05/06/2026
In this Q&A, Gustavo Souza Marques, assistant professor of music at U-M and affiliated faculty with LACS, explores how Benito Antonio Martínez Ocasio reshaped global pop on his own terms.
Read the full Q&A in English, Portuguese, and Spanish here
Benito Antonio Martínez Ocasio, known to the world as Bad Bunny, did not just climb the charts; he bypassed the entire industry machine. Moving from bagging groceries in Puerto Rico to becoming a global icon, he proved you do not need to sing in English to own the stage—a feat anchored by his his...