Xavier University Marketing Department

Xavier University Marketing Department Graduate as a sharp, in-demand marketing professional with a Jesuit educational and ethical philosop

We are proud to announce another real-world innovation driven by our Marketing students!Xavier University is partnering ...
08/20/2026

We are proud to announce another real-world innovation driven by our Marketing students!

Xavier University is partnering with Day's Pharmacy of Cincinnati to offer a new prescription delivery service for all Xavier students. Free delivery with no app required and no complex registration process. Deliveries are made by hand to Xavier University dorms and near-campus housing. No insurance required.

Learn more and see answers to frequently asked questions here: https://www.xavier.edu/pharmacy-service/

This new service started as an idea proposed by Xavier students in a Principles of Marketing (MKTG 300) class project in Spring 2025. We are excited to debut this service after 15 months of working through the details! Thanks to Marketing professor Chris Luzar for spearheading this class project and seeing it through to fruition!

https://www.xavier.edu/now/2026/xavier-launching-medication-delivery-service-with-days-pharmacy-this-fall

Today we highlight junior Marketing major and Xavier Element student consultant George Henzel!
08/04/2026

Today we highlight junior Marketing major and Xavier Element student consultant George Henzel!

Get to know rising senior George Verner!
07/28/2026

Get to know rising senior George Verner!

Lauren Dale ('25), currently an MBA student in the Williams College of Business, is from a small town near the Ohio/Mich...
07/23/2026

Lauren Dale ('25), currently an MBA student in the Williams College of Business, is from a small town near the Ohio/Michigan border. She found a home at Xavier: "Moving 3 hours away from my family was scary, but I quickly found my people on campus and created lasting friendships. In the classroom, I gained a very well-rounded, holistic education. From theology to marketing to finance, I received a great education that touched on all aspects of the business world."

During Spring semester, we tried something new! We invited students from Mount Notre Dame High School to join our client...
07/22/2026

During Spring semester, we tried something new! We invited students from Mount Notre Dame High School to join our client project competition with The Gorilla Glue Company! 162 Xavier students and 49 students from MND were challenged to develop ideas for enhancing Gorilla Glue's strategies for social & influencer marketing, increasing growth among trade professionals, expanding product categories, and using AI to enhance customers' DIY projects.

MND students visited campus for a workshop with Marketing faculty to fine-tune their ideas, and we were impressed by how prepared and professional their recommendations were! Finalist groups from Xavier and MND got to present their recommendations at Gorilla Glue's headquarters. Congrats to XU winners Sam Fauver, Lukas Grossman, and Patrick Ryan!

Thanks to Gorilla Glue reps and Xavier alums Kevin Quigley Jr. ('17) and Lauren Gierla Prunty ('19) for working with our students! Thanks also to Krista Brehm from MND for being a great partner. Big props to Marketing professor Chris Luzar for organizing this massive undertaking.

Look for our next high school partnership this Fall!

Get to know rising junior Marketing major and Xavier basketball player MacKenzie Givens! Credit for today's unique desig...
07/21/2026

Get to know rising junior Marketing major and Xavier basketball player MacKenzie Givens! Credit for today's unique design goes to her former teammate and now Xavier alum Savannah White! ._givens

Katarina Maras ('24), who majored in Marketing with a minor in Entrepreneurship, told us that two organizations on campu...
07/16/2026

Katarina Maras ('24), who majored in Marketing with a minor in Entrepreneurship, told us that two organizations on campus had a big impact on her life: "The AMA (American Marketing Association at Xavier) allowed me to deepen my passion for marketing through competitions, networking events, and real-world projects, while Xavier Women in Business Club fostered a supportive community focused on leadership, mentorship, and professional growth."

Today we highlight rising senior Emma Peters! Emma is participating in the Branch Manager internship program this summer...
07/14/2026

Today we highlight rising senior Emma Peters! Emma is participating in the Branch Manager internship program this summer with College Works Painting.

07/10/2026

Students: Have you taken Scott Beck's Principles of Category Management class? Or Bryan Buechner, Ph.D.'s Retailing class? If so, you're just 1 or 2 classes away from completing the Category Management Concentration!

Learn more here: https://www.xavier.edu/marketing-program/category-management-concentration

Credits: Recent grads Josie DiSanto (video shoot, editing) and Maddie DuMais (video star)!

Learn more about rising senior Kyarra Dominquez! .dominquez
07/07/2026

Learn more about rising senior Kyarra Dominquez! .dominquez

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3800 Victory Parkway
Cincinnati, OH
45207

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