11/17/2020
✨ Meet your Beauty & Fashion Panelist ✨
Allyson Conklin has always been inspired by the people behind her favorite brands: The forward thinkers, the industry disruptors, and the visionaries of the world. She opened the doors to Allyson Conklin Public Relations (ACPR) in December 2010 to give beauty, home, and lifestyle brands of all sizes an opportunity to gain the awareness they so deserve. She’s a publicist, a partner, and a champion for her clients, all wrapped up in one.
Allyson's career began in New York City with an internship in the fashion department of Footwear News. It was there that she caught the attention of human resources, who, mid-internship, uprooted her, and promptly planted her in the advertising department at W magazine, where she assisted two busy sales directors. But after a short time, Allyson realized that publishing didn't make her heart sing. She would always have a deep love for the glossies, but she dreamed of an opportunity that would satisfy her high Influence and Steadiness personality (you could say she's a fan of personality tests). This is when public relations made its grand entrance. Allyson landed a once in a lifetime opportunity in the PR department at Shiseido Cosmetics, and was hooked, both on beauty and on PR. While she later decided to call it quits with the Big Apple to pursue an opportunity out west, she wasn’t about to leave PR behind. Her next role, in Park City, Utah, was heading the PR for a luxury lifestyle developer, Talisker. The snowfall total her first winter there was more than 400 inches. Allyson made it three winters.
After returning to Colorado in late 2010, and upon the urging of an interior designer who suggested she start her own agency, she founded ACPR. Since its launch, Allyson and her team have worked tirelessly to create brand awareness, equity, and advocacy for their clients. And their work has paid off tenfold. ACPR clients have been featured in a variety of media outlets from Allure to Vogue and Apartment Therapy to Refinery29. Allyson leads a small team of crafty communicators in Fort Collins who happily rack up airline miles traveling to visit clients and editors across the U.S.
