05/23/2026
What happens when Hult students partner with a charity to solve a real-world challenge?
Hult London undergraduate students worked with Daffodils for Doris on a live business challenge, developing solutions across business functions including finance, operations, and marketing.
Daffodils for Doris is a charity focused on empowerment, resilience, and creating pathways to opportunity. Through this challenge, students had the opportunity to lead, collaborate, tackle real-world problems, and present their recommendations to an expert panel of judges. It also created valuable space to network, build confidence, and connect with professionals from across charity, academia, consulting, government, and finance.
Taking the top spot was the Operations team, led by Prof Lilianana Camaican. Congratulations to the winning team for delivering the standout solution on the day. A big thank you to Daffodils for Doris, our judges, faculty, and everyone involved in making the challenge such a valuable experience for our students.
This challenge was a strong reflection of Hult’s approach to learning by doing and reflects the kind of interdisciplinary thinking behind Hult’s Bachelor’s in Psychology, Economics & Politics, where students are encouraged to understand people, systems, and opportunity through a real-world lens.
Find out more about Bachelor’s in PEP at: www.hult.edu/pep