Isenberg Marketing Club

Isenberg Marketing Club An Isenberg Affiliated Student Organization As an Isenberg School of Management affiliated student organization, the Isenberg Marketing Club was founded to offer unique networking and professional development opportunities to University of Massachusetts: Amherst students.

Despite being an Isenberg School of Management Affiliate, the club is open to all students at the University regardless of their year, major, or enrolled college. The Isenberg Marketing Club and its members have unparalleled support from the faculty and administration. Through their support our members will find many professional opportunities arise through their involvement. Additionally, the club is an excellent co-curricular activity for our members to begin constructing their resume. We seek to mold our members through our events and initiatives to become more competitive in their internship and job market. As one of the largest clubs within the Isenberg School of Management students who become involved will take part in an exciting and fast-growing student group.

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Please direct all inquires regarding:

> Corporate Presentations
> Corporate Field Trips
> Professional Workshops
> Club Sponsorships
> Recruiting Opportunities

To our email at [email protected]

Operating as usual

Marketing Career Networking Night is TONIGHT! Networking sessions begin at 5:15 and the event will end at 7 pm. Happy ne...
02/24/2021

Marketing Career Networking Night is TONIGHT! Networking sessions begin at 5:15 and the event will end at 7 pm. Happy networking! If you signed up for networking sessions with companies you should have received a confirmation email. Feel free to DM us with any list minute questions :)

General Zoom link for event: https://umass-amherst.zoom.us/s/94758191104

Marketing Career Networking Night is TONIGHT! Networking sessions begin at 5:15 and the event will end at 7 pm. Happy networking! If you signed up for networking sessions with companies you should have received a confirmation email. Feel free to DM us with any list minute questions :)

General Zoom link for event: https://umass-amherst.zoom.us/s/94758191104

Happy Monday and 2nd week of classes! With remote learning it can be really easy to feel burnt out, but remember what yo...
02/08/2021

Happy Monday and 2nd week of classes! With remote learning it can be really easy to feel burnt out, but remember what you are working towards! Even the smallest of efforts can make a really big difference. 💻📚#IMCMotivationMonday

Happy Monday and 2nd week of classes! With remote learning it can be really easy to feel burnt out, but remember what you are working towards! Even the smallest of efforts can make a really big difference. 💻📚#IMCMotivationMonday

Happy first day of classes🥳! We cannot wait to start a new semester of IMC and will be hosting the first general body me...
02/01/2021

Happy first day of classes🥳! We cannot wait to start a new semester of IMC and will be hosting the first general body meeting tomorrow at 7 pm EST. The meeting will be a laid back start to the semester and will lay out what we have planned for spring of 2021. We hope to see you there! Check your email for the Zoom link or DM us.

Happy first day of classes🥳! We cannot wait to start a new semester of IMC and will be hosting the first general body meeting tomorrow at 7 pm EST. The meeting will be a laid back start to the semester and will lay out what we have planned for spring of 2021. We hope to see you there! Check your email for the Zoom link or DM us.

In 2019, brick and mortar retail and ecommerce holiday sales totaled $1.007 trillion! With the holidays approaching rapi...
11/20/2020

In 2019, brick and mortar retail and ecommerce holiday sales totaled $1.007 trillion! With the holidays approaching rapidly, companies are shifting towards holiday-centric marketing. But with the COVID-19 pandemic, businesses will need to shift their messaging accordingly in order to generate sales. #IMCFunFactFriday #Marketing #HolidayShopping

Join us tonight for our last meeting of the semester! We will be having a fun night perfect to de-stress from classes by...
11/17/2020

Join us tonight for our last meeting of the semester! We will be having a fun night perfect to de-stress from classes by playing Pictionary and Kahoot. GIFT CARDS will be given out to winners. We hope to see you there! Check your email for the link or DM us.

Happy last week of classes IMC! Gentle reminder to take care of yourself, keep working hard, and keep in mind you just h...
11/16/2020

Happy last week of classes IMC! Gentle reminder to take care of yourself, keep working hard, and keep in mind you just have one week to go until finals. Good luck everyone! #IMCmotivationalmonday

Tomorrow we will be hosting a Design Inspiration Workshop with the local marketing agency MembersFirst! This event is on...
11/09/2020

Tomorrow we will be hosting a Design Inspiration Workshop with the local marketing agency MembersFirst! This event is only open to those who have RSVP'd. Tomorrow morning the Zoom link will be sent to attendees, and don't forget to complete the pre-work assignment!

With the consumer becoming more and more impatient, marketers have had to adapt and become more savvy! It is crucial to ...
11/06/2020

With the consumer becoming more and more impatient, marketers have had to adapt and become more savvy! It is crucial to catch consumer attention instantly. As a result, marketers have taken several measures to optimize content and delivery methods. #IMCFunFactFriday #Marketing

Happy Monday IMC! With only a few weeks left in the semester exams and assignments are likely seeming to pile up. It is ...
11/02/2020

Happy Monday IMC! With only a few weeks left in the semester exams and assignments are likely seeming to pile up. It is important to stay motivated, but also to take a deep breath and allot time to take care of yourself. You got this!

