TCU Neeley School of Business

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TCU Neeley School of Business Unleashing human potential with leadership at the core and innovation in our spirit.®️ When you graduate from TCU Neeley, you are more than smart.

At TCU Neeley, you’ll find exceptional faculty, challenging curriculum and experienced mentors, all within our inviting campus in the thriving city of Fort Worth. It’s a valued opportunity to grow your skills, grow within our unique city and culture, and grow as a person. You understand your strengths and what makes you excited to go to work. You know how to bring out the best in yourself and others. You are poised and confident to discuss ideas. You have what companies want, and what the future needs. And with everything TCU Neeley offers, you can Grow Your Worth.

TCU Gives Day continues through noon today and we need your help to unlock $5,000 of additional support for the TCU BNSF...
10/07/2026

TCU Gives Day continues through noon today and we need your help to unlock $5,000 of additional support for the TCU BNSF Neeley Leadership Program.

The impact of BNSF Neeley Leadership Program extends far beyond the classroom. Through leadership development, travel, mentorship and hands-on experiences, students have opportunities to broaden their perspectives, build meaningful connections and grow as leaders.

Hear directly from NLP students about the experiences that have shaped their time in the program and the difference a gift can make.

Every gift matters, regardless of amount. Whether you choose to support the BNSF Neeley Leadership Program, or one of the many other areas across TCU, your participation helps strengthen the experiences and opportunities available to students.

There’s still time to pitch in, support the area that matters most to you and help us spread the word.

Give before noon:
https://go.tcu.edu/neeleygives26

10/06/2026

TCU Gives Day is on, and we need your help to unlock $25,000 for Neeley AI Forward.

Through the Neeley AI Leadership Club (Neeley AI Leadership Program | NAIL), students are building AI knowledge, exploring emerging technology and connecting what they learn to the rapidly changing world of business.

When 375 people make a gift to any TCU Neeley designation, an additional $25,000 will be unlocked for Neeley AI Forward.

Every gift moves us one step closer.
Help us reach 375 by making a gift today and spreading the word.
🔗 go.tcu.edu/neeleygives26

AI innovation at TCU isn’t hypothetical. You can call it. Watch TCU 360 journalist Andrew Guyer put Bakame™ AI to the te...
10/05/2026

AI innovation at TCU isn’t hypothetical. You can call it. Watch TCU 360 journalist Andrew Guyer put Bakame™ AI to the test for a live demo.

TCU students Diarra Niang and Happy Niyorurema built Bakame AI, an AI-powered education system designed to expand access to learning in communities where reliable internet may be unavailable or unaffordable.

Rather than relying on broadband or a smartphone, users can call a phone number and interact with an AI-powered learning assistant through basic telephone networks.

It’s one example of what can happen when TCU students have the knowledge, resources and opportunity to build with emerging technology.

Giving is open for TCU Gives Day. When 375 people make a gift to any TCU Neeley designation, it will unlock $25,000 for the Neeley AI Forward Initiative - advancing work to prepare students, faculty and the broader community for ethical, responsible engagement with artificial intelligence.

Pitch in today, and spread the word to help us rally 375 supporters for what TCU students build next. Every gift, no matter the amount, moves us closer to our goal. Link in comments.

More than seven years of learning Mandarin prepared Jackson "Jax" Bredy for more than just conversation. This summer, hi...
10/05/2026

More than seven years of learning Mandarin prepared Jackson "Jax" Bredy for more than just conversation. This summer, his passion-driven studies helped open the door to an international business internship in China.

Jax, a senior marketing major with minors in Chinese and global business, teamed up with AJ Hewett, a senior finance major with a minor in Chinese, for an internship with Aidite, a global dental products manufacturer.

The dynamic duo spent several weeks in Qinhuangdao, China, at Aidite headquarters learning about its products and operations, engaging with professionals from around the world, and gaining insight to support the company’s expansion into the U.S. market.

Throughout the summer, they applied their skills to tackle a project examining marketing and resource allocation for Aidite’s U.S. market expansion.

Jax previously studied abroad in Shanghai, but says his global internship experience helped bring different dimensions of his education together. Lessons in professional etiquette came to life during international business gatherings, while his Mandarin skills gave him greater independence to explore Qinhuangdao and experience everyday life beyond the office.

Jax specifically credits the Chinese and Modern Language faculty at TCU AddRan College of Liberal Arts with helping him understand cultural norms and dynamics. “Those courses really helped me read the room during company engagements,” he said.

For AJ, the internship marked his first experience in Asia, giving him a chance to put his Chinese studies into practice while tackling a real-world business challenge alongside a fellow Horned Frog.

The TCU Neeley Career Center identified these talented students and connected them with this unique opportunity at the intersection of business, language and culture.

The Neeley Near & Far series highlights the experiences and impact of Neeley students and alumni across the globe.

📍Where has the TCU Neeley School of Business taken you?

