08/25/2026
As TCU Football heads to Ireland for the 2026 Aer Lingus College Football Classic, TCU – Texas Christian University students are bringing business strategy into the global sports arena.
A team of TCU Neeley and TCU - John V. Roach Honors College students are headed to Ireland to compete in a business case competition focused on sports diplomacy.
The team will share recommendations to city leaders, government agencies and businesses as Ireland prepares to host two major international sporting events: the Ryder Cup in 2027 and UEFA Euro in 2028.
Drew Atiyeh, Ana Isabella Bueso Romero, Sophia May and Mark Centeno have spent tens of hours partnering with The University of North Carolina at Chapel Hill students over the past month, applying classroom insight to real-world opportunities at the intersection of business, tourism and economic development.
Read more about what Fort Worth and TCU could bring home from Ireland in the Fort Worth Report: https://fortworthreport.org/2026/08/24/frogs-across-the-pond-what-fort-worth-could-bring-home-from-tcus-ireland-football-game/.