An internationally recognized Sport Management Program housed within the Isenberg School of Management at UMass Amherst. We are proud of our more than 40 year history as an innovative educator in the sport management industry.
We are among only a handful of sport management programs based in a professional business school and our curriculum values theory and experiential industry experience in equal measure. Further, our faculty are internationally recognized for their cutting-edge research and industry experience. We consider ourselves the business school for sports business. Upon graduation, our students join an extended professional family of over 6,000 McCormack alumni. Representing every sector and stratum of the sport management industry, they offer their fellow graduates and current McCormack students unparalleled career networking, industry intelligence, and internship/job placements. In 2010 we renamed our program in honor of Mark H. McCormack, the founder of IMG, the industry’s leading sport, entertainment, and media agency. We house the Mark H. McCormack archive, a one-of-a-kind repository that chronicles four decades of milestones in the sport management industry. Like our namesake, we have continued to learn much from that ground-breaking past. Be it research or teaching, we are driven and inspired through continuous innovation in the sport industry.
Operating as usual
Announcing the SEEN / McCormack Graduate Fellowship #McCormackProud
UMass Amherst’s Sport Management Department Partners With SEEN https://sportsbusinessdaily.com/Daily/Issues/243/Daily/Issues/2020/10/28/Colleges/UMass.aspx via
@sbjsbd
#McCormackProud
We're taking a moment to showcase recent #UMassJournalism graduate Sarah Jacobs '20 and say well done! We asked her to give advice to our Journalism students. This is what she had to say: "Practice, practice, practice! Practice your writing skills, speaking and communication skills, and broadcast skills. The likelihood that you'll be good at something on the first try is slim, but with practice and determination, you will be great. And don't be afraid to reach out to professors! The journalism department is amazing and wants you to succeed more than anything."
Sarah was involved in the Women in Sports Media Symposium, UMass Women Swimming & Diving and UMass Women in Sport Management - WISM. Her favorite UMass memory was getting to use the broadcast studio. "I'm very interested in pursuing a career in broadcast sports journalism, getting that real hands-on experience was so incredible and such an awesome opportunity."
Since graduating, she now has the opportunity to write about the Patriots for Sports Illustrated! She has been dreaming of becoming a broadcast sports journalist since middle school, so her longterm goal is to be an on-air anchor covering Boston sports for NESN or ESPN.
#UMassJournalism #UMass2020 #SeniorPictures 🎓 UMass Amherst College of Social & Behavioral Sciences UMass Amherst Mark H. McCormack Department of Sport Management
15 more participants until we unlock another $1,000 of Becca & Neal Huntington's '92 gift! Make your gift today at https://minutefund.umass.edu/project/21883
#MissionMcCormack
Help UMass Amherst raise $25,000 for the project: #MissionMcCormack. Your gift will make a difference!
Today is the day #MissionMcCormack
On September 21st through September 27th, members of the UMass Sport Management community will join together for a week of giving back.
#MissionMcCormack is a chance for the McCormack community to come together to show pride in their alma mater, and provide essential funding to support students and shape the department.
Together – in just one week – we can make McCormack the best possible experience for our students. Make your gift on 9.21 through 9.27 at https://minutefund.umass.edu/project/21883.
Help UMass Amherst raise $25,000 for the project: #MissionMcCormack. Your gift will make a difference!
Episode 1 of the "Pathways to the Elusive GM Seat" with Neal Huntington '92 MS exclusively on
Life in the Front Office Podcast
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Headphone listen here → https://spoti.fi/31xeUot
2020 Scholars Award Recipients Announced
Congratulations to Lauren Elgee and Kelsey Sloan on being selected as the inaugural recipients of the WISE/McCormack Graduate Scholars Awards
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We are incredibly excited about having them join the McCormack family #McCormackProud
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https://bit.ly/2CoRyaT
‼️ We are excited to announce Professor Steve McKelvey, MS '86, as the new chair of the department! McKelvey has served as the department’s Associate Department Chair for External Engagement since 2015. McKelvey replaces Dr. Janet Fink, who served in the role for the past six years and will become Isenberg’s Associate Dean for Undergraduate Education. #McCormackProud
https://www.isenberg.umass.edu/news/mccormack-department-sport-management-announces-new-leadership
Steve McKelvey becomes department chair, and Nicole Melton and Matt Katz take new department management roles.
