13/09/2026
🎤 開學季｜本系師生共賞潘越雲老師演唱會
A New Semester Begins | Faculty and Students Attend Michelle Pan’s Concert
開學季，非常榮幸由本系師生共同參加潘越雲老師的演唱會，以一場充滿生命力的表演藝術饗宴，迎接嶄新的學期。
As the new semester begins, our faculty and students had the great pleasure of attending a concert by renowned singer Michelle Pan (潘越雲). It was a wonderful way to welcome the new academic year through a performing arts experience filled with vitality and inspiration.
潘越雲老師一開口，便再次讓我們感受到真正的聲音與藝術所蘊含的生命力——那是歲月淬鍊出的情感、舞台經驗與獨特魅力，也是AI再進步，都難以取代的人文溫度。
From the moment Michelle Pan began to sing, we were reminded of the extraordinary vitality of an authentic voice and genuine artistry—emotions refined through time, decades of stage experience, and a distinctive personal charisma. This human warmth is something that even the most advanced AI cannot truly replace.
一位優秀的表演藝術家，不只在於一時的亮眼，更重要的是如何跨越世代、延續藝術生命，成為具有長生命週期與持續影響力的表演者。
A great performing artist is defined not merely by a moment in the spotlight, but by the ability to transcend generations, sustain a lifelong artistic career, and continue influencing audiences over time.
我們常說，一位經典的表演藝術家，就像一個歷久不衰的精品品牌。
We often say that an iconic performing artist is much like a timeless luxury brand.
如同 Coco Chanel 所代表的，不只是一件商品，而是一種風格、一個時代，以及能夠跨越世代的品牌價值。表演藝術家也是如此——除了專業與天賦，更需要懂得如何經營自己的藝術生命。
Just as Coco Chanel represents far more than a product—embodying a distinctive style, an era, and enduring brand value across generations—a performing artist must possess not only talent and professionalism, but also the ability to manage and sustain a lifelong artistic career.
有趣的是，當天晚上知名歌手陳昇也來到現場，並為自己連續第31年的跨年演出進行宣傳與交流。這其實就是非常生動的「表演藝術行銷」案例：藝術家彼此交流、舞台彼此串聯，不同演出之間也能創造相互曝光與**共同行銷（co-promotion）**的效益。
Interestingly, renowned singer Bobby Chen (陳昇) also joined the event and promoted his 31st consecutive New Year’s Eve performance. It offered our students a vivid, real-world example of performing arts marketing: artists supporting one another, connecting audiences across different stages, and generating greater exposure through co-promotion.
因此，表演藝術從來不只有舞台上的唱、跳、演。
行銷管理，讓好的藝術被更多人看見；
財務管理，讓藝術生涯得以穩健而長久，為未來與退休做好準備；
人力資源管理，讓優秀團隊共同成就舞台；
生產與營運管理，則讓創意真正化為一場場精彩的演出。
Performing arts, therefore, are about much more than singing, dancing, and acting on stage.
Marketing management helps great art reach wider audiences.
Financial management supports a stable and sustainable artistic career while preparing artists for their long-term future and retirement.
Human resource management builds the professional teams behind successful performances.
Production and operations management transforms creative ideas into outstanding performances.
這些，正是本系「表演藝術管理」教育所重視的核心。
These are precisely the core areas emphasized in our Performing Arts Management education.
我們希望培養的，不只是會唱、會跳、會演的學生，更希望同學懂得如何將自己的才華轉化為可以長期發展的專業與事業，打造屬於自己的表演藝術品牌。
Our goal is not simply to train students to sing, dance, or act. We hope they will learn how to transform their talents into sustainable professions and careers—and ultimately build their own performing arts brands.
我們希望每一位同學，不僅擁有實現夢想的自由，更具備實現夢想的能力與可能。
We hope every student will have not only the freedom to pursue a dream, but also the knowledge, skills, and opportunities to make that dream possible.
潘越雲老師45年來，以獨特的聲音與藝術魅力感動不同世代；而當晚藝術家之間的交流，也讓本系師生在欣賞演出之外，看見一堂最真實的「表演藝術管理」課。
For 45 years, Michelle Pan has touched generations of audiences with her distinctive voice and artistic charisma. The interaction among artists that evening also gave our faculty and students something beyond a memorable concert—it became a real-life lesson in Performing Arts Management.
真正的表演藝術，可以超越流行、跨越時間；
真正的表演藝術管理，則讓藝術走得更遠、更久。✨
True performing arts can transcend trends and time;
great performing arts management enables artistry to travel farther—and endure longer. ✨
#潘越雲
#陳昇好帥
#表演藝術管理
#表演藝術行銷
#表演藝術品牌
#中國文化大學商學院
#中國文化大學表演藝術管理學士班
