Master Coach University

Master Coach University Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, c This results in ultra successful and effective coaches.

Training The World’s Best Coaches

Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, consultants, and change-makers. Master Coach University’s students learn breakthrough methods to support their clients’ life and business reinventions, impacting the most prestigious institutions in the world. Through transformational coaching, profound knowledge,

courses, and certifications, our student Coaches learn by doing, through “immersion experiences” in their chosen specialty, dramatically accelerating their mastery. Our Purpose is to Help You Master Coaching And Your Coaching Business

Master Coach University is the training division of JTS Advisors, a coaching firm whose vision is to use the power of coaching to transform organizations, professionals, and communities. JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants. Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process. What Makes Master Coach University Different? Master Coach University employs a “learn by doing” approach to assure every student achieves the transformational results promised in their courses. Whether students are practicing coaching, or executing their business ‘ground game’, their new coaching knowledge quickly turns to experience, and coaching wisdom. We incorporate this hands-on approach throughout 160 training hours (these hours are approved by the International Coach Federation’s ACSTH standard, the world standard in global coaching excellence). This allows us to provide the best training possible… available to any coach with a phone and internet connection… worldwide.

08/29/2026

Why Coaches Struggle to Book Discovery Sessions (And How to Fix It)

Most coaches know Discovery Sessions are the key to getting coaching clients.
The problem?
Almost nobody wants to book one.
When coaches ask people to schedule a Discovery Session, it often feels awkward, salesy, or pushy—and potential clients tune out before the conversation even begins.
In this training, I share the exact Discovery Session Setting Script I've refined after enrolling more than 400 paying coaching clients and conducting thousands of Discovery Session conversations.
You'll learn:
• Why people resist Discovery Sessions
• The biggest mistakes coaches make when trying to book clients
• Why "let me know if you want a Discovery Session" doesn't work
• The 3-phase conversation that naturally leads to Discovery Sessions
• How to enroll more coaching clients without sounding salesy
If you want to grow your coaching business, book more Discovery Sessions, and get more paying coaching clients, this framework will completely change the way you approach client enrollment.

08/29/2026

Why Coaches Struggle to Book Discovery Sessions (And How to Fix It)

WATCH THE ENTIRE VIDEO: How I Scheduled Thousands of Discovery Sessions (Word For Word Script For Coaches) https://youtu.be/C4EOambJXTA

Most coaches know Discovery Sessions are the key to getting coaching clients.
The problem?
Almost nobody wants to book one.
When coaches ask people to schedule a Discovery Session, it often feels awkward, salesy, or pushy—and potential clients tune out before the conversation even begins.
In this training, I share the exact Discovery Session Setting Script I’ve refined after enrolling more than 400 paying coaching clients and conducting thousands of Discovery Session conversations.
You’ll learn:
• Why people resist Discovery Sessions
• The biggest mistakes coaches make when trying to book clients
• Why “let me know if you want a Discovery Session” doesn’t work
• The 3-phase conversation that naturally leads to Discovery Sessions
• How to enroll more coaching clients without sounding salesy
If you want to grow your coaching business, book more Discovery Sessions, and get more paying coaching clients, this framework will completely change the way you approach client enrollment.

08/28/2026

Having Trouble Turning Conversations Into Discovery Sessions?
HERE’S WHY: Nobody wants a Discovery Session.
They want their problem solved.
And that’s exactly why saying, “Hey, want a free Discovery Session?” gets so many coaches ignored.
In this video, I’ll show you my simple 3-phase framework for turning normal conversations into Discovery Sessions.
You’ll learn how to uncover the problem someone actually wants solved, reveal why it matters to them, and naturally transition the conversation into a Discovery Session they actually WANT to schedule.
Want my Discovery Session Setting Script with the exact word-for-word framework I use to turn everyday conversations into Discovery Sessions?
Drop a line below and I’ll send it to your messenger.
You’ll get the 3-phase conversation framework, exact questions, invitation language, and scripts you can start using today to schedule more Discovery Sessions (and ultimately enroll more paying coaching clients).

