18/05/2026
🌍 Today, the Department of Marketing and Management at the University of Taipei became especially international.
Students joined a fully English interactive workshop led by Dr. Baker, discussing sustainable development, local revitalization, and innovation in Taiwan’s blue economy sectors.
Through group discussions and co-design activities, students explored ideas using the Triple Layer Business Model Canvas (TLBMC), evaluating sustainability from three dimensions:
✔ Economic sustainability
✔ Social sustainability
✔ Environmental and local sustainability
One student group developed a proposal for “Blue Wave Badouzi,” discussing how local businesses and regional development initiatives can simultaneously create economic value, social impact, and long-term sustainability.
Rather than focusing only on profits, students were encouraged to think about:
– local revitalization
– community innovation
– cultural value
– educational meaning
– and sustainable regional development
Today’s workshop showed that marketing is not only about selling products — it can also become a powerful tool for innovation, sustainability, and placemaking.
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🌍 今天的北市大行銷系，特別有國際感。
同學們參與由國際學者 Dr. Baker帶領的全英文互動工作坊，一起討論台灣藍色經濟中的永續發展、地方創生與創新議題。
透過分組討論與共創活動，同學們使用 Triple Layer Business Model Canvas（TLBMC）架構，從：
✔ 經濟永續
✔ 社會影響
✔ 環境與地方永續
三個層面思考地方發展與永續創新的可能性。
其中一組學生以「Blue Wave Badouzi」作為案例，探討地方品牌與區域發展如何同時創造商業價值、社會價值與長期永續性。
今天的課堂不只是行銷討論，更讓學生開始思考：
地方創生、社區創新、文化價值、教育意義與區域永續發展，如何成為未來的重要方向。
也讓大家看見，行銷不只是賣產品，更能成為推動地方創生、創新與永續發展的重要力量。
#臺北市立大學 #行銷與管理學系 #地方創生 #永續發展 #社區創新 #國際工作坊 #共創工作坊 #大學課堂
