The Department of Marketing and Supply Chain Management provides courses of study, opportunities, and experiences intended to assist students reach the following objectives:
1. To prepare students to pursue graduate studies in either Marketing, Supply Chain Management or Information Systems.
3. To provide students with an opportunity to acquire a generalized knowledge of the American business
environment. Undergraduate Degree Programs
1. Bachelor of Arts in Marketing
The B.A. curriculum in Marketing is designed to provide students with practical as well as theoretical knowledge concerning modern Marketing practices. The courses in the major are integrated to assist students in obtaining a comprehensive understanding of the nature and scope of Marketing activities within an organization. It is intended to provide an opportunity for students to obtain the knowledge and skills necessary to be successful in a career in which Marketing plays a key role. In addition, the degree provides a foundation for graduate study.
2. Bachelor of Science in Supply Chain Management
The B.S. curriculum in Supply Chain Management is designed to provide students with practical as well as theoretical knowledge concerning modern Supply Chain Management practices. The overall educational objective is to provide students with the knowledge foundation and skills necessary to pursue successful careers in industry or graduate studies in the major disciplines of Supply Chain Management which include: Marketing, Operations Management, and Information Systems.
