SMART Lab, Scripps College of Communication

SMART Lab, Scripps College of Communication Social Media Analytics Research Team, Scripps College of Communication, Ohio University
(1)

Operating as usual

Signal vs. WhatsApp vs. Telegram: Here's which secure messaging app to use"Looking for a new messenger app? Here are the...
01/31/2021
Signal vs. WhatsApp vs. Telegram: Security differences between messaging apps

Signal vs. WhatsApp vs. Telegram: Here's which secure messaging app to use

"Looking for a new messenger app? Here are the key privacy differences among some of the biggest players -- and which one Elon Musk recommends."
#DialogueSeries
#research
#analytics
#socialmedia

https://www.cnet.com/news/signal-vs-whatsapp-vs-telegram-heres-which-secure-messaging-app-to-use/

Looking to try a new messenger app? Here are the key privacy differences among some of the biggest players -- and which one Elon Musk recommends.

THE 10 BEST INSTAGRAM ANALYTICS TOOLS FOR 2021“Instagram has some of the highest engagement rates of any social media pl...
01/30/2021
The 10 best Instagram analytics tools for 2021

THE 10 BEST INSTAGRAM ANALYTICS TOOLS FOR 2021

“Instagram has some of the highest engagement rates of any social media platform on the internet, making it one of the most valuable places to build brand presence and hype around your company. To get the most bang for your buck, though, you’ll want to use the best Instagram analytics tools to gather the insights you need for your campaigns.”
#DialogueSeries
#research
#analytics
#socialmedia

https://adage.com/article/socialfox/10-best-instagram-analytics-tools-2021/2307221

More marketers are turning to Instagram for its high engagement rates—but how can you make the most of this social media platform? SocialFox has created a list of the top 10 analytics tools to help you choose from the many options and what they offer.

Social Media Analytics Market Research Report - Global Forecast to 2024 - Cumulative Impact for COVID-19 Recovery | Spen...
01/28/2021
Social Media Analytics Market Research Report - Global Forecast to 2024 - Cumulative Impact for COVID-19 Recovery | SpendEdge

Social Media Analytics Market Research Report - Global Forecast to 2024 - Cumulative Impact for COVID-19 Recovery | SpendEdge

"The Social Media Analytics market will register an incremental spend of about USD 13.21 billion, growing at a CAGR of 28.21% from 2020-2024. A targeted strategic approach to Social Media Analytics market sourcing can unlock several opportunities for buyers. This report offers market impact and new opportunities created due to the COVID-19 pandemic."
#DialogueSeries
#research
#analytics
#socialmedia

https://www.oaoa.com/news/business/social-media-analytics-market-research-report---global-forecast-to-2024---cumulative/article_27d06be6-c627-5173-a8c7-d1feb2b9b083.html

LONDON--(BUSINESS WIRE)--Jan 24, 2021--

18 Best Social Media Analytics Tools“In order to build a consistent presence that gets results, however, you need the ri...
01/26/2021
18 Best Social Media Analytics Tools

18 Best Social Media Analytics Tools

“In order to build a consistent presence that gets results, however, you need the right content. You can have thousands of enthusiastic fans, but you may never make a sale or get a website visit if you are reaching the wrong audiences.....That’s why the best social media marketing campaigns are informed by powerful analytics tools that help content creators find their audience and refine their posts to get the results they want. Every single time.”

#analytics
#socialmedia

https://observer.com/2021/01/18-best-social-media-analytics-tools/

There are so many Instagram analytics tools out there that choosing one can be a bit daunting. Not every tool works for every purpose.

