USC Marshall School of Business

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As one of the nation’s leading global business schools, USC Marshall School of Business is preparing leaders through world-class programs and real-world experiences at the cutting edge of business and technology.

Employees are embracing artificial intelligence to increase productivity, but many are keeping their most effective meth...
09/01/2026

Employees are embracing artificial intelligence to increase productivity, but many are keeping their most effective methods to themselves.

According to new research by Associate Professor Eric Anicich and PhD student Jeslyn Brouwers, approximately one-third of frequent AI users have withheld AI-related knowledge, workflows, or approaches from colleagues or employers. Much of their hesitation centered around organizational mistrust.

“What separated the sharers from the hoarders was trust in the organization,” Anicich said. Employees may fear being perceived as less competent, receiving additional work, or demonstrating how their roles could eventually be automated.

For organizations, this reluctance can limit productivity growth, hinder collaboration, and leave leadership with an incomplete picture of how work is getting done. Anicich and Brouwers argue that company policies alone are not enough to encourage knowledge sharing. Managers must create psychological safety by responding constructively, recognizing experimentation, and rewarding employees when their innovations benefit others.

“Culturally, managers need to remain curious and willing to reward productive experimentation with AI rather than treating it by default as corner-cutting or deviance,” Anicich said.

The research offers a timely lesson for business leaders: Unlocking AI’s full potential begins with building a culture in which employees feel safe sharing what they know.

Read more: https://www.marshall.usc.edu/news/why-are-employees-reluctant-to-disclose-ai-use-to-their-bosses

Sunshine and smiles on the first day of class, welcome back Trojans! 😄✌️
08/25/2026

Sunshine and smiles on the first day of class, welcome back Trojans! 😄✌️

Official welcome to the USC Marshall Trojan Family ❤️✌️
08/21/2026

Official welcome to the USC Marshall Trojan Family ❤️✌️

USC Marshall's new Product Management minor, designed for students interested in problem solving and improving how produ...
08/11/2026

USC Marshall's new Product Management minor, designed for students interested in problem solving and improving how products are built, teaches undergraduates across all majors how to identify customer and market needs, collaborate across teams, and develop products that create value.

Designed for students from all undergraduate majors, the minor centers on identifying market needs, managing teams, and developing new products.

USC Marshall's new Applied AI in Business minor, launching this fall, will give USC undergraduate students the opportuni...
08/10/2026

USC Marshall's new Applied AI in Business minor, launching this fall, will give USC undergraduate students the opportunity to explore how AI is transforming business — from strategy and decision-making to innovative products and services — across industries.

Designed for students of every undergraduate major, the minor explores how artificial intelligence influences innovation, decision-making, and business strategy across industries.

Aaron Li, a progressive degree student in the MS Marketing program, is interning this summer at Tiffany & Co. Drawing on...
08/10/2026

Aaron Li, a progressive degree student in the MS Marketing program, is interning this summer at Tiffany & Co.

Drawing on his background in food and beverage marketing, Li entered the internship with a strong understanding of building brands through exceptional customer experiences. Through visual merchandising, inventory operations, and client relationship management, Li is gaining a new perspective on luxury retail and plans to apply this experience to a career in product management and consumer packaged goods.

After earning a spot on Forbes’ list of the World’s Most Influential CMOs, Zoom CMO Kimberly Storin MBA ’06 reflects on ...
08/04/2026

After earning a spot on Forbes’ list of the World’s Most Influential CMOs, Zoom CMO Kimberly Storin MBA ’06 reflects on how her time USC Marshall has impacted her career.

Before working as an executive at top technology companies such as Dell, AMD, IBM, Storin was seeking an MBA program that would broaden her business acumen, expand her professional network, and prepare her for leadership. A serendipitous conversation with a first-year USC Marshall MBA student led to a campus visit, where the collaborative culture, rigorous curriculum, and Trojan Family convinced her she had found the right fit.

“I think MBAs are what you make of them,” Storin said. “If you’re expecting to go in and be given this path to follow, then you’re going to be disappointed. You should go in with the [mindset] that this is two years of my life that I get to take advantage of everything that this school and this environment have to offer.”

Read more: https://www.marshall.usc.edu/news/usc-marshall-mba-alumna-named-to-2026-forbes-worlds-most-influential-cmos-list

Please join us in welcoming Andy Call, who began serving as interim dean of USC Marshall School of Business on August 1....
08/03/2026

Please join us in welcoming Andy Call, who began serving as interim dean of USC Marshall School of Business on August 1. Drawing on his experience at Marshall and the USC Leventhal School of Accounting, Dean Call reflects on what makes the school exceptional and shares his priorities for the road ahead.

Hear more from Dean Andy Call:

Andy Call shares his vision for the USC Marshall School of Business...

Wil Osselmann-Chai, a second-year MS Business Analytics student at Marshall, is spending his summer at Universal Music G...
07/28/2026

Wil Osselmann-Chai, a second-year MS Business Analytics student at Marshall, is spending his summer at Universal Music Group as a Strategic Analytics Intern.

Drawing on the skills learned in the classroom, Wil’s work spans the breadth of the analytics function — from analyzing listener trends across streaming platforms and contributing to internal tools to developing dashboards that inform decision-making for key stakeholders across the company.

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630 Childs Way
Los Angeles, CA
90089

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