Global Communication and Innovation Technology, NCCU - 政大全球傳播與創新科技碩士學位學程

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Global Communication and Innovation Technology, NCCU - 政大全球傳播與創新科技碩士學位學程 Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Global Communication and Innovation Technology, NCCU - 政大全球傳播與創新科技碩士學位學程, Research & Innovation Incubation Center, National Chengchi University, Rm319, 64 Sec. 2, Zhinan Road, Wenshan District, Taipei.

GCIT, Taiwan's first international and interdisciplinary graduate program, aims to cultivate comprehensive new media communication expertise through the resources of five NCCU colleges: Communication, Informatics, Law, Liberal Arts, and Innovation.

19/08/2026

💡【 Introducing GCIT Fall 2026 Course: Global Communication and Culture 】🌐🌏

Master cross-cultural research, global media theories, and international communication strategies! 🚀✨

This course provides an introduction to cross-cultural psychology, cultural dimensions, and the governing theories of global communication practices.

The curriculum is structured around core cross-cultural communication pillars:
⏺︎ Modeling Cultures & Identity: Explore Hofstede's Cultural Dimensions, cultural logics, self-construal, and ecological models to understand personal cultural influences and global perspectives.
⏺︎ Media Dynamics & Cultural Products: Analyze global conflict media, propaganda vs. journalism, cancel culture, intersectionality, soft power, and cultural exports like Anime and the Hallyu Wave.
⏺︎ Global Workplaces & Guest Speakers: Learn directly from international experts (Dr. Shane Matthews, Dr. Elena Block, Dr. Daya Thussu) on cross-cultural business communication and the changing geopolitics of global media.

Join us to sharpen your media skills, practice cross-cultural empathy, and create compelling stories for international audiences! 🎓🌟

📚 Course Name: Global Communication and Culture (全球傳播與文化)
⏰ Course Session: Thu 14-17
📍 Classroom: Room 140205, Information Building (資訊大樓140205)
🎓 Credits: 3.0
👩‍🏫 Instructor: Christine Cook (蔡葵希), Assistant Professor, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1906&gop=00&s=1.html

18/08/2026

💡【 Introducing GCIT Fall 2026 Course: New Media and Information Technology 】💻🌐
Explore the dynamic intersections of emerging technology, educational design, and human interaction! 🚀✨

This graduate-level seminar investigates how new media and innovative technologies transform learning environments, communication dynamics, and social behavior.

The curriculum is structured around cutting-edge tech domains and experiential learning:
⏺︎ Emerging Technologies & AI Applications: Examine smart classrooms, AI chatbots, mobile learning, virtual worlds, digital storytelling, eye-tracking techniques, and video games.
⏺︎ Experiential Field Learning: Connect theoretical concepts directly with industry practice through invited talks and a field trip to EdTech Taiwan 2026.
⏺︎ Digital Curation & Ethics: Analyze interactive design, digital curation frameworks, and critical ethical considerations surrounding technology adoption.

Join us to evaluate new media affordances, lead interactive design projects, and shape the future of educational technology! 🎓🌟

📚 Course Name: New Media and Information Technology (新媒體與資訊科技)
⏰ Course Session: Thu 09-12
📍 Classroom: Room 050203, Yi Xian Building (逸仙樓 050203）
🎓 Credits: 3.0
👩‍🏫 Instructor: Tim, CHANG CHUN-HAO (張君豪), Assistant Professor, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
http://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1947&gop=00&s=1.html

17/08/2026

💡【 Introducing GCIT Fall 2026 Course: Global Digital Branding and Corporate Communication Strategies 】🌐🎥

Master platform branding, AI-assisted content creation, and data-informed corporate storytelling in the digital age! 🚀✨

This course introduces digital branding, corporate communication, video storytelling, and data-driven decision-making through hands-on practice, centered on a semester-long YouTube channel development project.

The curriculum is structured around core digital communication and branding pillars: ⏺︎ Brand Identity & YouTube Content Strategy: Build brand concepts from strategy to ex*****on, covering positioning, content pillars, AI-assisted scriptwriting, filming, and SEO optimization.
⏺︎ AI-Driven Marketing & Paid Promotion: Launch hands-on Google Ads campaigns, track performance metrics, and optimize digital visibility using data analytics.
⏺︎ Corporate Media & Professional Branding: Learn directly from industry experts (Google, TVBS, Next TV, Interactive Australia) while crafting video résumés, career profiles, and self-branding pitches.