Join us tomorrow as we meet with representatives from Arnold Worldwide, which is a leading creative and advertising agen...
11/02/2020

Join us tomorrow as we meet with representatives from Arnold Worldwide, which is a leading creative and advertising agency based in Boston! They will be discussing working at their company as well as recruiting opportunities. Send us a DM if you need the Zoom link!

LEGO is killing it on YouTube because of their very popular kid-friendly content! With the company being the largest toy...
10/30/2020

LEGO is killing it on YouTube because of their very popular kid-friendly content! With the company being the largest toy manufacturer in the world, it is no surprise that they are so popular online! #IMCFunFactFriday #LEGO #Marketing

Join us tomorrow for our weekly meeting! A representative from Horizon Media will be joining us to discuss the company a...
10/26/2020

Join us tomorrow for our weekly meeting! A representative from Horizon Media will be joining us to discuss the company and recruitment process. Horizon Media is a leading marketing and advertising agency headquartered in New York City. Some of their clients include Geico, Corona, and STX entertainment! DM us for the Zoom link if you are not on our mailing list.

It is no wonder that TikTok is so popular in the United States today! They have spent a massive amount of money towards ...
10/23/2020

It is no wonder that TikTok is so popular in the United States today! They have spent a massive amount of money towards drawing people in to the platform. Currently, TikTok has 80 million active users in the U.S. #IMCFunFactFriday #TikTok #Marketing

Happy #IMCmotivationalmonday ! We hope everyone had a great start to your week. Exams and midterms are in full swing and...
10/20/2020

Happy #IMCmotivationalmonday ! We hope everyone had a great start to your week. Exams and midterms are in full swing and with only around a month and a half of the semester left we know it is easy to feel burnt out, but you are almost at the finish line! Keep pushing, you got this 💯

The Chase Career Center has curated a panel of Isenberg Alumni to join us tomorrow night! The panel will focus on how th...
10/19/2020

The Chase Career Center has curated a panel of Isenberg Alumni to join us tomorrow night! The panel will focus on how the Covid-19 pandemic has impacted the workplace and how to adapt to this "new normal". Send us a DM if you need the Zoom link!

It is no secret that Hollywood is producing massive films with huge budgets! With studios making large investments into ...
10/16/2020

It is no secret that Hollywood is producing massive films with huge budgets! With studios making large investments into production, they are placing an equally large amount into the marketing to ensure they recoup their investment. #IMCFunFactFriday #Marketing #Movies

Happy Monday! Let’s start off this week on the right foot with some positivity. Gentle reminder that when you’re passion...
10/12/2020

Happy Monday! Let’s start off this week on the right foot with some positivity. Gentle reminder that when you’re passionate about something, working hard will come naturally. Go find your passion! #IMCmotivationalmonday

Join us tomorrow for our first adobe workshop hosted by the PR committee! Our PR Co-Chair Jackie and Head of Branding Al...
10/12/2020

Join us tomorrow for our first adobe workshop hosted by the PR committee! Our PR Co-Chair Jackie and Head of Branding Alaze will be teaching a beginner level course on both Adobe Illustrator and Adobe Photoshop. For the Illustrator portion Jackie will be teaching you how to create custom outlined self-portraits (so have a photo of yourself saved to your computer and ready to go, any photo works!). Alaze will be teaching you how to remove watermarks from images and how to delete the background from images. The workshop is gonna be super fun and useful for any marketing major or anyone interested in design. We will also be having a Coca Cola representative speak briefly with us at the beginning of the meeting. We hope to see you there!!

Recently the popularity of podcasts amongst Americans has boomed! With this comes multiple ad-reads during podcast episo...
10/09/2020

Recently the popularity of podcasts amongst Americans has boomed! With this comes multiple ad-reads during podcast episodes. This has allowed marketers to target a very specific audience based on the numerous different topics of podcasts. #IMCFunFactFriday #Marketing #podcasts

Happy Monday! For today’s #IMCmotivationalmonday we have a marketing tip from HubSpot’s Marketing Manager of Podcasts. S...
10/05/2020

Happy Monday! For today’s #IMCmotivationalmonday we have a marketing tip from HubSpot’s Marketing Manager of Podcasts. Storytelling is one of the most important skills of any marketer. Have a great week everyone!

Join us tomorrow to hear from Marketing 301 professors Bruce Weinberg and Matthew Glennon! Send us a DM if you need the ...
10/05/2020

Join us tomorrow to hear from Marketing 301 professors Bruce Weinberg and Matthew Glennon! Send us a DM if you need the link and we hope to see you there!

