09/01/2026
James Madison University students are significant economic contributors to the Harrisonburg community. AVP of Research and Economic Development Keith Holland recently spoke with WHSV - TV 3 to explain that impact.
When thousands of James Madison University students return to Harrisonburg each fall, their impact can be seen across the city. But JMU’s latest economic impact report shows the university’s connection to the community extends beyond the students who live here.