University Program Board

University Program Board To learn more:
Website: upb.jmu.edu
Blog: https://upbjmublog.wordpress.com/
Twitter: https://twitter.com/UPB
Instagram: upbjmu
Snapchat: upbjmu

The University Program Board is a student-run organization that pursues alternative social programming for the James Madison University campus because college is MORE than just classes!

Incredible music, top-tier fans, and an energy you can’t replicate. Nothing beats watching Purple Reign come alive like ...
05/27/2026

Incredible music, top-tier fans, and an energy you can’t replicate.

Nothing beats watching Purple Reign come alive like this 💜🔊

Photos:

So proud of our 2026 award winners! Thank you for all the hard work and passion you’ve poured into making this year amaz...
05/19/2026

So proud of our 2026 award winners!

Thank you for all the hard work and passion you’ve poured into making this year amazing. 🏆✨

So much love for the Class of 2026 💜🎓
05/14/2026

So much love for the Class of 2026 💜🎓

05/04/2026

Our last movie night of the school year was a hit! We love all your answers 🫶

Comment your favorite Pitch Perfect cover below ⬇️

And thank you to for being an amazing interviewer and video editor!!

We are almost done with the semester, Dukes! Pop out to our Last Day of Classes (LDOC) event for some free ice cream, fr...
04/29/2026

We are almost done with the semester, Dukes! Pop out to our Last Day of Classes (LDOC) event for some free ice cream, free face painting, awesome tunes, and fun lawn games🎉🎉 We are so proud of all of you🫶

📍Warner Commons
📆 Wednesday, May 6th 2026
⏰ 11:00am-2:00pm

Aca-scuse me? You’re telling me this is the last UPB event of the school year!!?? Join us for a larger than usual screen...
04/28/2026

Aca-scuse me? You’re telling me this is the last UPB event of the school year!!?? Join us for a larger than usual screening of Pitch Perfect on the Bridgeforth Stadium field 🍿 🎥

📍Bridgeforth Stadium
📆Sunday, May 3rd 2026
⏰8:00pm-11:00pm

We hope this helps provide some fun during a stressful exam period🥹🫶

NEW THEME UNLOCKED: UPBALLS⚽️🏀⚾️🥎🎾🏐 Join us for our LAST Late Night Breakfast of the school year!! We will be giving awa...
04/25/2026

NEW THEME UNLOCKED: UPBALLS⚽️🏀⚾️🥎🎾🏐 Join us for our LAST Late Night Breakfast of the school year!! We will be giving away a disco ball, mini basketball set, and more!! There will be ball games and you can also make round crafts like coasters, rainbow loom and paper chains.

📍Festival Conference Center
📆Thursday, April 30th 2026
⏰10:00pm-12:00am

04/18/2026

It’s REIGNing merch over here on Festival Lawn as we ramp up to UPB’s iconic music festival: PURPLE REIGN!!! 👀

Only 2 hours until the giveaways, activities, photobooth, and musical festivities begin 🎉🎉

See you there?!

04/14/2026

Let’s get “krazy” and sing some karaoke tomorrow!!

7:00pm-10:00pm. Taylor Down Under.

Address

800 S Main Street
Harrisonburg, VA
22807

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 2:30pm

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