphasizes on how to manage effectively and competitively in these environments. The Accounting major provides students with extensive knowledge of both Thai and international accounting practices for modern business management.

Congratulations to our Talented Students from CBS Chula!The BBA International Program would like to celebrate the outsta...
23/12/2025

Congratulations to our Talented Students from CBS Chula!

The BBA International Program would like to celebrate the outstanding achievements of our students as team members participated in the U Power Marketing Campaign Challenge Season 8. Here are the official results:

🥇 Winner Team Ms. Pearpapatson Chunngam

🥈 1st Runner-up Team Mr. Chatmongkol Pootpan

🥉 2nd Runner-up Team Ms. Sirinada Larpsiriphon (BBA Chula)

We are incredibly proud of all the winners for their hard work and for representing the Chulalongkorn Business School with such excellence!



11/12/2025

🥇 Meet the World Champions! Chulalongkorn Business School Wins NHH 2025! 🇳🇴

They did it! Our brilliant team from Chulalongkorn Business School took 1st place at the NHH International Case Competition 2025 in Norway! 🏆

This year's challenge was tough: creating business strategies for growth and sustainability. Watch the video to hear the winning strategy and key moments from the competition, straight from the team and their advisor!




Chulalongkorn Business School, together with the BBA International Program, held a meeting with the leadership of the BB...
08/12/2025

Chulalongkorn Business School, together with the BBA International Program, held a meeting with the leadership of the BBA Chula Alumni Association to discuss the planned activities for 2026.

The meeting focused on strengthening connections between current students and alumni, as well as developing academic initiatives in collaboration with Harvard Business School and various community engagement projects.

Participants from the BBA Chula Alumni Association:
• Ms. Pilasinee Kittikachorn, President, BBA Chula Alumni Association
• Ms. Jainnisa Kuvinichkul Chakrabandhu Na Ayudhya, President of the Honorary Advisory Council
• Mr. Chanachote Rattanarujikorn, Vice President
• Asst. Prof. Tanaporn Hongsuchon, Vice President and Faculty Member, Department of Marketing

Participants from the Faculty of Commerce and Accountancy:
• Assoc. Prof. Dr. Tartat Mokkhamakkul, Dean
• Assoc. Prof. Dr Chackrit Duangphastra, Director, BBA International Program
• Asst. Prof. Dr. Panitharn Juntongjin, Committee, BBA International Program
• Assoc. Prof. Dr. Nongnapat Thosuwanchot, Committee and Secretary, BBA International Program
• Mr. Photipong Chanawangsa, Manager, BBA International Program

On this occasion, the BBA Chula Alumni Association also contributed 1,000,000 THB, raised from the BBA Grand Reunion 2025, to Chulalongkorn Business School. This fund will support the development of learning activities, network-building initiatives, and projects that create a positive impact on society of the BBA International Program.

This meeting highlights the strong collaboration between the School and its alumni community in shaping the future direction of the BBA Program, ensuring its continued relevance in a rapidly changing business environment while strengthening the BBA Chula alumni network.

We are incredibly proud to announce that our BBA Chula student, Ms. Chanapat Somboonkittichai, has won the 1st Prize at ...
25/11/2025

We are incredibly proud to announce that our BBA Chula student, Ms. Chanapat Somboonkittichai, has won the 1st Prize at the prestigious ASEAN China India Youth Leadership Summit (ACIYLS) 2025!
Ms. Chanapat Somboonkittichai competed as part of Team 16 (MATTIES) in this unique international competition, where representatives from ASEAN, China, and India are mixed into new teams to foster cross-cultural collaboration and innovation.
Their winning project tackled the summit's theme, "Cultivating Climate-Positive Cities," by developing: Smart flood forecasting sensors (mmWave + AI) providing real-time, street-level flood alerts right here in Bangkok!
This impactful solution directly addresses UN SDGs 11 & 13 and showcases the critical role how students can play in designing practical, technology-driven solutions for real-world urban challenges.



BBA Students Learning Beyond the ClassroomOur BBA International Program students had the opportunity to apply what they ...
24/11/2025

BBA Students Learning Beyond the Classroom
Our BBA International Program students had the opportunity to apply what they learned in the Man and Environment elective course to a meaningful community activity led by Asst. Prof. Dr. Pongchai Dumrongrojwatthana from the Faculty of Science.
Twenty-five BBA students visited Wat Bang Nam Phueng Nai School in Khung Bang Kachao to share their knowledge with 50 secondary school students through five learning stations:

