JMU COB Marketing

JMU COB Marketing THE PLACE for news and information for current, former, and prospective marketing majors at James Madison University.

For more information about the JMU Department of Marketing, visit http://www.jmu.edu/cob/marketing.

Still basking in the afterglow of Commencement? We hope so! Your accomplishments deserve to be celebrated. Caps off to t...
05/19/2026

Still basking in the afterglow of Commencement? We hope so! Your accomplishments deserve to be celebrated. Caps off to the Class of 2026! Congratulations, and all the best! 💜🎓

Tonight, we proudly celebrate our exceptional Marketing majors who were recognized for their dedication, talent, and ach...
05/14/2026

Tonight, we proudly celebrate our exceptional Marketing majors who were recognized for their dedication, talent, and achievements at the College of Business Student Awards Ceremony! Please join us in congratulating this year's award recipients:

Emma Rossman, Outstanding JMU Student in Digital Marketing Award presented by Workship Digital

Kristen Pruitt, Outstanding Student in Sales

Lauren Kavana, Marketing Faculty Award for Excellence

Morgan Tribby, Outstanding Student in Marketing

These students have demonstrated exceptional dedication, professionalism, leadership, and promise in marketing, sales, and digital marketing. We are excited to see the impact they will make as they continue their academic and professional journeys.

Faculty photographed: William Faranda, Lindsay Miller King, Steve Kozak, and Richard Tate.

Our final student of the 2025-2026 Academic Year is Jack Scott!Jack is a senior at James Madison University pursuing a...
05/11/2026

Our final student of the 2025-2026 Academic Year is Jack Scott!

Jack is a senior at James Madison University pursuing a Bachelor of Business Administration in Marketing with a concentration in Professional Sales. Originally from Richmond, Virginia, he is set to graduate this May. Jack is a motivated and driven student with a strong interest in relationship-building, leadership, and sales.

During his time at JMU, Jack has maintained a strong academic record, earning Dean’s List honors in his last two semesters. He has been highly involved in student life, currently serving as an Event Operations Manager at the Student Success Center. In this role, he has developed his leadership and communication skills by mentoring fellow student employees, managing daily operations, and building meaningful relationships across campus.

Jack is also an active member of JMU Club Basketball, where he has taken on a leadership role as the team prepares to compete in nationals. In addition, he is a member of the business fraternity Phi Gamma Nu, where he has continued to grow both personally and professionally through networking, professional development, and collaboration with peers.

This past summer, Jack interned with Cintas in their First Aid & Safety division, where he gained hands-on experience in sales and client engagement. He shadowed service representatives in the field, observing how they communicate with decision-makers and deliver value-driven solutions. Jack was also integrated into the branch’s leadership environment, learning directly from managers about operations and strategy. As part of his capstone project, he conducted cold outreach to former customers, promoting a CPR certification open house initiative. This effort helped generate additional revenue for the branch while strengthening his prospecting, communication, and business development skills.

Jack’s combination of leadership experience, academic achievement, and professional development has prepared him well for a future career in sales. He looks forward to continuing to grow his skills and making a meaningful impact in his post-graduate career.

Connect with Jack: www.linkedin.com/in/jackscott417

This week’s student is Evan Worrell!Evan is a senior at James Madison University, majoring in Marketing with a concent...
05/04/2026

This week’s student is Evan Worrell!

Evan is a senior at James Madison University, majoring in Marketing with a concentration in Digital Marketing and a minor in Sports Communication, expected to graduate in Spring 2026. Originally from Downingtown, PA, he has a strong interest in digital marketing, content creation, and audience engagement, with a particular passion for applying these skills in the sports industry.

In addition to content creation, Evan serves as the Social Media Manager and Partnership & Advertising Sales Manager for JMU Sports News. In these roles, he develops and executes social media strategies to grow audience engagement and manages advertising partnerships to support the outlet’s growth. He coordinates sales campaigns, pitches to local businesses, and creates marketing materials to highlight sponsorship opportunities. All while maintaining the outlet’s independence, as JMU Sports News is not affiliated with JMU Athletics.

Throughout his time at JMU, Evan has completed a variety of projects that showcase his digital marketing and design skills. These include an Integrated Marketing Campaign for White Oak Lavender Farm, where he learned to develop and execute a full-scale marketing plan from research to implementation; a consumer behavior project centered around the conversation of NIL, which taught him to analyze consumer insights and apply them to strategic decision-making; and the development of an in-depth Adobe Illustrator, Photoshop, and InDesign portfolio, where he honed his technical design skills and learned to produce visually compelling marketing materials. He also earned certifications in all three Adobe platforms, demonstrating both technical proficiency and creativity in visual content creation.

Outside of JMU, he has gained hands-on professional experience through internships, including NBC Sports Philadelphia, where he supported newsroom production and digital content initiatives for Phillies games and the announcement of the 2026 MLB All-Star Game. Additionally, as a Ticket Sales and Sponsorship Intern with the Reading Royals, Evan combined marketing strategy and digital promotion to sell group experiences and community-focused campaigns.

