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Temerlin Advertising Institute - SMU

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Temerlin Advertising Institute - SMU

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The Temerlin Advertising Institute offers a Bachelor and Master of Arts in Advertising, and a professional certificate as a Strategic Advertising Specialist.

10/21/2026

A day in the life of TAI Creative student Gabriella Spear 🙌🎥

10/19/2026

Our next panelist set to appear at the ExxonMobil Lecture Series: Matt Powell, CEO of Moroch

Having been at Moroch for the past two decades, Matt has driven results for brands across industries such as fast food, healthcare, and entertainment. He has helped establish Moroch’s as an agency that prioritizes innovation and outcomes, and as CEO, he encourages creativity, collaboration, and results.

Remember to register for the ExxonMobil Lecture Series! As a reminder, here are the details:
🗓️ Thursday, Nov. 12
🕕 6-8 p.m.
📍 Angelika Film Center

Link in bio to register via our Eventbrite! See you there 👀

10/14/2026

🚨REMINDER: TAI graduate program applications are due by 11:59 p.m. Thursday, Oct. 15 (tomorrow)!

Want to earn an M.A. in Advertising in two years or less? And apply advertising theory to real-world strategy?

Apply at the link in our bio!

10/13/2026

On Friday, Professor Elliott took SEO to the podcast studio 🎙️

He conducted a podcast-style interview with Nicholas Erickson, founder and CEO of NE3 Consultancy, a strategic consulting firm based in Los Angeles. The two discussed entering the digital media space, SEO, and AI. Listen to some of the highlights from their conversation!

10/09/2026

It’s that time of the semester again! 4️⃣🅰️👀

The American Association of Advertising Agencies (4As) recently announced its Dallas Agency Student Roundtables, open to juniors, seniors, and graduate students. This fall, the agencies hosting are TRG, Dieste, Beautiful Beast, LOOMIS, and Moroch. The sessions are set to take place at the end of October.

Register for the sessions at the link in our bio! 🔗

10/08/2026

Yesterday, two social media managers guest-spoke in Professor Elliott’s “ADV 2332: Digital Media Strategy 1” class. Bella Knight ’25 from Care.com and Emma Etheridge from SMU discussed social media platforms’ uses, strengths, and weaknesses, as well as their perspectives on the current social media landscape as recent graduates. 📲

Thank you for visiting, Bella and Emma!

10/06/2026

Good luck on midterms, Mustangs! 🥠

10/05/2026

Last Thursday, TAI student Daniel Escalona ’27 was named a scholarship recipient by the Dallas Fort Worth Interactive Marketing Association (DFWIMA) at the organization’s NextGen Scholarship & Career Connect event. 💻

Daniel is majoring in Advertising with a Digital Media Strategy specialization and minoring in Data Science at SMU, with plans to graduate in May 2027. Since January, he has been an intern at Airbus, a helicopter and airline manufacturer. Congrats, Daniel!

10/01/2026

Introducing another ExxonMobil Lecture Series Panelist: John Lods, CEO & Founder of Arm Candy

According to John, Arm Candy was created to deliver a rewarding agency experience and to be North America’s highest-quality media agency.

Having managed over $1 billion in media investments, John has leveraged data-driven strategies to help scale brands. He serves as the architect behind CYRIS, Arm Candy’s proprietary media intelligence that uses first-party data.

To make the industry more human today, John focuses on making media smarter and more accountable.

Don't forget to save the date for our ExxonMobil Lecture Series. The FREE event takes place Thursday, Nov. 12, from 6-8 p.m. at the Angelika Film Center. Stay tuned for registration details!

09/29/2026

Last Friday, media planner Randy Artcher gave a guest lecture in Professor Gordon Law’s “ADV 3303: Advertising Media” class. 🏒🏀⚾️

Artcher discussed Playfly’s role in representing every U.S. team across the NHL, NBA, WNBA, and MLB. He also shared career planning guidance with students, advising them to build relationships with the people in their networks.

09/28/2026

For this week’s , we’re spotlighting Dr. Mark Allen, Senior Lecturer and Temerlin Endowed Creative Program Director at TAI.

🎓 Education: Dr. Allen attended UNT for his bachelor’s degrees in Fine Art and Communication Design, then later earned his master’s degree and Ph.D. in Philosophy at the University of Dallas.