What happens when students are handed an energy challenge and asked to find a path forward?Orphaned: Inside the Forgotte...
10/02/2026

What happens when students are handed an energy challenge and asked to find a path forward?

Orphaned: Inside the Forgotten Wells of Corpus Christi Bay follows a team of Ralph Lowe Energy Institute at the Neeley School of Business students as they investigate aging oil and gas wells hidden beneath the waters of the Texas coast.

Through the Institute, students spent the summer taking their education into the field — traveling to Corpus Christi Bay, meeting people who experience the realities of legacy wells firsthand, conducting research and developing recommendations to address the challenge.

Their journey ultimately took them to Austin, where they presented their findings and recommendations to state leaders.

Produced in collaboration with Collide, Orphaned tells the story of a complex Texas energy challenge through the people confronting it and the TCU students working to understand what comes next.

🎥 Watch the full documentary at the link in comments.

American Marketing Association at TCU members are applying their marketing knowledge with The Bee Foundation For Brain A...
10/02/2026

American Marketing Association at TCU members are applying their marketing knowledge with The Bee Foundation For Brain Aneurysm Prevention. 🐝

Through a hands-on micro-internship, students gained experience in market research, website analysis, and consumer behavior while working through challenges for an organization. Their analysis will now be used to develop data-backed recommendations to help strengthen The Bee Foundation’s website.

Here’s what a few students had to share about what they learned and took away from the experience.

A special thank you to AMA at TCU for organizing this opportunity, and to The Bee Foundation for providing students a chance to learn, collaborate, and put their marketing skills into practice.

Suit Up - Lead On kicked off at INDOCHINO in Fort Worth.The program provides Neeley students with financial need access ...
10/01/2026

Suit Up - Lead On kicked off at INDOCHINO in Fort Worth.

The program provides Neeley students with financial need access to professional attire and one-on-one personal branding support, helping ensure what they wear is one less thing standing between them and their next opportunity.

A suit doesn’t create confidence. But having the choice to decide how you show up — and knowing what you wear was made for you — can help make sure nothing gets in the way of letting your merit, brilliance and resilience shine.

And for these students, the journey is just getting started.

Suit up. Lead on. 💜

09/30/2026

This year brings an elevated, luxury experience for TCU Neeley students in the Suit Up - Lead On program, thanks to a new partnership with INDOCHINO.

The program provides one-on-one personal branding consultations and professional attire for students with financial need, creating a journey built around confidence, community and choice.

Participants recently gathered at the Indochino storefront in Fort Worth for the full custom experience, selecting fabrics, styles and fit details to create suits tailored specifically for them. Along the way, they learned the ins and outs of professional attire and fit while sharing the experience with peers and professionals invested in their growth.

Suit Up - Lead On empowers students to confidently engage in professional business settings knowing their clothes are one less thing to worry about.

A suit doesn’t create confidence. But we believe having the opportunity to choose how you show up — and knowing what you wear was made for you — can help ensure nothing gets in the way of letting your merit, brilliance and resilience shine.

And for these students, the journey is just getting started.

Suit up. Lead on.

09/29/2026

Start your weekend off right — Friday night with Neeley + pickleball!

Prospective students, current students and alumni — come mix, mingle and hit the courts with the TCU Neeley Graduate Programs community!

🍴 Food + drinks
🏓 Pickleball
💜 Good people + great conversation

📅 Friday, Oct. 2
⏰ 5:30–8 p.m.
📍 Courtside Kitchen

No pickleball experience needed — just come hang out! 🙌

Register Here: https://go.tcu.edu/neeley.pickleball

TCU Neeley School of Business TCU Neeley Executive MBA Program @

Ethan Ridenour, a full-time MBA student, spent his summer putting his business knowledge and skills into action as a mar...
09/28/2026

Ethan Ridenour, a full-time MBA student, spent his summer putting his business knowledge and skills into action as a marketing intern with Smith+Nephew in Fort Worth.

He says his experience built on a foundation he developed at TCU Neeley & Associates, where working with a real-world client prepared him to step into a corporate environment and contribute from day one.

At Smith+Nephew, Ethan worked across product marketing, brand management and digital strategy, gaining exposure to go-to-market strategy and seeing how teams across an organization work together to bring products to market.

Ethan says his internship experience has reinforced his interest in product marketing and brand strategy upon graduation. In the meantime, he is bringing his experience back to TCU Neeley Graduate Programs as a principal consultant with TCU Neeley & Associates. In this role, he is leading client engagement, managing relationships and guiding a team of first-year MBA consultants throughout the project lifecycle this academic year.

When asked what made his internship experience at Smith+Nephew so rewarding, Ethan summed it up as “meaningful work, a portfolio to own, and the chance to build it with the people who know it best.”

The Neeley Near & Far series highlights the experiences and impact of Neeley students and alumni across the globe.

📍Where has the TCU Neeley School of Business taken you?

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2900 Lubbock Avenue
Fort Worth, TX
76109

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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