USC Marshall M.S. in Entrepreneurship and Innovation

USC Marshall M.S. in Entrepreneurship and Innovation The Master of Science in Entrepreneurship and Innovation is a collaborative, 12-month degree that provides the skills to create and launch new businesses.

05/09/2026

“The only difference between someone with an idea and someone who changes things is courageous execution.”

Long before Gaia Technologies, SoulFlow, or Trojan Tank, there was a little girl in a Salamanca schoolyard selling Hello Kitty stickers to her classmates despite the warnings from the school dean. At 12 years old, Sara convinced her family to give her a loan for a camera so she could start her own photography business. What started as curiosity quickly became a mindset: don’t wait for opportunities, create them yourself. Be proactively opportunistic!

Born of Iranian, Spanish, and Peruvian heritage, Sara’s life has been shaped across cultures: China, Spain, the Netherlands, and now Los Angeles. Different cultures taught her different ways of seeing the world and the precious art of adaptability, but one belief remained constant: never settle, dare to swim against the current.

That mentality eventually led her to USC’s MSEI program. Today, alongside co-founder and fellow MSEI student Farima Seifi, Sara is building Gaia Technologies, a venture using synthetic mammograms to help solve the shortage of diverse, high-quality medical imaging data for breast cancer research. At the same time, she’s building SoulFlow, a platform born from customer discovery research that reimagines creative connection and community in Los Angeles.

And because one venture was never enough, Sara also created Trojan Tank: a fully student-produced pitch show connecting USC founders with real investors, Shark Tank casting directors, and entertainment professionals.

“It was the perfect intersection of my two passions: entrepreneurship and television,” she says.

Her advice to anyone afraid to start?

“Life is a lemon. Squeeze it to the last drop.”

03/31/2026

Introducing MSEI Student Board President: Max

Before MSEI, Max studied Marketing at CU Boulder and began his career at Publicis Groupe, leading teams and driving campaigns for Google and Samsung. He is now building Perfect Day, a startup focused on turning ideas into experiences and moments into memories.

His leadership style in one word: principled. His vision for the board this year: center everything on community, connection, and creativity.

Outside the classroom, Max runs almost every day. He believes discipline and consistency are what make goals achievable - whether on an outdoor run or while building a startup.

We are grateful to have him leading the way. Stay tuned to meet the rest of your Student Board in the coming weeks.

03/28/2026

Happy Nowruz from MSEI - May it bring happiness, health, and success into your life! We were so excited to celebrate the arrival of Spring and share this universal celebration of life renewing itself together with so many peers on campus! 🪻🍎🌱🧄🥘🎉✨

02/24/2026

🌟 MSEI Spotlight Series: Elaine + Cultural Innovation 🌟

“Start before conditions are perfect — clarity comes through building.”

Elaine is a USC MSEI entrepreneur and founder reimagining how culture is created, preserved, and shared. What began as an art residency — a space for artists to learn from real communities through lived experience — evolved into something bigger: an ecosystem rooted in storytelling, collaboration, and cultural depth.

After traveling to 30+ countries, Elaine recognized a pattern: human needs are universal, but cultural expression is deeply unique. Too often, living cultural practices are reduced to stereotypes or never given a respectful global platform. Her company exists to build that bridge.

🌟 Building with Intention
The biggest challenge wasn’t creativity — it was funding. Rather than pursue outside capital that might pressure timelines or dilute cultural depth, Elaine redesigned the model. She separated the commercial business from the cultural mission and built a five-year philanthropic plan (2025–2030) centered on residencies, a feature documentary, and a two-volume book set

🌟 The MSEI Mindset
Through the MSEI program at University of Southern California, Elaine reframed innovation as reducing uncertainty through structured testing and systems thinking. Elaine’s long-term goal: make culture feel alive, sustainable, and recognized as a true engine of innovation.

Human-first. Thoughtful. Intentional.

12/02/2025

Meet Zach Lazarus, founder of Galaxy Bids and a USC MSEI entrepreneur reshaping how people shop!