Beyond his internships, Evan hosts the Philadelphia sports podcast, Broad Street Boys, where he uses digital platforms to reach audiences, analyze trends, and produce engaging multimedia content. His combined experience in digital content, social media strategy, and marketing analytics has shaped his goal of pursuing a career in digital marketing, with a focus on creating innovative campaigns and strategies that resonate with audiences both in sports and broader industries.

Evan is excited to dive into any opportunity within digital marketing or sports marketing, where he can use his skills in content creation, social media strategy, and campaign ex*****on. Whether it’s growing audiences, building engaging campaigns, or bringing fresh ideas to the table, he’s ready to make an impact.

LinkedIn: www.linkedin.com/in/evan-worrell-06962824b

JMU Sports News Instagram: https://www.instagram.com/jmusportsnews/

Broad Street Boys Website: https://broadstreetboys1.wixsite.com/broadstreetboys?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnErBpCxRIE3HywIbg-idF_BFgkIcGJUN-vhiboeXFJADTmPIm3tWFfokFDG4_aem_-1WFAnyCi9kRNA0eygjAfw

This week’s student is Brendan D’Amico!Brendan D’Amico is a senior at James Madison University pursuing a Bachelor of ...
04/27/2026

This week’s student is Brendan D’Amico!

Brendan D’Amico is a senior at James Madison University pursuing a Bachelor of Business Administration in Marketing with a concentration in Digital Marketing. Originally from Kennett Square, Pennsylvania, he is set to graduate in May and is preparing to begin his professional career in sales.

During the summer of 2025, Brendan interned at Enterprise Mobility as a Management Trainee, gaining hands-on experience in customer relations, logistics, and day-to-day business operations. Working in a fast-paced, team-oriented environment, he developed a strong understanding of the importance of customer service, adaptability, and leadership in running a successful branch. Through this experience, Brendan strengthened his communication skills and discovered a passion for relationship-building and driving results—key foundations for a career in sales.

At JMU, Brendan has been actively involved in campus leadership and organizations. He is a member of Sigma Nu and previously served as the Vice President of Alumni and Public Relations for the Interfraternity Council, where he was responsible for managing and creating content across IFC’s social media platforms. In this role, he enhanced the organization’s digital presence while strengthening engagement and communication with the student body.

Brendan has also distinguished himself through high-impact academic experiences. As part of the COB 300 program, his team placed in the top five out of more than 100 groups in a competitive business plan project, earning the opportunity to compete in the Rainey-Shepard-Kushel Business Plan Competition. There, his team presented their idea to a panel of judges, demonstrating strong strategic thinking and real-world business application. Additionally, through JMU X-Labs, Brendan collaborated with the Virginia Attorney General’s Office to develop and present a solution to prevent organized retail crime across the state.

With a strong foundation in marketing, leadership experience, and a passion for building relationships, Brendan is eager to begin his career in sales, where he looks forward to continuing to grow professionally and make a meaningful impact. Following his internship, he accepted a full-time position with Enterprise Mobility, where he plans to develop further his skills in sales, leadership, and business operations.

Connect with Brendan on LinkedIn: https://www.linkedin.com/in/brendan-d%E2%80%99amico-a4aa53300/

Check out his personal website to learn more about Brendan and his work: https://brendandamico.weebly.com/

This week’s student is Julia Pugh!Julia is a junior Marketing major with concentrations in Digital Marketing and Europ...
04/21/2026

This week’s student is Julia Pugh!

Julia is a junior Marketing major with concentrations in Digital Marketing and European Business and a minor in Italian. She is from Williamsburg, Virginia, and is set to graduate in May 2027. She is passionate about storytelling and creating engaging, data-driven content that connects with global audiences.

At JMU, Julia currently serves as the Director of Fundraising for the JMU Chapter of the American Marketing Association, where she fosters partnerships with local businesses and organizes fundraising events. In this role, she exceeded AMA’s annual fundraising goal and drove member engagement at events. She is also a member of honor societies Beta Gamma Sigma and Phi Beta Kappa.

Julia studied abroad in Antwerp, Belgium, for COB 300, gaining valuable insights into global business and cross-cultural communication. She has hands-on experience in social media marketing and integrated marketing communications. She was recognized as Team MVP in her IMC class for her leadership, collaboration, and ability to deliver data-driven campaign strategies.

Julia’s strengths include market research, content creation, and campaign planning. She is certified in Canva graphic design, HubSpot SEO, and Google Analytics.

After graduation, Julia aims to work in digital marketing or marketing analytics, with a particular interest in the publishing industry, where she can continue developing her skills and contributing to meaningful brand experiences.

Connect with Julia: www.linkedin.com/in/julia-pugh

Congratulations to Emma Rossman, the 2026 recipient of Workshop Digital’s Outstanding JMU Digital Marketing Student Awar...
04/14/2026

Congratulations to Emma Rossman, the 2026 recipient of Workshop Digital’s Outstanding JMU Digital Marketing Student Award! Emma’s submission stood out for demonstrating qualities Workshop Digital values in the next generation of digital marketers: curiosity, thoughtful questioning, drive, and willingness to go beyond the classroom.