Congratulations to our amazing Top Seniors! It has been a pleasure watching all of you grow into the young professionals you have become! #McCormackProud
McCormack names eight alumni as winners of its highest 2020 honors, the Alumni on the Rise Award, and the Harold J. VanderZwaag Distinguished Alumnus Award #McCormackProud
https://bit.ly/2ySuEq4
#UMassSeniorSeries: Meet Madison Perlmutter, Class of 2020
"I was most excited about the sports management program being a completely different experience than I’m used to. Being raised in the South, I didn’t know what the Northeast was about. I didn’t even know this major existed until I started applying for colleges. Both my parents are bankers, and my sister is an accountant, and I knew I didn’t want an office job, so being able to see my dreams come to life by enrolling here was the coolest thing ever. Being able to work with the athletics and sports management programs have brought everything full circle, and really set in stone that I want to work in sports.
This department is really keen on diversity and inclusion. We have a Diversity and Inclusion in Sports class, and all of our professors research in that realm. When I joined the Association of Diversity in Sports, I didn’t really know anything about it. Now it’s opened my eyes to a whole new world, and I want to end up in a diversity and inclusion part of sports. My dream is to make sports more accessible to play and to watch, and my fairy tale is to become a billionaire and create my own non-profit that brings sports equipment to underdeveloped areas and countries, making it sustainable for them to be able to play.
This department also really emphasizes family. Between the students, the clubs, and the faculty and staff, we’re a really close-knit group. My neighbors five houses up the street and five houses across the street are all Sports Management students; we eat, breathe, sleep together. Our professors are absolutely amazing, and always have their doors open. We’re each other’s biggest support group.
I actually just accepted a job offer with the New England Revolution as a sales representative. I hope to work in their multicultural department, helping to sell tickets for their Pride nights, Hispanic nights, Brazillian nights, and be that bridge between sales and diversity and inclusion."
🎓 Madison Perlmutter
🎓 Major: Sport Management in the Isenberg School of Management
Madison is the president of the Association of Diversity in Sports, treasurer of Women in Sports Management, a creative services intern with Massachusetts Athletics, an ambassador for the Isenberg School of Management and McCormack Department of Sports Management, and the captain of the Polo Team.
Congratulations to the McCormack scholarship winners! Learn more about each student from their bio card below #McCormackProud
Photos from Mark H. McCormack Department of Sport Management's post
Check out the article below! Our alumni share their insights on how McCormack helped excel in their careers!
https://frntofficesport.com/gm-track-analysis-umass/
A number of general managers throughout professional sports have several things in common, including degrees from UMass Amherst.
Exciting Announcement!! We're launching our YouTube channel! For the launch, we've uploaded the full recording of David Stern's Executive-in-Residence lecture from last month. 🎬📽🎥
Check it all out here: https://www.youtube.com/channel/UCHFJUqfgERibOjEIMe_uGXg
SMA CASE COMPETITION '19
Congrats to our team of McCormack students that traveled to Chicago to compete in the Sport Marketing Association's 2019 Case Competition! The team won the competition and had a blast doing so!🎉🎉🎉 #McCormackProud
Big day for the department! We've officially landed on Instagram!
Follow us @mccormackumass !!
https://www.instagram.com/mccormackumass/
Mark H. McCormack Department of Sport Management
Tokio Marine HCC at McCormack
McCormack at WISE/R '19
McCormack at NACDA
David Stern EIR Fall '19
Take a few minutes and read the article just posted by Front Office Sports on David Stern's visit from this past week. Live stream video can be found in the link below #McCormackProud
https://frntofficesport.com/david-stern-umass-amherst/
NBA Commissioner Emeritus David Stern spoke on the league's technological innovation, social responsibility, and grass roots activations over the years.
David Stern, Commissioner Emeritus of the National Basketball Association, Named McCormack Executive-in-Residence at UMass Amherst
ICYMI: Tomorrow!!
- Make sure to check in here for the live stream access!
https://www.isenberg.umass.edu/news/david-stern-commissioner-emeritus-national-basketball-association-named-mccormack-department
The University of Massachusetts is proud to announce that NBA Commissioner Emeritus David Stern will serve as the Mark H. McCormack Department of Sport Management Executive-in-Residence at the Isenberg School of Management this fall.
