08/28/2026
From a senior-year project to leading one of the fastest-growing fashion tech platforms in the country, Skyler Ventura’s story is a masterclass in modern startup hustle.
It all started at the University of Georgia, where Ventura won the UGA Entrepreneurship Program Idea Accelerator competition with his rental clothing app, Rotation. That victory caught the attention of Brandon Spencer and Olivia Mayer, founders of eCloset.me. Realizing their goals aligned, the team convinced Ventura to merge Rotation with e.closet virtually the day they met, bringing him on board as Chief Financial Officer.
What does a startup CFO actually do? Anything it takes. While traditional corporate executives stay behind a desk, Ventura is on the ground at UGA, handing out energy drinks and driving grassroots sign-ups to build brand loyalty. That relentless hustle is part of what sets e.closet apart. Unlike legacy rental models like Rent the Runway or Nuuly, which rely on bulk wholesale inventory, e.closet operates as a massive, peer-to-peer shared pool of clothes. It feels authentic, stylish, and seamless for college students looking to rotate their wardrobe.
The hands-on strategy is paying off rapidly. e.closet has surged from $1,000 to $100,000 in sales in just a few short months, expanding its user base to 30,000 with sights set on scaling past 100,000 as they capture the college market and expand into major metropolitan cities. Today, e.closet stands as the second-largest app-style fashion rental platform, allowing Ventura to prepare to leave his full-time job to focus entirely on the startup's growth.
Ventura credits much of this rapid trajectory to the ecosystem built at UGA. The pipeline from a campus idea to an industry contender highlights the immense value of practical entrepreneurship education. Ventura’s journey proves that with the right foundation, a bold vision, and a willingness to do the unglamorous work, a college startup can quickly evolve into a national brand.