SENIOROI

Whether the project is mail, email, web or social media, SENIOROI manages multi-channel delivery to

08/20/2026

Happy Birthday, Jeanne! 🎂🎉 Wishing you a day filled with joy, laughter, and all your favorite things. Hope this year brings you so much happiness. Enjoy every moment!

08/18/2026

Big news: VALIDIFY is a nominee for the SHN Product of the Year Award!

We built VALIDIFY to help sales teams know which leads can actually afford their community, before a dollar gets spent chasing them.

Voting is open now through September 30, and we'd be grateful for you

Voting link in the comments

08/13/2026

Four years and counting! Please join us in celebrating Jeanne Berkshire, Liv Brown, and Stephanie Dolan on their 4-year anniversary as National account managers at SenioROI!

These three have earned something special: they're the people our clients ask for by name. That's what happens when you show up for people, again and again, with patience and heart.

Congratulations, Jeanne, Liv, and Stephanie. Thank you for everything you bring to our team and our clients. Here's to year five and beyond! 🥳

07/24/2026

Meet Clayton Hart, the newest addition to our development team, and proof that our office has officially had someone ride in a self-driving car before it was cool.

Clayton spent time working for a self-driving car company (his words: "surreal" describes that first ride best), wanted to be an astronaut as a kid, and once traded a Spanish class in Costa Rica for a waterfall rappelling excursion.
Safe to say he doesn't do things halfway.

Welcome to the team, Clayton. We're excited to have you.

06/18/2026

Craig Simons has spent his career asking one important question:

Do you really know your audience?

It is a question senior living operators are asking more urgently than ever as sales teams work through more data, more leads, more automation, and more pressure to grow occupancy.

That is why we are excited to share that Craig has joined SenioROI as Chief Marketing Officer.

Craig’s story with SenioROI started on the operator side. During his time at Benchmark Senior Living, he saw firsthand how senior living consumer data could help sales teams identify better-fit prospects, focus their time, and support occupancy growth.

He later brought that perspective into senior living technology through his work at Roobrik and Aline, where he helped shape conversations around CRM workflows, prospect journeys, sales enablement, and the role better data plays across the full sales and marketing lifecycle.
Now, he brings that experience to SenioROI.

Craig is especially energized by Validify, our CRM enrichment and financial qualification platform. In his words, when a sales consultant knows which prospects can afford their community, they can work smarter and create better outcomes.

That is the work ahead.

For more than 33 years, SenioROI has helped senior living operators use data to reach the right prospects with smarter targeting and more effective marketing programs. Craig joins at a moment when that work matters more than ever.

Cleaner data. Better audience insight. Stronger CRM workflows. More focused sales teams.

Please join us in welcoming Craig Simons to SenioROI.

06/03/2026

And she’s bringing a little history lesson about good data to the LeadingAge Virginia 2026 Conference + Expo. Make sure you catch her while she’s there.

05/15/2026

Saving occupancy, one conversation at a time

Every hero needs a strategy, let’s build yours

05/14/2026

In a digital-first world, direct mail is often overlooked in senior living marketing. But it may still be one of the most effective ways to reach older adults and their families.

Our latest blog explores why direct mail continues to deliver results and how communities can combine it with digital strategies for even greater impact.

Read more here:
https://senioroi.com/direct-mail-senior-livings-biggest-missed-opportunity/

05/11/2026

A few of SenioROI’s heavy hitters have touched down at the ALINE Innovation Summit. Catch up with familiar faces and meet the ones you haven’t yet.

05/01/2026

Another 5-star review in the books! We’re incredibly grateful for our SenioROI team and for the trust our clients place in us every day. Your support means everything, and we’re excited to keep delivering results that make you proud.

Address

4335 Taggart Creek Road, Suite A
Charlotte, NC
28208

Telephone

+18448413268

Website

http://senioroi.com/

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