04/18/2026
Born on this day in 1926 (100 years ago!) ID alum Burt Meyer designed Lite-Brite, Mouse Trap, and Rock 'Em Sock 'Em Robots—toys that have delighted millions ever since. His philosophy: "You have to have a childlike imagination." An outlook that knows no age or generation, and is why a toy he created six decades ago is still relevant today in the hit series “Stranger Things.” Meyer's work showed how design creates experiences, not just objects—a principle that remains central to how we approach human-centered design at ID today. Happy Birthday Burt!