• Water quality assessment
• Natural resource surveying using iNaturalist
• Calculating carbon storage in trees
• Product carbon footprint card game
• Waste-sorting card game
This activity allowed our students to learn about environmental issues in real settings while contributing to Sustainable Development Goal 4: Quality Education.
We appreciate the Department of Biology, Faculty of Science for creating this valuable experience for our students, and Charoen Pokphand Foods Public Company Limited for supporting the activity. Department of Biology, Faculty of Science, Chulalongkorn University

BBA CHULA GRAND OPEN HOUSE 2025: Unlock Possibilities and Create Your TomorrowChulalongkorn Business School hosted the B...
24/11/2025

BBA CHULA GRAND OPEN HOUSE 2025: Unlock Possibilities and Create Your Tomorrow
Chulalongkorn Business School hosted the BBA CHULA GRAND OPEN HOUSE 2025: Unlock Possibilities and Create Your Tomorrow for the BBA International Program on Sunday, 23 November 2025, at Samyan Mitrtown Hall 1. The event was opened by Assoc. Prof. Dr. Tartat Mokkhamakkul, Dean of Chulalongkorn Business School, followed by a program introduction by Asst. Prof. Dr. Panitharn Juntongjin, Committee Member of the BBA International Program, and Asst. Prof. Dr. Nat Kulvanich, Committee Member of the BBA International Program.
Participants gained in-depth information about the curriculum, admission criteria, and four-year study pathways from current BBA students. They also heard firsthand experiences from successful BBA Chula alumni and students who have excelled as entrepreneurs and global business leaders.
The event was warm and welcoming, and attendees had the opportunity to speak directly with faculty members, students, and staff. This helped prospective applicants better prepare and build confidence as they plan for their future.

🎓✨ BBA CHULA GRAND OPEN HOUSE 2025 ✨🎓Join the BBA Chula Open House and discover the definitive path to success through w...
21/11/2025

🎓✨ BBA CHULA GRAND OPEN HOUSE 2025 ✨🎓

Join the BBA Chula Open House and discover the definitive path to success through world-class education and real-world impact.

Don't miss these 4 essential sessions to unlock your future!

• 9:15 AM - Unlock Your Possibilities: Discover BBA Chula Get a foundational look at how our program shapes future business leaders.

• 9:40 AM - BBA Chula Admissions Revealed: How to Step Into a World of Limitless Opportunities Get the official guide on the application process and how to prepare for your entry.

• 10:00 AM - BBA Life Unleashed: Experience Learning Beyond the Classroom Hear from current students about skill development, international exposure, and the vibrant life at CBS.

• 10:30 AM - From Class to Global Greatness: Inspiring Journeys of BBA Chula Alumni Hear firsthand from successful graduates who are making waves in executive roles and global fields.

📅 23 November 2025
🕘 09:00 – 12:00
📍 Samyan Mitrtown Hall 1
✨Register now for free at: https://www.eventtech.ai/.../bbachula-grandopenhouse-2025

18/11/2025

🌟Your Future Starts Now: BBA Chula Grand Open House 2025! 🌟

Join the BBA Chula Open House and discover the definitive path to success through world-class education and real-world impact.

Don't miss these 4 essential sessions to unlock your future!

• 9:15 AM - Unlock Your Possibilities: Discover BBA Chula Get a foundational look at how our program shapes future business leaders.

• 9:40 AM - BBA Chula Admissions Revealed: How to Step Into a World of Limitless Opportunities Get the official guide on the application process and how to prepare for your entry.

• 10:00 AM - BBA Life Unleashed: Experience Learning Beyond the Classroom Hear from current students about skill development, international exposure, and the vibrant life at CBS.

• 10:30 AM - From Class to Global Greatness: Inspiring Journeys of BBA Chula Alumni Hear firsthand from successful graduates who are making waves in executive roles and global fields.

📅 23 November 2025
🕘 09:00 – 12:00
📍 Samyan Mitrtown Hall 1
✨Register now for free at: https://www.eventtech.ai/.../bbachula-grandopenhouse-2025

🌟 Celebrating BBA Chula’s Success at the Hult Prize Competition 2025! 🌟The Hult Prize is a premier global competition em...
13/11/2025

🌟 Celebrating BBA Chula’s Success at the Hult Prize Competition 2025! 🌟
The Hult Prize is a premier global competition empowering young leaders to design transformative social enterprises that address the world’s most urgent challenges. The 2025 Campus Round, held on November 8, 2025, brought together exceptional students who showcased bold, impact-driven ideas with the potential to create real change.
This year, participants from the BBA International Program at Chulalongkorn University demonstrated outstanding creativity, ex*****on, and cross-disciplinary teamwork. Their innovative solutions reflected both rigorous business thinking and a deep commitment to societal impact.
👏 Student Team:
• Mr. Kanuth Supthavichaikul
• Ms. Aticha Techanitisawad
• Ms. Ajchara Wongjaroenwanich
• Ms. Phichaya Hirantantisakun
🏆 Winner
This year’s winning team showcased extraordinary entrepreneurial vision and will advance to the National Round of the Hult Prize 2025, bringing them closer to global recognition and the opportunity to scale their solution internationally.
BBA Chula congratulates all participating students for their dedication, resilience, and passion for creating a better world.

