Texas Advertising & Public Relations

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TXADPR: Texas Advertising & Public Relations

TXADPR is the official voice of The Stan Richards School of Advertising & Public Relations’ social channels, driven by graduate and undergraduate students. Striving to be where theory meets practice, TXADPR aims to highlight and create discussion around students, alumni and current industry trends. Established in 1974, the Texas Advertising and Public Relations program is consistently recognized as one of the top advertising and public relations educational programs in the world. It is a training ground for creatives, account executives, media planners, account planners, interactive specialists and researchers. Committed to focusing on current industry realities while molding students into the next professional leaders in that world, the school is proudly where Theory meets Practice.

10/27/2026

The brief? Have fun.

No deadlines. No deliverables. Just a little creative freedom.

Sometimes all you need is good company and a blank canvas.

Special thanks to Professor Rohitash Rao for organizing and hosting this creative experience for our TXC portfolio students! 🤘

10/23/2026

The Social Media (ADV 369) class gives students firsthand experience with managing a brand's social media platforms, and ADV master's students Abby, Emily and Elizabeth oversee the operation. 🤘🤠

Get to know the class leads and consider Social Media (ADV 369) when you're building your spring semester schedule!

10/21/2026

What place does AI have in the creative process? Professor Jim Bosiljevac brings his experience in advertising and teaching to the conversation.

In this edition of our 2-Minute Classroom series, Jim shares how he approaches AI with creative students and what it means for the way they learn and develop ideas.

Watch the full video here, then visit our website to explore more 2-Minute Classrooms! 🤘

10/16/2026

From Texas Creative student to CCO — and back again. 🤘

TXC alum and newly named Crispin CCO Ben James returned to campus to join Matt McCutchin’s P3 class for a guest critique, sharing his work, industry advice, and what he’s learned along the way.

Thanks for coming back to where it started, Ben!

10/15/2026

The TXC ListenUp Speaker Series welcomes Matthew Stephens for a conversation on how AI is reshaping the creative process.

Matthew Stephens is Chief Design & AI Officer at The Zag Group, where he leads brand strategy and AI integration. A veteran designer, creative director, AI expert, and UT alum, he also co-founded deviantART, one of the world's largest online art communities.

He’ll be speaking about how creative teams are using AI in the real world, what tools and processes are shaping the industry, and how to stay ahead of emerging technology without losing the creative soul behind the work.

Join us Thursday, October 22nd, at 3:30 PM in DMC 5.102!🤘

10/13/2026

Texas Creative welcomed Kat Huber and Sam Richards of Interact Brands to Professor Jim Bosiljevac’s class for a conversation on branding, strategy, creativity, and building a career in the industry.

Kat and Sam took students inside the world of brand strategy and design, sharing how Interact builds strong brand foundations, challenges categories without challenging consumers, and creates distinctive identities designed for long-term growth. They also emphasized how a strong strategic point of view creates room for creativity and why understanding disciplines beyond your own can make you a stronger creative and collaborator.

Their advice for young creatives? Learn beyond your role, stay curious, and don’t shy away from the perspective that makes your work uniquely yours.

Thank you, Kat and Sam, for sharing your work, experiences, and insights with TXC!

10/07/2026

We’re excited to welcome Brittany Paxman as a new adjunct professor at The University of Texas at Austin, where she’ll be teaching digital metrics and digital social media analytics in Texas Media & Analytics.

Brittany is a Managing Partner at communications consultancy Point 600, where she leads communications measurement and analytics for some of the world’s leading brands. She’s also been named to PRWeek’s Dashboard 25 twice, recognizing influential leaders in communications technology.

With experience spanning communications, data science, web analytics, machine learning and Python, Brittany brings a unique blend of industry expertise and technical knowledge to the classroom.

Welcome back to the Forty Acres, Professor Paxman! 🤘

10/05/2026

BRB, going to our favorite campus spots 📍

10/01/2026

Connections that go beyond the classroom. 🤝Take a look inside PR Pathways, where UT students, alumni, and industry professionals came together to connect, ask questions and talk all things PR. Swipe to see the night through the students’ eyes. ➡️

09/30/2026

Earlier this month, TXC students Linh Nguyen, Alexis Reyes, Jessica Burgess, and Cindy Chen volunteered at Laugh Your Ads Off, hosted by Preacher. The event brought together creative directors, filmmakers, comedians, freelancers, and advertising professionals from creative communities across the country.

The night featured stand-up from Brian Simpson, a keynote speech from TXC alum Ramin Nazer, a creative panel moderated by Preacher CCO Rob Baird, and a behind-the-scenes look at comedy directing from Tool.

The current TXC students also enjoyed meeting a few TXC alumni, and hearing about their experiences in the program and their careers.

TXC Alumni pictured from left to right in the first photo: David Roth, Mike Sears, Ramin Nazer, Derek Bishop, and Stephen Reidmiller.

Thank you to Laugh Your Ads Off and Preacher for having us!

Address

300 W Dean Keeton Street
Austin, TX
78712

Telephone

+15124711101

Website

https://advertising.utexas.edu/

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