As we begin 2021, we reiterate our commitment to cutting edge analytics research! Here is a brief overview of the SMART ...
01/21/2021
SMART Lab Overview

As we begin 2021, we reiterate our commitment to cutting edge analytics research! Here is a brief overview of the SMART Lab. We certainly have come a long way since our inception in 2016.

https://www.youtube.com/watch?v=18f_Re4mn_4&t=2s

Overview of Social Media Analytics Research Team (SMART) Lab, Scripps College of Communication, Ohio University

Laura Harbert is our first presenter this semester. Laura is a Ph.D. candidate in the Scripps College of Communication a...
01/19/2021

Laura Harbert is our first presenter this semester. Laura is a Ph.D. candidate in the Scripps College of Communication at Ohio University, School of Media Arts & Studies. Her research interests include media and social change, digital documentary/storytelling, and gender, race, and class in the media. She is also interested in the way media works in rural contexts, specifically in Appalachia.

Laura will talk about her research on "The Public’s Frame: What YouTube comments can tell us about a public school worker strike in West Virginia." This will be live-streamed on Wednesday, February 3 rd, 2021, from 12:00 pm - 1:00 pm. Zoom link will be posted soon. Stay tuned!!

The need for a social media analytics lab was identified while planning for and launching the social media certificate. ...
01/19/2021
Scott Titsworth, Ph.D.

The need for a social media analytics lab was identified while planning for and launching the social media certificate. Learn more about the value of our lab from the Dean of Scripps College of Communication, Scott Titsworth. The video was recorded in 2016.

https://www.youtube.com/watch?v=Y0CVvKXQ2nw

Dean of Scripps College of Communication, Scott Titsworth sharing his vision for the SMART Lab.

Ohio University
01/14/2021

Ohio University

Snowy serenity 💚

SMART Lab, Scripps College of Communication's cover photo
01/12/2021

SMART Lab, Scripps College of Communication's cover photo

We have successfully organized the SMART Dialogue Series since 2016! As we begin 2021, we continue our tradition of prom...
01/12/2021

We have successfully organized the SMART Dialogue Series since 2016!

As we begin 2021, we continue our tradition of promoting interdisciplinary research via the SMART Dialogue Series and look forward to having a wonderful mix of exciting research presentations. The schedule for spring 2021 is as follows:

1. Wednesday, February 3rd, noon to 1:00 pm
2. Wednesday, February 17th, noon to 1:00 pm
3. Wednesday, March 3rd, noon to 1:00 pm
4. Wednesday, March 17th, noon to 1:00 pm
5. Wednesday, March 31st, noon to 1:00 pm
6. Wednesday, April 14th, noon to 1:00 pm
7. Wednesday, April 28th, noon to 1:00 pm

Mark your calendars and stay tuned for updates.

Ohio University
01/05/2021

Ohio University

Heading back to campus soon? Make sure you’ve ordered your at-home COVID-19 test! All students who'll be living on campus, taking face-to-face classes, working or doing research on campus during the spring semester are required to do an at-home test before they return to Athens.

"Data-driven decision-making anchors on available data. This often leads decision-makers to focus on the wrong question....
01/02/2021
Leading With Decision-Driven Data Analytics

"Data-driven decision-making anchors on available data. This often leads decision-makers to focus on the wrong question. Decision-driven data analytics starts from a proper definition of the decision that needs to be made and the data that is needed to make that decision."
https://sloanreview.mit.edu/article/leading-with-decision-driven-data-analytics/

Data-driven decision-making anchors on available data, which can lead decision makers to focus on the wrong question.

Our latest research led by our #TeamSMART member Aggrey Willis has been published! The journal article is titled: "The k...
12/22/2020
Latest Research: The Kiss of Death – Unearthing Conversations Surrounding Chagas Disease on YouTube

Our latest research led by our #TeamSMART member Aggrey Willis has been published! The journal article is titled: "The kiss of death – Unearthing conversations surrounding Chagas disease on YouTube". The article can be accessed via the following link:
https://doi.org/10.1080/23311886.2020.1858561

We congratulate the entire team of researchers who participated in this health communication research project: Aggrey Willis, Jessie Roark, Dr. Laeeq Khan, Dr. Saumya Pant, Dr. Mario Grijalva, and Dr. Scott Titsworth.

