07/07/2026
The FIFA World Cup was expected to deliver a major boost to the hospitality industry. But does the reality match the hype?
In a recent interview, Associate Teaching Professor Evodio Kaltenecker shares why the economic impact of mega sporting events is often more complicated than projected. 📈
While hotels, restaurants, and local businesses can see short-term gains, higher prices, travel costs, and disruptions may also deter other visitors, leading to mixed results overall.
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