08/18/2026
For Sandra Crawford Williamson, teaching marketing at DBU is about helping students connect what they learn in the classroom to what actually happens in the business world.
With more than 25 years of corporate experience, Sandra brings a real-world perspective to courses like Consumer Behavior, Digital Marketing, Social Media in Business, Global Marketing, and New Product Development.
“I love helping students discover that marketing is really about understanding people and solving problems,” Sandra shares. “The tools and technology will keep changing, but knowing how to think strategically, communicate well, and create value will always matter.”
She also challenges students to understand how emerging tools like AI are reshaping the field while developing the skills technology cannot replace—showing up, persevering through difficult challenges, communicating effectively, and learning how to read a room.
For Sandra, what makes DBU different comes down to one thing: the people.
“At DBU, students aren’t just another number. Faculty genuinely invest in students inside and outside the classroom. DBU professors care about WHO students are becoming, not just what grade they earn.”
That same investment is at the heart of the Don and Linda Carter School of Business, where students learn from professors who have spent years leading companies, launching businesses, and solving real-world problems. Combined with smaller class sizes, mentorship, experiential learning, and an emphasis on faith and ethics, students receive an education designed to prepare them for more than their first job.
Her advice to students entering the field?
“Show up. Work hard. Be curious. Say yes to opportunities.”
Whether through internships, certifications, networking, experimenting with AI, or simply continuing to learn, Sandra encourages students to begin building experience before graduation.
“Your degree opens the door, but your attitude, work ethic, and willingness to keep growing are what will set you apart…and don’t be afraid to stand out for the right reasons.”