The idea began when a friend shared a concept that seemed almost too promising. After deep research and conversations with founders and investors, Zach realized there were real gaps in the market and decided to go all in 💡📈

Galaxy Bids creates a gamified shopping experience where everyone benefits. Shoppers receive bid backs, secondary prizes, real discounts and small wins throughout the journey. Brands gain engagement and loyalty. Shopping becomes a fun experience instead of a simple transaction 🎯✨

Zach validated the concept through customer interviews, prototype testing and insights from more than forty founders in the space. His biggest challenge was balancing excitement with financial sustainability. Through constant iteration, his team built reward loops that are fun and still economically sound 🔁⚙️

There were tough moments too. When the first CTO left right after investment, it felt like a major setback. It ultimately opened the door to bring in stronger talent and created a better technical foundation for Galaxy Bids 🚀👨‍💻

MSEI helped Zach think more strategically about innovation and problem solving. The mentorship, structure and collaboration pushed him to build a venture that is both creative and grounded in real data 🎓🤝

His vision is to democratize access to luxury items and reinvent how auctions work in a way that feels fair and exciting for everyone 🌍💫

If people describe Galaxy Bids, he hopes they say it is curious, ambitious and optimistic. His advice for new founders is simple. Start small but start now. Every test and every misstep becomes valuable data that brings you closer to something real 🔥📊

11/24/2025

Meet Yijie Wang, a USC MSEI founder whose venture began with the bond he shared with his golden retriever, Cutie 🐶 After watching Cutie struggle with separation anxiety while he studied abroad, and later losing him, Yijie turned a deeply personal story into a mission: helping pets feel emotionally supported when their humans are away 🐾

Through the MSEI program, Yijie transformed that experience into a real venture, blending user research, prototyping, and honest testing with the support of mentors like Paul Orlando and classmates who helped bring his early ideas to life 💡🤝.His company focuses on creating durable, emotionally engaging products designed to reduce loneliness for pets and ease the guilt many owners feel when they can’t be home 🏠

Yijie envisions a future where pet emotional wellness becomes a priority in every household. Guided by empathy and purpose, he aims to redefine how we care for our pets by designing products that nurture comfort, connection, and trust 💛🐕

11/18/2025

✨MSEI Spotlight Series ✨

Meet Mikey Schumacher, USC MSEI Graduate, Class of 2023, and founder of but cute, a character-driven brand that celebrates imperfection through collectible plush toys and storytelling.
Originally from Aspen, Colorado, Mikey grew up as a competitive halfpipe skier before earning his Bachelor’s in Advertising and his Master’s in Entrepreneurship and Innovation from USC.
While working in business development, he launched but cute and has since taken it full time. Based in Venice, California, Mikey is passionate about building a brand that helps people embrace their quirks and flaws as their greatest strengths.

11/11/2025

✨MSEI SPOTLIGHT SERIES ✨

Meet Keshvi Shah, a second-year USC MSEI student and founder of FounderFlow, a startup wingman designed to help founders cut through chaos, stay accountable, and actually get things done.
Having built her own startup before, Keshvi knows how messy and isolating the founder journey can be, which is why she is building the tool every entrepreneur wishes they had.
Ideas do not build startups. Ex*****on does. And FounderFlow is here to make that happen.

11/07/2025

✨ MSEI Spotlight Series ✨: Throughout the rest of the school year, we will be featuring our MSEI students and highlighting their businesses and projects.

Meet Alexa Herrera, a first-year USC MSEI student and co-founder and CEO of Entre Nos Mezcal, a women- and Mexican-owned spirits brand that preserves mezcal’s traditions while embracing innovation in design and storytelling.

Alexa is passionate about building ventures that create global impact, with a particular focus on philanthropy and luxury hospitality. Through Entre Nos, she is on a mission to share the artistry of mezcal with the world while fostering authentic connections.

She envisions a future where her work expands beyond spirits, creating transformative projects that merge culture, sustainability, and luxury. Guided by a bold entrepreneurial spirit, Alexa is dedicated to building a legacy of brands that inspire, uplift, and redefine global hospitality.

J-Min, EK, and Dalia are graduate students working toward their Master’s in Entrepreneurship and Innovation. They met at...
12/06/2021

J-Min, EK, and Dalia are graduate students working toward their Master’s in Entrepreneurship and Innovation. They met at Marshall and immediately bonded over their shared love of traveling and giving back to the community 🤗

Now, the friends are bringing their passions together with Getaway Growth, a 501c3 nonprofit on a mission to make travel accessible to underserved youth communities by giving them international trips of a lifetime. J-Min founded the organization, and EK and Dalia are working on Getaway Growth’s holiday-themed fundraiser on 12/12. Check out on Instagram to learn more, get your tickets, and help raise money to send Getaway Growth’s first cohort of students to Kenya in 2022 🌍

J-Min, EK, and Dalia are grateful beyond words that brought them together. Joining the Trojan family has given them a lifelong friendship as well as the skills and confidence to bring this social venture to life ✌️

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3551 Trousdale Pkwy
Los Angeles, CA
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