Join us to develop portfolio-ready deliverables, sharpen your workplace awareness, and lead digital strategy! 🎓🌟

📚 Course Name: Global Digital Branding and Corporate Communication Strategies (全球數位品牌與企業溝通策略)
⏰ Course Session: Wed 17-20
📍 Classroom: Room 260305, College of Commerce Building (商館260305)
🎓 Credits: 3.0
👩‍🏫 Instructor: Patrick, LIN CHUN-WEI (林群偉), Adjunct Assistant Professor, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1877&gop=00&s=1.html

14/08/2026

💡【 Introducing GCIT Fall 2026 Course: International News Reporting 】🌍📰
Master foreign news coverage, journalistic ethics, and real-world reporting simulations on the global stage! 🚀✨

This course focuses on learning foundational and advanced skills in international news reporting, covering international relations, geopolitics, and the impact of digital journalism.

The curriculum is structured around essential international journalism practices:
⏺︎ Types & Strategic Planning: Explore foreign news categories—political, economic, environmental, and conflict zones—while tackling interview logistics, access limitations, and cultural sensitivities.
⏺︎ Industry Insights & Guest Speakers: Learn directly from senior journalists and media experts on wire service value, on-site coverage, and international program production.
⏺︎ Digital Media & Journalistic Ethics: Examine future industry trends, digital transformation, multimedia storytelling, and ethical decision-making in complex, high-risk contexts.

Join us to elevate your narrative power, foreign news management, and cross-cultural communication skills! 🎓🌟

📚 Course Name: International News Reporting (國際新聞報導)
⏰ Course Session: Wed 13-16
📍 Classroom: Room 270108, General Building of Colleges (South Wing)
(綜南270108)
🎓 Credits: 3.0
👩‍🏫 Instructor: Michael, YU CHIA-CHANG (余佳璋), Adjunct Associate Professor-Level Technical Expert, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1924&gop=00&s=1.html

13/08/2026

💡【 Introducing GCIT Fall 2026 Course: Immersive Realities: Augmented, Virtual and Mixed Reality 】🥽🤿
Step into the world of extended realities and master the art of designing next-generation immersive experiences! 🚀✨

This course explores the conceptual foundations, design principles, and practical applications of immersive technologies—including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

The curriculum is structured around essential immersive technology frameworks:
⏺︎ Conceptual Foundations & Extended Reality: Understand the core principles of AR, VR, and MR to evaluate immersive systems and technology applications.
⏺︎ Embodied Cognition & Experiential Learning: Connect theoretical frameworks like affordance and embodied learning with hands-on practice through a two-cycle learning structure.
⏺︎ Design Principles & Practical Applications: Apply evidence-based design principles to analyze, critique, and create user-centered immersive solutions across industries.

Join us to bridge theory and practice, sharpen your design rationale, and shape the future of immersive storytelling! 🎓🌟

📚 Course Name: Immersive Realities: Augmented, Virtual and Mixed Reality (沉浸式實境：擴增、虛擬以及混合實境)
⏰ Course Session: Wed 09-12
📍 Classroom: Room 070122 (Mathematical Sciences Computer Room), Zhi Xi Building (志希樓 - 070122 - 應數電腦室)
🎓 Credits: 3.0
👩‍🏫 Instructor: Tim, CHANG CHUN-HAO (張君豪), Assistant Professor, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link: https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1884&gop=00&s=1.html

12/08/2026

💡【 Introducing GCIT Fall 2026 Course: MarTech and Marketing Strategy in the AI Era 】🤖📈
Master the fusion of marketing technology and strategy to drive value creation in an AI-driven digital world! 🚀✨

This course examines how MarTech ecosystems, big data, and intelligent systems redefine decision-making and value creation across modern marketing and communication environments.

The curriculum is structured around essential MarTech and strategic management domains:
⏺︎ MarTech Ecosystems & Architecture: Explore the six functional facets—advertising, content, social, commerce, data, and management—from a system-level perspective.
⏺︎ Customer Journey & Digital Footprint: Analyze user behavior and digital footprints to integrate channels, touchpoints, and platforms into communication strategy.
⏺︎ Strategy Frameworks & Alignment: Apply matrix thinking and models to align business strategy with technology systems..