08/25/2026

How Coaches Uncover Hidden Childhood Patterns (Advanced psychology coaching)

NEXT WATCH: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)

Why are so many successful people also chronic people pleasers?
In this coaching story, I explain how childhood trauma, parental imprinting, and emotional survival strategies can create extraordinary success—but also leave clients trapped in approval-seeking, hypervigilance, and burnout.
As coaches, it's critical to recognize that many of our clients' greatest strengths were originally survival mechanisms. The same childhood experiences that produced discipline, ambition, and resilience may also have produced anxiety, perfectionism, and an inability to set healthy boundaries.
In this video you'll learn:
Why trauma can create high achievers
The psychology behind people pleasing
How parental imprinting shapes adult behavior
Why success doesn't always equal freedom
How coaches can help clients keep the strengths while healing the wounds
If you're a coach, therapist, or someone interested in personal development, emotional intelligence, trauma psychology, or coaching psychology, this framework can help you understand why clients often succeed externally while struggling internally.

08/25/2026

How Coaches Uncover Hidden Childhood Patterns (Advanced psychology coaching)

NEXT WATCH: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)
https://www.youtube.com/watch?v=HAs6mtV0gxU

Why are so many successful people also chronic people pleasers?
In this coaching story, I explain how childhood trauma, parental imprinting, and emotional survival strategies can create extraordinary success—but also leave clients trapped in approval-seeking, hypervigilance, and burnout.
As coaches, it’s critical to recognize that many of our clients’ greatest strengths were originally survival mechanisms. The same childhood experiences that produced discipline, ambition, and resilience may also have produced anxiety, perfectionism, and an inability to set healthy boundaries.
In this video you’ll learn:
Why trauma can create high achievers
The psychology behind people pleasing
How parental imprinting shapes adult behavior
Why success doesn’t always equal freedom
How coaches can help clients keep the strengths while healing the wounds
If you’re a coach, therapist, or someone interested in personal development, emotional intelligence, trauma psychology, or coaching psychology, this framework can help you understand why clients often succeed externally while struggling internally.

👆 **THIS is the framework we use to turn normal conversations into Discovery Sessions.**And it starts with one important...
08/23/2026

👆 **THIS is the framework we use to turn normal conversations into Discovery Sessions.**

And it starts with one important truth:

**PEOPLE DON’T WANT DISCOVERY SESSIONS.**

They want their **PROBLEM SOLVED.**

We’ve used this basic process to schedule thousands of Discovery Sessions that ultimately helped us enroll 1000+ paying coaching clients.

It’s 3 steps:

# # # **1. CLARIFY THEIR PROBLEM**

Don’t pitch coaching. Talk about a problem you actually solve.

If they relate, get curious:

*“What happened?”*
*“How so?”*

Listen for the emotion underneath the problem.

# # **2. UNCOVER THE CONSEQUENCES**

Ask:

*“How is that affecting you?”*

Then **SHUT UP AND LISTEN.**

Let THEM discover what the problem is costing them.

**3. SHARE THE BENEFITS & INVITE THEM**

Don’t sell the benefits of hiring you.

Explain how the **Discovery Session itself** could help them get clarity, explore options, or determine what to do next.

Then simply ask:

*“Would it help if we scheduled a time to work through that together?”*

That’s it:

**PROBLEM → CONSEQUENCES → VALUE → INVITATION**

The Discovery Session becomes the logical next step instead of an awkward sales pitch.

But the wording, tone, and pacing matter — and there are **6 common mistakes** that can sabotage the conversation.

That’s why we created the **Discovery Session Setting Script.**

Want it?

**Drop me a line below and I’ll send it to you.**

THIS is the entire framework we use to turn normal conversations into Discovery Sessions.And notice what’s NOT on this g...
08/23/2026

THIS is the entire framework we use to turn normal conversations into Discovery Sessions.

And notice what’s NOT on this graphic:

NO ‘Randomly DM people asking if they want a “free session.”’
NO ‘Post content for six months hoping somebody finally asks to work with you.’
NO ‘Convince people how amazing your coaching is.’

Because here’s the problem…

PEOPLE DON’T WANT DISCOVERY SESSIONS.
They want their PROBLEM SOLVED.

And once you understand that distinction, scheduling Discovery Sessions gets a whole lot more natural.

I know because we’ve used this basic process to schedule thousands of Discovery Sessions that ultimately helped us enroll 1000+ paying coaching clients.

And it comes down to the 3-step framework you see in the flowchart above.

STEP 1: CLARIFY THEIR PROBLEM

Don’t start by selling your coaching.

Start a REAL conversation about a problem you actually help clients solve.

Find out whether they can relate to it.

And if they CAN relate, get curious.

“What happened?”
“What do you mean?”
“How so?”