Read more about the research here: https://smartlabohiou.com/2020/12/22/latest-research-the-kiss-of-death-unearthing-conversations-surrounding-chagas-disease-on-youtube/

While the world is gripped by the Coronavirus (COVID-19) pandemic, other emerging infectious diseases also remain public health threats having the potential to disrupt daily lives. In recent years,…

Wishing you holidays filled with fun and laughter, and very best wishes for a prosperous new year.
12/22/2020

Wishing you holidays filled with fun and laughter, and very best wishes for a prosperous new year.

Universitas Paramadina
12/17/2020

Universitas Paramadina

Kepercayaan Publik, Media Digital, dan Transformasi Lembaga di Masa Pandemi

Kamis, 17 Desember 2020 jam 08.30-12.30wib

11/04/2020
"More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states, an NPR analysis...
11/03/2020
Presidential Campaign TV Ad Spending Crosses $1 Billion Mark In Key States

"More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states, an NPR analysis of the latest ad spending data from the tracking firm Advertising Analytics finds."

https://www.npr.org/2020/10/13/923427969/presidential-campaign-tv-ad-spending-crosses-1-billion-mark-in-key-states

Almost $900 million of that money has been spent in just six states — Florida, Pennsylvania, Michigan, North Carolina, Wisconsin and Arizona. Biden has a big spending advantage in those states.

Ohio University School of Media Arts & Studies
11/02/2020

Ohio University School of Media Arts & Studies

With election day just around the corner, Dr. Laeeq Khan, Director of the Social Media Analytics Research Team (SMART) Lab, decided to challenge his students to get engaged-- through analytics, that is.

Students registered in Dr. Laeeq Khan’s Social Media Analytics course analyzed data stemming from social media conversations sparked by the U.S. 2020 presidential debates.

This analysis gives students in the Scripps College of Communication the opportunity to gain real world experience and insight on how to understand the power of data.

“I learned how to utilize analytic tools, such as Netlytic, to better visualize data and see the bigger picture. To be able to know how to work with data and understand information flows, is an essential part of being able to work with social media, so these skills will definitely help me in the future.”
- Yana Durado, Social Media Analytics Student

The election analytics challenge was also held in 2016, making it a SMART Lab tradition.

Swipe to the right to see what analytics the students found!

#Debates2020#ElectionAnalytics #SMARTLabOhioU #Debates2020 #TRUMP #BidenPresidential Debate
10/23/2020

#Debates2020
#ElectionAnalytics #SMARTLabOhioU #Debates2020 #TRUMP #Biden
Presidential Debate

#Debates2020
#ElectionAnalytics #SMARTLabOhioU #Debates2020 #TRUMP #Biden
Presidential Debate

We are excited to host @Ahmen Deen tomorrow as of 12 Noon to 1pm. It will be live-streamed on this page. Here is the Zoo...
10/20/2020

We are excited to host @Ahmen Deen tomorrow as of 12 Noon to 1pm. It will be live-streamed on this page. Here is the Zoom link for those who want to join us on Zoom
https://us02web.zoom.us/meeting/register/tZIofu2gpjIqEtC6ZhwIWp8kpUKK71YaPKMa

Ahmed Deen is scheduled to make a presentation on "Using smartphone as a journalistic tool: An examination of ethical codes in mobile journalism in Saudi Arabia." It will be live streamed on October 21st 2020. Stay tuned!

Ahmed Deen is scheduled to make a presentation on "Using smartphone as a journalistic tool: An examination of ethical co...
10/14/2020

Ahmed Deen is scheduled to make a presentation on "Using smartphone as a journalistic tool: An examination of ethical codes in mobile journalism in Saudi Arabia." It will be live streamed on October 21st 2020. Stay tuned!

Things are getting even more exciting at the SMART Lab!Continuing our tradition of analyzing presidential debates, socia...
09/29/2020

Things are getting even more exciting at the SMART Lab!

Continuing our tradition of analyzing presidential debates, social media analytics students will be engaging in the SMART Election Analytics challenge.

Utilizing a combination of analytics platforms, students will analyze thousands of social media conversations.