Join us to sharpen your analytical thinking, master data literacy, and lead digital transformation initiatives! 🎓🌟

📚 Course Name: MarTech and Marketing Strategy in the AI Era (人工智慧時代的行銷科技與策略管理)
⏰ Course Session: Tue 13-16
📍 Classroom: Room 210204, Da Yong Building (大勇210204 )
🎓 Credits: 3.0
👩‍🏫 Instructor: Elle, HUANG YEN-LING (黃燕玲), Adjunct Associate Professor-Level Technical Expert, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1878&gop=00&s=1.html

11/08/2026

💡【 Introducing GCIT Fall 2026 Course: Research Method】📊
Unveil the core of communication research and master both qualitative and quantitative approaches! 🚀✨

This course introduces research methodologies within the field of Communication Science and gives you hands-on experience analyzing real-world data.

The curriculum is structured around essential research practices:
⏺︎ Qualitative & Quantitative Design: Learn the strengths and design of interviews, focus groups, content analysis, surveys, and experiments 🗣️🔍.
⏺︎ Data Analysis in Practice: Hands-on sessions executing study designs, analyzing data, and learning basic R programming language 💻📈.
⏺︎ Grant Pitching: Master key elements of grant-writing and practice presenting study designs effectively 🎤🏆.

Join us to elevate your critical thinking, data literacy, and academic presentation skills! 🎓🌟

📚 Course Name: Research Method (研究方法)
⏰ Course Session: Tue 09-12
📍 Classroom: Room 210208, Da yong Building (大勇樓 210208)
🎓 Credits: 3.0
👩‍🏫 Instructor: Christine Cook (蔡葵希), Assistant Professor, Master’s Program of Global Communication and Innovation Technology (GCIT)

Syllabus Link:
https://newdoc.nccu.edu.tw/teaschm/1151/schmPrv.jsp-yy=115&smt=1&num=ZM1908&gop=00&s=1.html

🌏Sharing Possibilities, Inspiring Future Paths!Assistant Professor Christine Cook joined NCCU’s campus visit for a deleg...
10/08/2026

🌏Sharing Possibilities, Inspiring Future Paths!

Assistant Professor Christine Cook joined NCCU’s campus visit for a delegation of Vietnamese high school students, sharing real stories from GCIT students and alumni—from international conferences and overseas learning to internships, content creation, and doctoral studies.

Through these stories, she encouraged students to explore their interests, broaden their global perspectives, and discover the many possibilities ahead.

🔗 Mandarin Chinese News Link:
https://www.nccu.edu.tw/p/405-1000-23559,c87.php?Lang=zh-tw .tab=0

🔗 English News Link:
https://www.nccu.edu.tw/p/406-1000-23560,r17.php?Lang=en

[全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。]

Congratulations to GCIT alumna Nora Mankel!Nora’s capstone research, co-authored with her advisor Christine L. Cook, has...
06/08/2026

Congratulations to GCIT alumna Nora Mankel!

Nora’s capstone research, co-authored with her advisor Christine L. Cook, has been published in Global Perspectives in Communication on Oxford Academic.

The article, “Lost in Sensation: Comparing Fear Narratives in Taiwan’s Mandarin and English News,” examines fear-related language in Taiwan’s Mandarin- and English-language news during the COVID-19 pandemic.

Original capstone defense post:

https://www.facebook.com/share/p/1DSqaXyPDB/

Read the article:
https://academic.oup.com/gpc/article/1/2/wpag008/8739439

📢GCIT Fall Semester 2026 Course Timetable AnnouncementDear GCIT students,The Fall Semester 2026 course timetable is now ...
28/07/2026

📢GCIT Fall Semester 2026 Course Timetable Announcement

Dear GCIT students,

The Fall Semester 2026 course timetable is now available! 📘

Please take some time to review the schedule and plan your courses in advance.

We encourage you to check the timetable carefully and make sure it aligns with your academic plans for the upcoming semester.

🔗 Course Timetable:
Mandarin Chinese
https://gcit.nccu.edu.tw/ #/Post/122962
English
https://gcit.nccu.edu.tw/ #/Post/122963

If you have any questions regarding course selection, please feel free to contact the GCIT office.

Wishing everyone a smooth and successful semester ahead! 😀

Address

Research & Innovation Incubation Center, National Chengchi University, Rm319, 64 Sec. 2, Zhinan Road, Wenshan District
Taipei
11605

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+886229393091

Website

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