08/27/2026
Hospitality is no longer just about selling a room, a meal or a place to stay.
It is about creating something people feel, remember and want to share. 🤳
In a new article, Dr. Rachel J.C. Fu, Chair and Professor of UF’s Department of Tourism, Hospitality and Event Management, explores how the industry has shifted from service delivery to experience-driven storytelling.
From destination hotels and immersive dining to retail-inspired stays and personalized guest experiences, the future of hospitality is being shaped by the moments that stay with people long after they leave.
🔗 Read the full article to learn more about why hospitality is no longer sold, it’s experienced.
https://uftourism.org/blog/2026/4/23/why-hospitality-is-no-longer-sold-its-experienced