#SMARTEAC

Mary Magdalene Chumbow is set to make the next SMART Lab dialogue presentation on October 7th 2020 as from 12 noon to 1p...
09/29/2020

Mary Magdalene Chumbow is set to make the next SMART Lab dialogue presentation on October 7th 2020 as from 12 noon to 1pm. Her talk will focus on "Colada Sweet like Mercy: Gender Stereotyping in Twitter conversations by Big Brother Naija 2019 viewers." This presentation will be live streamed on this page. Stay tuned.

"...the real key to competing successfully with Big Tech in industries powered by intelligent machines lies in a questio...
09/28/2020
How to Win with Machine Learning

"...the real key to competing successfully with Big Tech in industries powered by intelligent machines lies in a question that only a human can answer: What is it that you want to predict?"

And how to catch up if you’re lagging behind

We are livestreaming this talk as from 12 noon to 1pm today. Stay tuned.  Registration link: https://us02web.zoom.us/mee...
09/23/2020

We are livestreaming this talk as from 12 noon to 1pm today. Stay tuned.

Registration link: https://us02web.zoom.us/meeting/register/tZYlfuCprDMsGdYZsR74PZ1rE3L-aj4uWqGD

Dr. Ehsan Ardjmand is set to present on “Amplifying information dissemination and sales in viral marketing campaigns.” His talk shall be live streamed here on 23rd September 2020 as from 12 noon to 1pm.

Ohio University Scripps College of Communication
09/19/2020

Ohio University Scripps College of Communication

During phase one of Ohio University’s reopening, the once bustling hallways are still mostly vacant, with the occasional student and faculty making way to an office or study area. As the University remained mostly closed for August and September, classes were held online, posing new challenges for both students and professors. Many of media classes are lab based, requiring demo’s and equipment only accessible in Schoonover. Access to high speed internet also creates connectivity issues. Some of these problems will hopefully be remedied during the partial reopening in phase two; yet, the responsible management of the student body during a pandemic remains a priority. All photography by @carlinstiehl

Captions in order of appearance:
1. A student walks past the front of Schoonover Center during phase one of Ohio University’s lockdown on September 14, 2020.
2. Adam Subotin, a graduate student in journalism, studies for his classes in the lobby of Schoonover Center where there is access to high speed wireless internet on September 14, 2020. “It’s obviously been difficult finding motivation sometimes. Being here in the same building helps me feel like I’m in the school environment and it helps me clear my head, says Subotin.”
3. As seen from the 4th floor on September 14, 2020, the empty staircase in Schoonover Center was once filled with students moving between classes.
4. Covid-19 safety signs are unloaded into Schoonover Center on September 14, 2020.
5. A Covid-19 safety sign stands in the middle of a 4th floor hallway on September 14, 2020.
6. Caution tape prohibits students and faculty who are a part of phase one from entering bathrooms in Schoonover Center on September 14, 2020.

Here is the Zoom registration link for those who want to access Dr Ardjmand's presentation through Zoom. https://us02web...
09/16/2020

Here is the Zoom registration link for those who want to access Dr Ardjmand's presentation through Zoom.

https://us02web.zoom.us/meeting/register/tZYlfuCprDMsGdYZsR74PZ1rE3L-aj4uWqGD

Dr. Ehsan Ardjmand is set to present on “Amplifying information dissemination and sales in viral marketing campaigns.” His talk shall be live streamed here on 23rd September 2020 as from 12 noon to 1pm.

Dr. Ehsan Ardjmand is set to present on “Amplifying information dissemination and sales in viral marketing campaigns.” H...
09/14/2020

Dr. Ehsan Ardjmand is set to present on “Amplifying information dissemination and sales in viral marketing campaigns.” His talk shall be live streamed here on 23rd September 2020 as from 12 noon to 1pm.

We are working on scheduling the Fall 2020 SMART Dialogue Series. Presentations will be live streamed. Stay tuned.
08/25/2020

We are working on scheduling the Fall 2020 SMART Dialogue Series. Presentations will be live streamed. Stay tuned.

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212, Scripps Hall, Ohio University
Athens, OH
45701

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