Listen especially closely for the emotional language:

Frustrated.
Stressed.
Ignored.
Overlooked.
Fed up.

Because now you’re no longer having some generic conversation about “coaching.”

You’re talking about THEIR LIFE.

STEP 2: UNCOVER THE CONSEQUENCES

Once you understand the problem, find out what it’s actually costing them.

“How is that affecting you?”
“What’s that causing to happen in your life?”

Then…

SHUT UP AND LISTEN.

Give them enough space to actually think about the answer.

Because now THEY are discovering why this problem deserves their attention.

You’re not convincing them.

You’re helping them get clarity.

STEP 3: SHARE THE BENEFITS & INVITE THEM FOR A SESSION

Only NOW does scheduling a Discovery Session make sense.

But there’s another mistake coaches make here…

They start pitching all the benefits of HIRING them.

(They pitch COACHING in general…)

DON’T.

Explain the benefit of the DISCOVERY SESSION ITSELF.

Maybe you’ll help them:

→ uncover what’s really stopping them
→ strategize what to do next
→ explore some options they haven’t considered
→ identify the gap between where they are and where they want to be

Then simply ask:

“Would it help if we scheduled a time to work through that together?”

That’s it.

No begging.
No chasing.
No weird bait-and-switch.

You simply moved a SIMPLE CONVERSATION from:

PROBLEM to CONSEQUENCES to VALUE to INVITATION

…and made the Discovery Session the logical next step.

BUT HERE’S THE CATCH…

Knowing the framework isn’t quite enough.

The exact WORDING matters.

Your tone matters.

Your pacing matters.

And there are 6 mistakes coaches make that can sabotage the entire conversation even when they understand these three steps.

That’s why we created the Discovery Session Setting Script.

It gives you the actual language for moving through this process naturally, without sounding pushy, needy, robotic, or salesy.

These are the same principles Kris Thompson used to schedule thousands of Discovery Sessions and enroll 400+ coaching clients.

If you want the Discovery Session Setting Script, drop me a line below and I’ll send it to you.

Then try it with ONE person.

One conversation.
One Discovery Session.
One client at a time.

08/21/2026

Break Your Family's Scarcity Cycle (Financial-Coach Framework)

NEXT WATCH: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)
https://www.youtube.com/watch?v=HAs6mtV0gxU

If you want financial freedom, you first have to create freedom within yourself.
Many people unknowingly repeat the beliefs, fears, scarcity mindset, and emotional patterns they inherited from their family. Until those deeper patterns change, financial success often feels harder than it should.

In this video, I explain why breaking generational trauma, limiting beliefs, and unhealthy family patterns is often the first step toward lasting financial freedom—and how coaches can help clients create that transformation.

08/21/2026

Break Your Family’s Scarcity Cycle (Financial-Coach Framework)

NEXT WATCH: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)
https://www.youtube.com/watch?v=HAs6mtV0gxU

If you want financial freedom, you first have to create freedom within yourself.
Many people unknowingly repeat the beliefs, fears, scarcity mindset, and emotional patterns they inherited from their family. Until those deeper patterns change, financial success often feels harder than it should.

In this video, I explain why breaking generational trauma, limiting beliefs, and unhealthy family patterns is often the first step toward lasting financial freedom—and how coaches can help clients create that transformation.

08/20/2026

Why Your Coaching Curriculum Won't Get You Clients

WATCH THE ENTIRE VIDEO: How to Start a Coaching Business: 16 Shocking Mistakes New Coaches Make [PART 3 - LATE STAGE]
https://www.youtube.com/watch?v=JWXAUF85bA0

Stop spending months building a coaching curriculum that nobody buys.
One of the biggest mistakes new coaches make is believing they need a complete coaching program before they can get clients. In reality, that approach often leads to thousands of hours of work... and zero paying clients.
In this video, I explain why building your curriculum first is actually dangerous, why clients rarely follow a rigid coaching program anyway, and what successful coaches do instead.
You'll discover:
• Why curriculum doesn't attract coaching clients
• Why clients resist rigid coaching programs
• How to customize your coaching for maximum results
• Why flexibility creates better transformations
• How to build your coaching framework from real client experience—not assumptions
If you're starting a coaching business or trying to get your first coaching clients, this lesson could save you months (or years) of wasted effort.
If this helped you, hit Like, Subscribe, and let me know in the comments:
Did you build your coaching program before getting clients... or are you coaching first?

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