Ever wonder why you get so many ads on YouTube? It's because the site receives a massive amount of traffic each day! Mar...
10/02/2020

Ever wonder why you get so many ads on YouTube? It's because the site receives a massive amount of traffic each day! Marketers are directing campaigns to the platform so they can be seen by a large and diverse audience. #IMCFunFactFriday #YouTube #Marketing

It’s #IMCmotivationalmonday! Good luck to everyone taking exams and midterms this week; you got this. Have a great week!
09/28/2020

It’s #IMCmotivationalmonday! Good luck to everyone taking exams and midterms this week; you got this. Have a great week!

Digital Marketing has seen a 20% increase in the past 10 years! This increase in digital ad spending reflects how much t...
09/25/2020

Digital Marketing has seen a 20% increase in the past 10 years! This increase in digital ad spending reflects how much the advertising industry has changed. Brands are reducing spending on traditional channels as digital continues to dominate! #IMCFunFactFriday #Marketing

It’s #motivationmonday ! IMC would like to honor Supreme Court justice Ruth Bader Ginsburg today. Both men and women can...
09/21/2020

It’s #motivationmonday ! IMC would like to honor Supreme Court justice Ruth Bader Ginsburg today. Both men and women can look up to her in terms of her leadership, tenacity, and never giving up for what she believed in—no matter how long it took. She was admired by countless individuals both personally and professionally. Enjoy the rest of your Monday!

Come learn more about TJX companies from one of their representatives tomorrow night! TJX Companies is the leading off-p...
09/21/2020

Come learn more about TJX companies from one of their representatives tomorrow night! TJX Companies is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, was ranked 85 in the 2019 Fortune 500 company listings. Some of its brands include T.J. Maxx, HomeGoods, and Marshall’s! Check your emails for the Zoom link or DM us for it!

With Instagram approaching 1 billion users, an enormous amount of marketing dollars are being directed to the platform! ...
09/18/2020

With Instagram approaching 1 billion users, an enormous amount of marketing dollars are being directed to the platform! #Marketing #FunFact

We hope to see you at tomorrow's meeting where representatives from Epsilon will be joining us! Send us a DM if you need...
09/14/2020

We hope to see you at tomorrow's meeting where representatives from Epsilon will be joining us! Send us a DM if you need the Zoom link!

The large amount of Internet traffic that Google generates gives powerful insights into marketing trends! #MarketingFact...
09/10/2020

The large amount of Internet traffic that Google generates gives powerful insights into marketing trends! #MarketingFact #Google

In addition to IMC club positions, the MCNN team is looking for new E-Board members as well! Both positions offer extens...
04/16/2020

In addition to IMC club positions, the MCNN team is looking for new E-Board members as well! Both positions offer extensive networking opportunities with marketing professionals. More information on position descriptions and how to apply can be found in the most recent IMC email. The application deadline for both the MCNN team and IMC club positions is Sunday April 19th at midnight!

In addition to IMC club positions, the MCNN team is looking for new E-Board members as well! Both positions offer extens...
04/16/2020

In addition to IMC club positions, the MCNN team is looking for new E-Board members as well! Both positions offer extensive networking opportunities with marketing professionals. More information on position descriptions and how to apply can be found in the most recent IMC email. The application deadline for both the MCNN team and IMC club positions is Sunday April 19th at midnight!

E-Board is a great way to get involved in IMC! To apply, submit your resume and a brief summary to IsenbergMarketingClub...
04/14/2020

E-Board is a great way to get involved in IMC! To apply, submit your resume and a brief summary to [email protected] to be considered. Include which position(s) you are applying for, why you desire the position, what makes you different from other candidates, and one thing that would change within IMC/ a committee if you were given the position. Applications are due by Sunday, April 19th at midnight. We look forward to seeing everyone’s applications!!

We are now accepting applications to join the IMC team! To apply, submit your resume and a brief summary to IsenbergMark...
04/10/2020

We are now accepting applications to join the IMC team! To apply, submit your resume and a brief summary to [email protected] to be considered. Applicants should include in their summary: which position(s) you are applying for, why you desire the position, what makes you different from other candidates, and one thing that would change within IMC/ a committee if you were given the position. Applications are due by Sunday, April 19th at midnight!

We hope everyone enjoyed their Spring Break and is staying safe and healthy! Our e-board wishes you all the best of luck...
03/24/2020

We hope everyone enjoyed their Spring Break and is staying safe and healthy! Our e-board wishes you all the best of luck with the rest of the semester as we transition to remote learning. Thank you all for a great semester, we hope to see everyone in the fall!

Join us tomorrow where we will have a representative from PepsiCo speaking to us about sales and marketing at Pepsi, as ...
03/09/2020

Join us tomorrow where we will have a representative from PepsiCo speaking to us about sales and marketing at Pepsi, as well as their internship opportunities available. We hope to see many of you there!

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Amherst, MA
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