📝 Experience: After earning his bachelor’s at UNT and working at several local ad agencies, Dr. Allen received a call from UNT to return to the classroom as a professor. “At the time, I had no idea how big of an opportunity this was one that would completely change my life and career,” he says. He taught at UNT for a few years and got another call, this time from SMU, to help develop TAI’s Creative program.

✏️ In the Classroom: Dr. Allen teaches a variety of classes within TAI’s Creative department and one in the graduate program. He currently teaches Concepting; Advanced Portfolio; Creative Production; Publication Design; Commercial Concepting and Production; and Creativity, Art, and Problem-Solving.

💙 Events & Traditions: Besides teaching on campus, Dr. Allen helps host Portfolio Night annually, allowing Creative Advertising students to display their work. Each academic year also concludes with the Creative trip to New York City, where students visit ad agencies and network with alumni.

🏕️ Outside the Classroom: When not teaching or planning events for the TAI’s Creative department, Dr. Allen enjoys traveling, white-water rafting, camping, and spending time with his loved ones. “One of my favorite things to do is sit around the fire with my daughter and tell stories about a scary little character we made up called a Wumpy that refuses to die no matter how many times it meets death,” he says. “I think we’re on episode 23 at this point?”

Read more about Dr. Allen at the link in our bio! 🔗

09/25/2026

Professor Alan Lidji, who retired from TAI in May, returned to campus Tuesday to critique students’ word in Professor Willie Baronet’s “ADV 4363: Logo and Trademark Design” class. 🎨🖌️

Critiques not only provide valuable input for creatives at TAI, but they also mimic real industry practices. Thank you for joining class, Professor Lidji!

09/24/2026

Time to meet our first Exxon Mobil Lecture Series Panelist: Pedro Lerma, CEO & Founder of LERMA/

As the founder of LERMA/, Pedro has built a reputation for driving brand growth across diverse markets. Under his leadership, LERMA/ has earned numerous recognitions including Advertising Age's Small Agency of the Year. Pedro was named Agency Executive of the Year in 2025 and was inducted into the American Advertising Federation's Southwest Hall of Fame.

Apart from his contribution to the advertising field, Pedro gives back by serving on numerous boards, including United Way of Metropolitan Dallas, Booker T. Washington High School for the Performing Arts, Bishop Dunne Catholic School, the Hispanic Marketing Council, and SMU Meadows School of the Arts.

Don't forget to save the date for our Exxon Mobil Lecture Series. The FREE event takes place on November 12th from 6:00 p.m. to 8:00 p.m. at the Angelika Film Center. More information coming soon!

09/21/2026

This week’s is Dr. Carrie La Ferle, Professor of Ethics & Culture in Advertising at TAI.

🎓 Education: Dr. La Ferle attended the University of Western Ontario for her B.A. in Sociology, followed by an M.A. in Advertising from Michigan State University and a Ph.D. from UT-Austin.

📝 Experience: After earning her master’s degree, Dr. La Ferle worked on the Nissan account at Chiat\Day and spent four years in Tokyo. She returned to school for her Ph.D. and began teaching as an Assistant Professor at Michigan State afterward. “SMU called one day and said they wanted to grow the SMU advertising program. After 8 years at MSU, I moved back to Texas to work at SMU and I have been here for almost 20 years!”

✏️ In the Classroom: Dr. La Ferle teaches “ADV 2302: Advertising, Society, and Ethics” to undergraduates, as well as “ADV 6301: Cultural Intelligence in Advertising,” “ADV 6371: Advertising as a Cultural Force,” and “ADV 6374: International Advertising” to graduate students.

🔍 Insight: Although needed products should sell well anywhere at the right price point, size, and quality, Dr. La Ferle notes that cultural intelligence is a necessary skill in advertising those products. “To compete against equally good value products, understanding the culture of your target audience makes all the difference.”

🌏 Outside the Classroom: When not teaching or researching, Dr. La Ferle loves to travel, stay active, spend time with her loved ones, and volunteer for her church’s ministry. She enjoys trying new activities and experiences during her travels. “In Qatar I tried sandboarding and dune bashing, ziplining in Costa Rica, and repelling at Mt. Olympus in Greece.”

⛸️ Fun Fact: Dr. La Ferle has a background in figure skating! “Growing up I was a competitive figure skater, starting on the ice at the age of 4 and competing up to age 15. I taught skating during my undergraduate and graduate degrees.”

Read more about Dr. La Ferle at the link in our bio! 🔗

Address

3300 Dyer Street, 202 Umphrey Lee Center
Dallas, TX
75275

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Website

http://blog.smu.edu/temerlin/

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