For 13 years, Workshop Digital has sponsored this award exclusively for JMU Marketing students. The student selected for the award receives $1,000 and a visit to Workshop Digital in Richmond, Virginia, where they meet with employees and gain insight into what it is like to work at a digital marketing agency.

We’re proud to celebrate Emma’s achievement and grateful to Workshop Digital for its long-standing support of our students!

This week's student is Reka Matko!Reka is a senior at James Madison University pursuing a Bachelor of Business Adminis...
04/13/2026

This week's student is Reka Matko!

Reka is a senior at James Madison University pursuing a Bachelor of Business Administration in Marketing with a concentration in Digital Marketing. Set to graduate this coming May, she is a driven, creative, and detail-oriented marketing professional with a passion for digital strategy, content creation, and brand storytelling.

During her time at JMU, Reka has balanced academics with an impressive range of commitments. As a Division I student-athlete on the JMU Women's Tennis team, she has developed soft skills that carry over into everything she does, including deep discipline, time management, and resilience. In addition to competing at the highest level of collegiate athletics, she has served as a Study Hall Supervisor within JMU Intercollegiate Athletics, supporting her fellow student-athletes in maintaining academic excellence. She has also served as a Research Assistant, further sharpening her analytical and critical-thinking skills.

Her marketing experience spans both the creative and strategic sides of the field. Through her coursework, hands-on projects, and her role as Executive Social Media Chair for Women's Reproductive Health and Medicine Society, Reka has built a strong foundation in digital marketing, social media strategy, and content development, supported by certifications in HubSpot Digital Marketing, HubSpot SEO, Adobe InDesign, and Adobe Illustrator.

Reka has also been a major contributor to the teams she has been a member of, both in and out of the classroom. Her Integrated Marketing Communications team took first place in their class for their client IMC plan, and she was a member of a team that earned runner-up honors in the Fallon Challenge, the College of Business's Shark Tank-style entrepreneurship pitch competition.

Looking ahead, Reka plans to continue her journey at JMU by pursuing a Master's degree in Sport and Recreation Leadership, which will allow her to remain connected to the athletic world while applying her marketing expertise to the athletic industry. She is excited to bring a unique perspective to the program, one shaped equally by years of competitive athletics and a strong academic background in digital marketing.

Connect with Reka: https://lnkd.in/ePwi_Wuf
Check out her website: https://lnkd.in/ek-dxkX5

ICYMI: Congratulations are in order for the American Marketing Association JMU (AMA-JMU) chapter!Before spring break, AM...
04/07/2026

ICYMI: Congratulations are in order for the American Marketing Association JMU (AMA-JMU) chapter!

Before spring break, AMA-JMU attended the American Marketing Association International Collegiate Conference, where the chapter was recognized as one of the Top 15 among 340 chapters globally. This recognition was based on measurable chapter performance, including 110 members, 2.5x growth in weekly attendance, and $25,000 raised.

Many thanks to the members and student leaders of AMA-JMU for their hard work and dedication in making these achievements and international recognitions possible, and to Senior Lecturer Robert McMillen, who serves as Club Advisor for AMA-JMU.

📸 Photo and post information provided by Grace Katz.

This week’s student is Joseph Schwab!Joseph is a senior Marketing major with concentrations in Digital Marketing and E...
04/06/2026

This week’s student is Joseph Schwab!

Joseph is a senior Marketing major with concentrations in Digital Marketing and European Business from Gainesville, Virginia, set to graduate in May 2026! He is passionate about building genuine connections, continuously improving, and exploring both the digital and natural world, all while having fun along the way.

At JMU, Joseph is a member of the Digital Marketing Honor Society and Club Tennis. He also studied abroad through COB 300 in Antwerp, Belgium, gaining global business insights that complement his academic focus. In the classroom, he is a natural leader and creative thinker, thriving on projects for real-world clients such as the Shenandoah Caverns and Wears Woody.
Although his focus and passion lie in digital marketing, Joseph gained valuable experience in sales and customer service last summer as a licensed insurance producer at a State Farm office in Northern Virginia. During this time, he discovered a passion for attracting new customers and growing businesses through strategic marketing, which ultimately led him to dive deeper into the digital marketing world.

A creative and dependable professional, Joseph thrives on thinking outside the box and taking thoughtful risks. He is certified in Adobe Illustrator, Photoshop, InDesign, and Visual Design, which allows him to bring innovative ideas to life across digital platforms. Curiosity drives his work and life goals, and when he discovers a passion, he brings full energy and commitment to it. He values teamwork and collaboration, taking pride in being someone others can rely on to follow through, contribute meaningfully, and grow alongside the people and projects he is part of.

Looking ahead, Joseph is eager to apply his skills and experiences at a digital marketing agency, with a focus on opportunities in Northern Virginia, Washington, D.C., or New York City, where he hopes to continue learning, growing, and making an impact in the digital marketing world.

LinkedIn: www.linkedin.com/in/joseph-schwab-689080284

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