08/20/2026
UTLA x Student Voices
Meet Emily Zamora, a spring 2026 UT graduate who spent the summer exploring where creativity, marketing and entertainment meet in Los Angeles! 🎬
Before returning to UT this fall to begin a master’s program in advertising, Emily wanted to gain real-world knowledge of the entertainment industry and the confidence to navigate it after graduation.
This summer, Emily interned at Rideback Rise, a nonprofit accelerator of talent, community, opportunity and change. The experience has helped prepare her for creative projects in graduate school and her future career, which she hopes to fall within entertainment marketing or art directing.
One of Emily’s biggest goals for the summer was to visit NBCUniversal and see how films are made. Through UTLA, she did more than tour the lot, speaking with executives in development, marketing and production and seeing sets and props like Odysseus’ ship from The Odyssey.
UTLA has also given Emily plenty of opportunities to try new things, explore Los Angeles and experience the industry alongside classmates who became part of the journey.
As the first person in her family to enter the entertainment and creative industry, Emily came to UTLA seeking career insight, industry connections and a better understanding of where she could make her mark.
Between visits to studios like Warner Bros. and classes led by professors with industry experience, Emily has learned more about how publicity and marketing teams promote films and TV shows through events, mailers and audience experiences.
At UTLA, learning extends beyond the classroom. The program has encouraged Emily to stay curious, follow entertainment trade news and understand the strategies shaping an industry that is constantly evolving.
Ultimately, Emily hopes her UTLA experience reaches beyond her own career. She wants to carry the knowledge and opportunities she gained back to the Rio Grande Valley to support aspiring filmmakers and creatives in her hometown. 🤘
“I hope to utilize both of my degrees to amplify underrepresented communities voices and spaces whether that is promoting films from upcoming BIPOC filmmakers or making ads that inspires, memor