10/11/2025

🎓✨ BBA CHULA GRAND OPEN HOUSE 2025 ✨🎓

Ready to Unlock Possibilities and Create Your Tomorrow with BBA Chula?

Join us at the BBA Chula Grand Open House 2025 and discover how you can shape your future in business on a global stage. 🌏

Don't miss these 4 essential sessions to unlock your future!

• 9:15 AM - Unlock Your Possibilities: Discover BBA Chula Get a foundational look at how our program shapes future business leaders.

• 9:40 AM - BBA Chula Admissions Revealed: How to Step Into a World of Limitless Opportunities Get the official guide on the application process and how to prepare for your entry.

• 10:00 AM - BBA Life Unleashed: Experience Learning Beyond the Classroom Hear from current students about skill development, international exposure, and the vibrant life at CBS.

• 10:30 AM - From Class to Global Greatness: Inspiring Journeys of BBA Chula Alumni Hear firsthand from successful graduates who are making waves in executive roles and global fields.

📅 23 November 2025
🕘 09:00 – 12:00
📍 Samyan Mitrtown Hall 1
✨Register now for free at: https://www.eventtech.ai/.../bbachula-grandopenhouse-2025

🎓✨ BBA CHULA GRAND OPEN HOUSE 2025 ✨🎓Ready to Unlock Possibilities and Create Your Tomorrow with BBA Chula? Join us at t...
06/11/2025

🎓✨ BBA CHULA GRAND OPEN HOUSE 2025 ✨🎓

Ready to Unlock Possibilities and Create Your Tomorrow with BBA Chula?

Join us at the BBA Chula Grand Open House 2025 and discover how you can shape your future in business on a global stage. 🌏

Don't miss these 4 essential sessions to unlock your future!

• 9:15 AM - Unlock Your Possibilities: Discover BBA Chula Get a foundational look at how our program shapes future business leaders.

• 9:40 AM - BBA Chula Admissions Revealed: How to Step Into a World of Limitless Opportunities Get the official guide on the application process and how to prepare for your entry.

• 10:00 AM - BBA Life Unleashed: Experience Learning Beyond the Classroom Hear from current students about skill development, international exposure, and the vibrant life at CBS.

• 10:30 AM - From Class to Global Greatness: Inspiring Journeys of BBA Chula Alumni Hear firsthand from successful graduates who are making waves in executive roles and global fields.

📅 23 November 2025
🕘 09:00 – 12:00
📍 Samyan Mitrtown Hall 1
✨Register now for free at: https://www.eventtech.ai/en/events/bbachula-grandopenhouse-2025

🏆 BBA Chula Students Win 1st Runner-Up at the Australian Undergraduate Business Case Competition 2025 🏆Our talented BBA ...
03/11/2025

🏆 BBA Chula Students Win 1st Runner-Up at the Australian Undergraduate Business Case Competition 2025 🏆
Our talented BBA students brought home the 1st Runner-Up trophy from the Australian Undergraduate Business Case Competition (AUBCC) 2025, hosted by Monash University and UNSW Sydney in Melbourne, Australia, from October 17–25, 2025
The competition gathered 16 leading universities from around the world, where participants were challenged with three real-world business cases across different industries. Representing Chulalongkorn University, our team— demonstrated exceptional analytical and strategic thinking throughout the week-long challenge.
This year’s cases featured:
• A premium Australian candle and perfume brand seeking to expand its domestic customer base
• An Aboriginal-owned enterprise focused on community education and Indigenous sustainability
• A leading Australian dropshipping e-commerce company exploring international expansion opportunities
They competed against top universities from around the world, including:
• Monash University
• University of Toronto
• The University of Hong Kong
• University of Southern California
• National University of Singapore
• The University of Melbourne
• Concordia University
• The University of British Columbia
• UNSW Sydney
• The Hong Kong University of Science and Technology
• Queensland University of Technology (QUT)
• University of Florida
• Corvinus University of Budapest
• University of California, Berkeley
• Thammasat University
The team members include:
1. Mr. Kanuth Supthavichaikul
2. Ms. Pavida Suvarnapruksa
3. Mr. Thammanat Bumroongchok
4. Ms. Pitchayapa Chantawan
Advisor: Assoc.Prof.Dr. Chackrit Duangphastra




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Chulalongkorn University
Bangkok
10330

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