Congratulations to department chair Dr. Fink! #McCormackProud
https://www.umass.edu/newsoffice/article/five-professors-awarded-distinction-board
Three professors were named Distinguished Professors and two were awarded endowed professorships at the Aug. 2 Board of Trustees meeting.
GISB India
We are thrilled to announce that GISB India and UMass Amherst’s Mark H. McCormack Department of Sport Management have entered into a long-term partnership.
As a part of the partnership, UMass Professors will travel to India multiple times a year to educate our students and provide them with access to their online learning platforms and their growing case study collection.
Exciting times ahead...
We had a great group at this year’s McCormack at the Mets! Thank you to our amazing, engaged alumni who made it happen ✨
Free on the 28th? Want to connect with fellow McCormack alumni?
Join sport management faculty, staff, and fellow alumni in a private suite to watch the New York Mets take on the Pittsburgh Pirates on July 28th!
RSVP below
https://alumni.isenberg.umass.edu/s/1640/isenberg/interior.aspx?sid=1640&gid=8&pgid=5960&cid=9998&ecid=9998&crid=0&calpgid=61&calcid=4718
Find out how Isenberg School alumni -- business leaders across the US and the world -- can be involved with the school through events, as Isenberg Ambassadors, and more.
McCormack & WISE join forces providing two WISE/McCormack Graduate Scholars Award Program beginning in Fall '20.
https://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2019/06/18/UMass.aspx
UMass and WISE will provide qualifying WISE members tuition-free and graduate assistantship-funded entry into the program.
UMass Amherst
Congratulations to the Mark H. McCormack Department of Sport Management for its Sport Management program being named the 2019 best postgraduate sport administration course in the world by SportBusiness Group!
Association of Diversity in Sport
A special thanks to the guest speakers and attendees of our Sport Talk Series last night! We hope you all enjoyed it as much as we did! @ UMass Amherst
Isenberg School of Management
This past Friday marked the completion of BIG - Bjarke Ingels Group's previously unprecedented challenge: a higher-education building. Thank you Bjarke Ingels and Goody Clancy for the beautiful, student centric design! Read more in Architectural Digest: https://loom.ly/ZkGTJBg
We are very excited to announce that alumnus William Hubbard and Tokio-Marine HCC have endowed a sport management internship awards fund! Read more here: https://www.isenberg.umass.edu/news/alumnus-william-hubbard-tokio-marine-hcc-endow-sport-management-internship-awards-fund
Sport management Alumnus Bill Hubbard, in conjunction with Tokio-Marine HCC, has established an endowed fund with a $1 million gift that will provide financial support to McCormack Department of Sport Management students who participate in internships within the sport and entertainment industry.
The latest edition of the UMass Magazine features brief stories from the experiences of ten alumni who give their behind-the-scenes insight into life in sport management. You can read these stories here: https://www.umass.edu/magazine/summer-2018/sports-management
Alumni tell us about their experiences in the world of sport management.
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Over 20 alumni were nominated by their peers for the first ever Driven Leadership Award. After much deliberation by Isenberg leadership, three finalists were selected and our very own Melcolm Ruffin ’13 is among them! Take a moment to cast a vote for the 2013 grad: http://bit.ly/DrivenLeadershipAwardVoteNow
There are 12 hours left in #UMassGives and thanks to all of you we're doing fantastic! Only 50 more donors to go until we unlock Neal Huntington ('92) of the Pittsburgh Pirates' second $2,500 gift! If you've already given, thank you! If not, there's still time! https://umass.scalefunder.com/gday/giving-day/4514/department/6483
#UmassGives is this Thursday and Friday! Your gift will help to enhance student support, recruitment/retention efforts, and much more! With your help we know we can reach our goal of 250 donors! You can donate here: https://umass.scalefunder.com/gday/giving-day/4514/department/6483 #McCormackProud #WeDriveTheDriven
ICYMI The Association of Diversity in Sport and our Sport Analytics clubs paired up to host this year's Sport Talk titled Every Yard Counts: A Conversation on Football Analytics. You can catch the panel discussion featuring Diane Bloodworth, Dan Hatman, and Dean Oliver here:
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