25/12/2024
Merhaba Değerli Sürdürülebilir Kalitenin Liderleri ve Lider Adayları,
2023'de yayınlamış olduğum "Sustainable Business Model for the Common Good" adlı çalışmam ile ilgili özetin de özetini linkedin'de yayınladım biraz önce. Uzun özeti sizlere özel olarak burada paylaşmak isterim. Maklaenin tamamına aşağıdaki linkten ulaşabilirsiniz. Noel hediyesi olur belki sizlere, sevgi ve saygılarımla
Refika Bakoğlu
Bakoğlu’s model, developed and expanded upon from her 2010 Contemporary Strategic Management Model, offers a transformative framework to align business strategies with the common good while fostering economic development. The model emphasizes comprehensive value creation, which integrates economic, social, and environmental dimensions into business practices, addressing challenges posed by traditional profit-centric models.
Core Components:
Sustainability Value Creation
Shared Value Creation
Integrated Value Creation
Comprehensive Value Creation
Combining sustainability, shared, and integrated value creation under a “future is now” mindset, this approach prioritizes proactive strategies to harmonize stakeholder interests with planetary needs, ensuring resilience and adaptability in addressing current and future challenges.
Strategic Features
The model is deeply rooted in a stakeholder-centric philosophy, ensuring that employees, communities, ecosystems, and other groups play a role in decision-making. It emphasizes governance and accountability, fostering transparency, ethical practices, and responsible corporate leadership.
Innovation and technology are key drivers, encouraging investment in R&D, clean technologies, and sustainable solutions to drive competitiveness and address global challenges. The model also highlights collaboration and partnerships, leveraging collective efforts across sectors to amplify impact and systemic change.
Economic Development through Sustainability
The model connects sustainability with economic competitiveness by enhancing resource use efficiency, reducing operational costs, and boosting market reputation. It supports innovation by addressing emerging needs, such as renewable energy solutions and equitable economic opportunities. These efforts attract socially conscious consumers and investors, ensuring resilience and long-term profitability.
Promoting the Common Good
Bakoğlu’s model redefines business roles, moving beyond shareholder-focused objectives to embed principles of social equity, environmental stewardship, and economic inclusivity. By adopting this framework, businesses address urgent societal challenges, foster equitable growth, and become catalysts for systemic change.
The model positions organizations as proactive leaders in shaping a sustainable future by contributing to a thriving and equitable global ecosystem.
Link:
This paper aims to propose a new business model that emphasizes sustainability and stakeholder-centric approaches for creating the common good. The traditional focus on maximizing shareholder value has led to an imbalance between business rights and responsibilities towards society and the environme...
